Audience Analysis
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A Study on the Communication Effectiveness of Thematic Reporting in Traditional Media
Social Sciences Academic Press (SSAP) · 2019
Cloud computing, big data, and artificial intelligence have triggered dramatic changes in how information is disseminated, driving revolutionary shift…
The Power of the Image: Meaning Encoding and Cultural Consumption in Film and Television Texts
Social Sciences Academic Press (SSAP) · 2025
Film and television have a profound impact on the development of human civilization, enriching and even transforming the human world through their uni…
Brand Communication Studies (3rd Edition)
Shanghai Jiao Tong University Press · 2022
Brand Communication Studies is a systematic study of the principles and techniques of brand communication, revealing the core of brand growth and deve…
Research on Brand Asset Management of Metropolitan Newspapers under New Media
Jinan University Press · 2020
Against the media ecology in which new media is flourishing, the transformation path of metropolitan newspapers cannot bypass two important directions…
Advertising Theory and Contemporary Practice
Peking University Press · 2025
Based on the principles of scientific rigor, conciseness, and practicality, this book follows the basic process of advertising activities as its threa…
Advertising: Theory, Methods and Practice (Micro-lecture Edition)
Posts & Telecom Press · 2019
This book emphasizes the fundamental theories and practical operations of advertising, with a focus on advertising creativity and practical applicatio…
An Introduction to Online Sports News Communication
Jinan University Press · 2018
The Internet is developing at a rapid pace, and research on online communication—especially online sports news communication—is beginning to flourish.…
New Media and Sports Communication
Communication University of China Press · 2023
This book offers an in-depth study of sports communication phenomena across websites, blogs, Facebook, Twitter, games, online communities and other pl…
Career Navigation
Jinan University Press · 2016
The editors and reviewers of this book all have years of experience in student affairs and career guidance. In preparing the book, they have given ful…
Brand Communication Studies (Second Edition)
Shanghai Jiao Tong University Press · 2016
Brand Communication Studies is a systematic study of the principles and techniques of brand communication, revealing the core of brand growth and deve…
China Radio Listening Yearbook 2015
Communication University of China Press · 2023
This volume is organized into four parts. The first part offers an overview of China's radio listening market in 2013, scanning and analyzing the list…
Introduction to New Media
Communication University of China Press · 2023
Starting from the relationship between the information society, the Internet, and new media, this book systematically explores foundational issues suc…
Multidimensional Vision: Exploring Terminal Differences of Digital Media from the Perspective of Visual Perception
Communication University of China Press · 2015
This book provides a detailed analysis of media audiences' visual perception processes when viewing digital images. Employing controlled experimental …
Global Communication
Peking University Press · 2025
Whatever attitude we hold toward globalization, it has already arrived. Starting from the relationship between globalization and the mass media, this …
A Study of Television Arts and Literature Communication
Communication University of China Press · 2015
Using empirical methods, this book offers an in-depth study of the current state and theory of communication in Chinese television arts and literature…
Agricultural Science and Technology Communication
Communication University of China Press · 2015
This book offers a preliminary study of a range of issues in the communication of agricultural science and technology, including its definition, model…
Strategies and Techniques of External Reporting
Communication University of China Press · 2014
On the basis of a systematic review of the transformation of China's external reporting practice, this book offers a theoretical analysis of China's e…
Media and the Olympics: An Empirical Study of Communication Effects (Beijing Olympics Volume)
Communication University of China Press · 2014
The 'Media and the Olympics' series consists of three volumes—the Beijing bid volume, the Athens Olympics volume, and the Beijing Olympics volume—pres…
Media Community Aggregation
Communication University of China Press · 2015
Against the backdrop of the current enthusiasm for media research, this book breaks free from the conventional thinking of media criticism and media i…
China Radio Listening Yearbook 2005
Communication University of China Press · 2016
This volume is divided into four parts: a general overview, special thematic reports, listening data and an appendix. It is designed to offer media pr…