Behavior Design
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Hooked: How to Build Habit-Forming Products
CITIC Press · 2017
Why do we habitually open a certain app? How exactly are such usage habits formed? Why do some products become impossible to quit while most are quick…
Behavioral Design: Creating Peak Experiences
CITIC Press · 2018
In the experience economy, beyond products and services, people care more about how they are treated and how they are remembered. Nobel laureate Danie…
Atomic Habits: How to Build Good Habits and Break Bad Ones
Beijing United Publishing Co., Ltd. · 2023
This book is the Chinese translation of Atomic Habits, the landmark work by American habits expert James Clear. Clear argues that a substantial portio…
Addicted to Self-Discipline
China Science and Technology Press · 2024
Addicted to Self-Discipline is a popular self-management book by behavioral design expert He Shengjun. The subtitle, 28 Comeback Strategies for Gettin…
Indistractable
CITIC Press · 2022
Indistractable is a book on attention management co-written by behavioral design scholar Nir Eyal and his wife, Julie Li. The Chinese subtitle reads "…
Manipulation: How the Digital World Influences Our Behavior and Emotions
Zhejiang People's Publishing House · 2024
Steve Jobs did not allow his own children to use tablets; the engineer who invented Facebook's "Like" button deleted Facebook. What crisis lurks in th…
Gamified Thinking: Fully Upgraded
Zhejiang Science and Technology Publishing House · 2026
Gamification Thinking (Fully Updated Edition) presents a proven framework for motivation design and behavior change, helping companies, educational in…