Behavioral Economics
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Shopping Cart Psychology: E-commerce Marketing Rules That Make Customers Buy Immediately
World Publishing Corporation · 2025
A key to the subconscious mind of online shoppers, crafted by digital marketing authority Professor Seema Gupta. In fact, online shoppers' purchasing …
Selling to the Brain: Pressing the Buying Switch in the Mind
China Machine Press · 2025
This book reveals a truth: sell products and services directly to the customer's brain, and you can succeed in business. Starting from behavioral econ…
Counterintuitive
Zhejiang Education Publishing House · 2021
In *Think Twice*, Michael Mauboussin shows that people make poor decisions because of narrow framing, cognitive bias, situational control, and other f…
The Paradox of Choice: Why More Is Less
Zhejiang People's Publishing House · 2021
In The Paradox of Choice, Schwartz advances a revolutionary idea: happiness means having freedom and choice, yet more freedom and choice do not bring …
Information Nudges, or Backfiring: Why Is Knowing More Not Always Better?
Truth & Wisdom Press · 2026
In this book, Professor Cass Sunstein brings behavioral economics insights to the study of public information disclosure, revealing the emotional dime…
Spiritual Economics: Why We Pay for Emotional Value
Guangdong Economic Publishing House · 2026
This book offers an in-depth exploration of the spiritual economy and its underlying principles. Drawing on years of research and investment practice—…
The Economics of Emotion
· 2025
The Economics of Emotion is a pioneering interdisciplinary work. From the perspective where psychology and economics meet, it reveals how emotions act…
Decision Psychology: The Way of Equate-to-Differentiate
East China Normal University Press · 2025
This book uses reasoning and rationality to examine decision-making behaviors that are neither rational nor rule-compliant. Through the author's keen …
Behavioral Economics in Life (Illustrated Edition)
Peking University Press · 2025
Many seemingly absurd economic behaviors are in fact driven by an "invisible hand" that constantly shapes our lives. Compared with Adam Smith's famous…
Cognitive Biases in Irrational Online Lending Consumption: Mechanisms and Intervention
Enterprise Management Publishing House · 2024
This book is divided into four parts and twelve chapters, systematically analyzing the development of internet consumer finance in China, the various …
Humorous and Fun Comic Economics
International Culture Publishing Corporation · 2023
Through vivid stories and metaphors, paired with witty cartoons, this book explains the ten principles of economics across five areas—cost, exchange, …
Scarcity
Zhejiang Education Publishing House · 2022
Scarcity, the behavioral economics book most highly praised by Daniel Kahneman, author of Thinking, Fast and Slow and Noise, reveals the complex cause…
Zhanlu 2021 Classic Good Books Series (15 Volumes)
China Textile & Apparel Press · 2022
This boxed set includes 15 titles: Noise, Effortless, Influence, Noise: A Flaw in Human Judgment (note: duplicate title in original list should be han…
Thinking and Cognition Book Series (10 Volumes)
Zhejiang Education Publishing House · 2022
This boxed set includes 10 volumes: Noise, Win Bigly, Nudge 2.0, The Appearance and Essence, Model Thinking, Infinite Game, Critical Thinking Everyone…
Deviation
China Financial & Economic Publishing House · 2022
In this book, Sibony uses dozens of compelling cases to show how cognitive biases often lead all of us—even renowned business titans—into nine common …
Behavioral Decision-Making Eight-Part Series (8 Volumes)
Zhejiang Education Publishing House · 2022
This set includes: Noise, The Fogg Behavior Model, Influence, Are You Sure You're Sure You're Right?, Model Thinking, Scarcity: How We Fall into Pover…
Behavioral Insurance Economics
Shanghai Jiao Tong University Press · 2020
The insurance market may be the strangest of all markets for goods or services: buyers are either reluctant or hesitant, or simply buy the wrong thing…
Scarcity: Classic Edition
Zhejiang People's Publishing House · 2021
Scarcity is a new work in behavioral economics praised by Daniel Kahneman, author of Thinking, Fast and Slow. It aims to reveal the complex causes of …
Scarcity: How We Fall into Poverty and Busyness
Zhejiang People's Publishing House · 2021
Is poverty simply a lack of money and busyness merely a lack of time? Perhaps not. The "scarcity mindset" is the root of all scarcity! In the course o…
Wang Dingding's Peking University Economics Lecture Notes (5 Volumes)
Shanghai People's Publishing House · 2022
This volume set comprises The Essentials of Behavioral Economics; Lectures on Behavioral Economics: An Evolutionary Perspective; Lectures on New Polit…