Global Communication

Name: Global Communication
ISBN: 9787301157336

陈阳Peking University Press · ChinaAug 2025

3.6

Word count: 217K words
Chapters: 11
ISBN: 9787301157336

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Summary

Whatever attitude we hold toward globalization, it has already arrived. Starting from the relationship between globalization and the mass media, this book first introduces globalization and its related concepts, then focuses on cultural imperialism, globalization and media policy, transnational media conglomerates, and media content and audiences in the age of globalization, analyzing and explaining in depth the causes of the phenomenon of global communication and its impact on us. Divided into twelve chapters, the book covers globalization and related concepts, economic, political and cultural globalization, globalization and media policy, global journalists, information technology and the network society, among other topics.

Editor's review

Taking the relationship between globalization and mass media as its starting point, this book offers a systematic account of how global communication has developed. It begins with globalization and related concepts, then discusses economic, political, and cultural globalization in turn, before moving to specific topics such as cultural imperialism, media policy, transnational media conglomerates, global journalists, information technology and the network society, and finally media content and audiences. Its twelve chapters are clearly structured, giving equal weight to conceptual definition and analysis of phenomena, making the book suitable both for chapter-by-chapter classroom teaching and for readers to consult selectively according to their interests. Its strength lies in connecting macro-level theories of globalization with concrete media institutions, media organizations, content production, and audience reception, helping readers understand why global communication phenomena arise, how they operate, and what effects they bring. Readers are advised to read it alongside real-world cases such as current international news flows and cross-border platform operations for best results.

Who it's for

A good fit for

Undergraduate and graduate students in journalism and communication who need a systematic grasp of the global communication knowledge framework
Researchers concerned with international communication and cross-cultural issues, for organizing concepts and theoretical lineages
Media practitioners and policy watchers who wish to understand transnational media conglomerates and media policy
General readers interested in the relationship between globalization and media who have basic communication knowledge

Not a good fit for

Readers with no communication studies background who want an easy introduction; the conceptual density is relatively high
Media operations staff seeking only practical techniques; the book leans toward theory and analysis of phenomena
Readers expecting in-depth single-country case studies; the book focuses on an overall framework

Reading tips

Read the first four chapters first to build a framework of globalization and related concepts, then move on to the chapters on media policy and media conglomerates
After each chapter, take notes comparing the book's arguments with one or two current international news or platform cases
Read the chapters on cultural imperialism and on media content and audiences together to clarify the logical chain from production to reception
Can be used as a course textbook chapter by chapter, summarizing core concepts and points of controversy at the end of each chapter

About the publisher

Peking University Press China · Founded in 1979

Peking University Press is a comprehensive university press whose publishing areas cover classical literature, popular science, social culture, world history, Western philosophy, and culture. Its catalogue contains 6,031 titles, with representative books including A Dream of Red Mansions, Relativity: The Special and General Theory (15th Edition) (with Einstein's classic papers on unified field theory and other topics), Elements, Conics, The Aristocratic Families of the Eastern Jin, The Philosophy of Mythology (Volume I), The Philosophy of Mythology (Volume II), and The Origin of Continents and Oceans. Representative authors include Cao Xueqin, Zhou Ruchang, Albert Einstein, Euclid, Apollonius, Tian Yuqing, Schelling, and Xian Gang. The press has developed distinctive strengths in classical Chinese literature and in the translation of Western philosophical classics, while also covering scientific classics and social and cultural studies. As public information is limited, this description is based only on the books in the catalogue and offers no further extrapolation.

版权信息
第一章全球化及其相关概念
第二章经济全球化
第三章政治全球化
第四章文化全球化
第五章文化帝国主义
第六章全球化与媒体政策
第七章跨国传媒集团
第八章全球化时代的媒体内容
第九章全球化时代的受众
后记

FAQ

Can I understand this book without a background in communication studies?

Yes, but it requires some patience. The book starts with globalization and related concepts, and the first few chapters lay the groundwork; if you lack basic communication concepts, it is advisable to first learn some common knowledge about mass media and communication channels, then read the chapters in order and look up terms as you go, which will make the reading smoother.

What core topics does this book mainly discuss?

According to the introduction, the core topics include globalization and its economic, political, and cultural dimensions, cultural imperialism, globalization and media policy, transnational media conglomerates, global journalists, information technology and the network society, and media content and audiences in the age of globalization. The twelve chapters analyze and explain these topics.

Is it suitable for use as a course textbook?

Yes. The twelve chapters are structurally complete and proceed layer by layer from concepts to phenomena, covering the main topics of global communication, so it can serve as a reference textbook for courses in journalism and communication; readers can also read selected chapters and deepen their understanding of each topic through classroom discussion.

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About the author

陈阳 Author

Chen Yang is an author about whom little public information is available; his nationality, dates of birth and death, and educational background are not clearly documented. Judging from the works at hand, his range is notably broad: he has translated and introduced Western classics of thought and literature such as The Social Contract, Confessions, and Reveries of the Solitary Walker, while also writing science fiction like The Immortality Company and working in social fiction and miscellaneous essays. His output further extends to multiple editions of The Fruits of the Earth and to compiled volumes on classical architecture and sculpture ornament, a design and art field. With twenty-one works in the collection, spanning politics, biography, essays, science fiction, and design, he shows considerable versatility as a writer and editor. Overall, Chen Yang resists classification in a single genre, and his influence lies chiefly in the dissemination of classic texts and in practice across multiple subjects.