Industry Cases
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Small Trends Worth Seizing in 2019: The BusinessWeek Essential Reading Series (25-Volume Set)
Zhejiang Publishing United Group Digital Media Co., Ltd. · 2019
This book is the "Essential Selections Series" boxed set launched by Bloomberg Businessweek Chinese Edition, comprising 25 volumes and published by Zh…
Financial Statements in One Book (Fully Revised Edition)
Zhejiang University Press · 2019
Financial Statements in One Book (Fully Revised Edition) is a work on reading and analyzing financial statements by Xiao Xing, professor at the School…
The Large Model Wave: Business Opportunities, Industrial Transformation, and Future Trends
CITIC Press · 2025
At the end of 2022, ChatGPT took the world by storm, and large models went mainstream along with it. Written by Shen Dou, Executive Vice President of …
From 2D to 5D: All-Around Sensory Marketing
Jiangxi People's Publishing House · 2015
From 2D to 5D: All-Around Sensory Marketing is a marketing monograph by Liu Guohua, published by Jiangxi People's Publishing House in 2015. The book c…
Omnimedia Content Production and Operations
Chongqing University Press · 2025
Grounded in the all-media communication landscape and drawing on outstanding cases from leading industry companies and emerging self-media, this book …
Data Leadership: The Key Path of Data-Driven Transformation in the Age of Artificial Intelligence
Peking University Press · 2025
Centered on the experiences of seven individuals, this book chronicles data-driven transformation across different industries, revealing the specific …
Metaverse in Practice
Publishing House of Electronics Industry · 2023
This book focuses on the diverse applications of the metaverse, providing a comprehensive account of the current state of applications and business op…
Innovative E-Commerce English Tutorial
Posts & Telecom Press · 2021
This book consists of eight units, covering an overview of e-commerce, online marketing, e-commerce payment, e-commerce logistics, customer relationsh…
IoT Business Design and Cases
Posts & Telecom Press · 2021
Written by practitioners in the IoT industry, IoT Business Design and Cases shares theoretical and hands-on experience from a technical perspective. P…
Application Intelligent Operations and Maintenance in Practice
Publishing House of Electronics Industry · 2021
This book introduces the technologies, tools, processes, and methods involved in building an application intelligent operations system, systematically…
Customer Satisfaction Research: From the Perspective of Refined Oil Sales Enterprises
Shanghai Jiao Tong University Press · 2020
This book offers a systematic study of customer satisfaction in refined oil sales enterprises, covering concept introduction, theoretical framing, mod…
Mastering DeepSeek: A Complete Guide to DeepSeek Applications in All Scenarios
Peking University Press · 2026
This book is a practical guide to DeepSeek and its applications across industries. As AI technology advances rapidly, DeepSeek, an efficient multimoda…
Guide to Operation Preparation for Fully Automated Urban Rail Transit Lines
China Railway Publishing House · 2025
This book aims to identify data lies, falsification, and fraud, using data mining as its technical approach and Python as its implementation tool, pre…
Digital Twin: Concepts and Applications
Publishing House of Electronics Industry · 2024
This book offers an in-depth analysis of how digital twin technology is applied across industries. The Concepts section provides a detailed examinatio…
Yearbook of China's Press and Publishing In-Depth Integrated Development, 2021 Volume
Research Publishing House · 2023
The China Press and Publishing Deep Integration Development Yearbook will comprehensively and faithfully document the trajectory and trends from 2014,…
Telecommunications Operations Management (2nd Edition)
Posts & Telecom Press · 2021
This book is divided into five parts, covering telecom operations strategy, telecom network organization, telecom service management, telecom service …
E-Commerce Case Analysis (Micro-Lesson Edition)
Posts & Telecom Press · 2021
This book is a case-study textbook on e-commerce, and the selected cases cover a fairly comprehensive range of current e-commerce areas. The book cons…
New Retail in Practice
Publishing House of Electronics Industry · 2020
This book introduces the innovative "Nine Swords of Solitude" of new retail thinking, 20 new retail playbooks, and 27 innovation points, and provides …
Data Decision-Making: Management, Analysis and Application of Enterprise Data
Publishing House of Electronics Industry · 2020
This book distills the author's ten years of hands-on experience in the data field, systematically introducing enterprise data strategy planning and t…
MarTech Marketing Technology: Principles, Strategies and Practice
Posts & Telecom Press · 2020
As a blue ocean between marketing and IT, marketing technology is still new to most practitioners in today's domestic marketing ecosystem. The author …