PR Practice
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Public Relations Practice
East China Normal University Press · 1996
This book is a textbook on public relations practice edited by Qiu Weiguang and Luo Guozhen. First published in 1996 by East China Normal University P…
Professional and Beautiful: A Senior Ogilvy PR Executive's Wisdom for Work-Life Balance
Zhejiang University Press · 2012
Professional yet Personable: Workplace Balance Wisdom from a Senior PR Executive is a collection of workplace essays by veteran public relations profe…
International Public Relations (English-Chinese Bilingual Edition)
· 2025
As globalization deepens, transnational ties grow ever closer. Cultural differences, diverging interests, and other factors give rise to international…
Public Relations Theory and Practice (Second Edition)
Peking University Press · 2025
Building on the first edition, the author has revised and expanded the book into four parts and twenty-three chapters. Its main contents include the d…
Public Relations (2nd Edition)
Posts & Telecom Press · 2019
Synopsis This book consists of 14 chapters, covering an overview of public relations, the emergence and development of public relations, the functions…
Public Relations Etiquette
Jilin Education Publishing House · 2018
Etiquette plays an important role in both public relations and interpersonal relationships. This book introduces the basic etiquette of conversing wit…
Corporate Public Relations (Public Relations Theory and Practice Library)
Peking University Press · 2025
Starting from internal public relations, corporate image, corporate brand, marketing public relations, new product launches, government relations, and…