New Hardwareism cover

New Hardwareism

Rating 3.0
Word count
163K words
Chapters
31
ISBN
9787500170594

Tags

Summary

New hardware includes the general-purpose hardware entry points of the metaverse's first half (including but not limited to VR/AR and haptic gloves) and distributed vertical hardware, which in turn falls into three categories: vertical hardware that projects emotional needs, robots, and the "things" of the physical world that will be reshaped in the future.

What New Hardwareism describes is, on the one hand, that the background of globalization is about to shift and China's approach and playbook in technology must change; on the other hand, it is the new landscape that will emerge once the physical world is reshaped by vertical hardware. Driven by the evolution of the demand logic between people and technology, the second half of the metaverse will be swift and unstoppable—AI and vertical hardware uniting as one and multiplying into ten thousand.

Editor's review

New Hardwareism is a systematic reflection on hardware innovation and industrial transformation that Jiao Juan has developed from years of observing the technology industry. Rather than a primer on technology, the book stands at the intersection of industrial evolution and business logic, exploring how "new hardware"—chips, sensors, robots, smart terminals, and the like—is redefining productivity and ways of living. The author points out that we are shifting from a world "defined by software" to a new paradigm of "software-hardware integration, with hardware as the foundation": hardware is no longer merely a vehicle for software but a core node of value creation and the physical entry point of the data loop. The book traces the iterative paths from smartphones to smart cars and from wearables to industrial robots, revealing the key drivers behind hardware innovation—technological convergence, ecosystem competition, and the reshaping of user experience. For readers following technology trends, hardware startups, or industrial investment, it offers a clear framework and rich cases for understanding the deeper logic and future possibilities of the hardware revival. Jiao Juan's discussion is solid and forward-looking, avoiding grand technological prophecies and focusing instead on industrial implementation and commercial validation, which gives the book both intellectual depth and practical value.

Who it's for

A good fit for

  • Industry observers interested in hardware technology trends such as consumer electronics, smart manufacturing, and robotics
  • Practitioners in hardware product design, R&D, or startups seeking to broaden their industry understanding and strategic vision
  • Investors or analysts following technology investment who need to understand the value logic of hardware innovation and shifts in the industrial chain
  • Readers interested in the relationship between technology and social evolution who want to understand how next-generation smart hardware will shape future life

Not a good fit for

  • Pure technical learners seeking specific hardware principles, circuit design, or programming tutorials
  • Casual readers looking for light popular-science reading or fictional technology stories

Reading tips

  1. Read the first two chapters in full to establish the conceptual framework and core arguments of "New Hardwareism," then select later case chapters according to interest for deeper reading
  2. As you read, relate the ideas to popular hardware products on the market today (such as electric vehicles, AR devices, and service robots) to see how the book's views map onto reality
  3. For chapters on the industrial chain or business models, take notes or draw relationship maps to better grasp the complexity and dynamics of the hardware ecosystem

About the publisher

China Translation & Publishing House China · Founded in 1973

China Translation & Publishing House specializes in Chinese and foreign language learning and cultural exchange, publishing in such areas as foreign literature, essays and miscellaneous writings, folk literature, examinations, and finance. Its catalog shows a sustained commitment to bilingual Chinese-English editions, including Shakespeare's Othello, King Lear, and Macbeth in English-Chinese editions, alongside Nineteen Eighty-Four, Jane Eyre, The Call of the Wild, Selected Short Stories of Edgar Allan Poe, and Shen Fu's Six Records of a Floating Life. Its authors and translators include Shakespeare, Zhu Shenghao, Charlotte Brontë, Jack London, and Shen Fu. As public information is limited, its full product lines and recent publishing plans are not detailed here; this profile reflects only the bilingual literature and language-learning focus evident in its available titles.

Contents

  1. 版权信息
  2. 推荐序一
  3. 推荐序二
  4. 自序 新硬件主义时代
  5. 第一章 何谓新硬件
  6. 第一节 新硬件:通用型入口与分布式垂类
  7. 第二节 新硬件:当下与未来
  8. 第二章 交互硬件50年
  9. 第一节 人机:硬件的工具化时代
  10. 第二节 迭代:从垂直到通用,从大型到小型
  11. 第三节 硬件集成了各时代最先进的生产力
  12. 第三章 新硬件主义
  13. 第一节 新硬件:AI的真正产品化
  14. 第二节 新硬件主义:后半场的1:3与2:2
  15. 第四章 被供给决定的需求
  16. 第一节 从耐用品转向快消品
  17. 第二节 需求决定供给的“掉头”
  18. 第三节 从物质需求走向情感需求
  19. 第四节 分布式新硬件亦是入口
  20. 第五章 全息社会
  21. 第一节 从算法逻辑走向创意驱动
  22. 第二节 以“人”为本:创作者及其确切的作品
  23. 第三节 全息社会:一切均可知
  24. 第六章 新硬件时代的中国优势
  25. 第一节 硬件产业链
  26. 第二节 垂类硬件的创新
  27. 第三节 数字经济:“数字化everything”
  28. 第七章 全球科技巨头总决战
  29. 第一节 当下及未来的硬件、AI、芯片巨头
  30. 第二节 新硬件主义时代的排兵布阵图
  31. 第三节 “科技向善”

FAQ

How does this book differ from typical "future technology prediction" books?
This book focuses more on the logic of industrial evolution and the analysis of business ecosystems than on imaginative technological speculation. Grounded in solid industry observation, the author explores the drivers, implementation paths, and competitive landscape of hardware innovation, emphasizing "why" and "how it happens" rather than simply describing "what might exist."
Are the book's views applicable to China's local hardware innovation environment?
In selecting and analyzing cases, the author balances a global perspective with the Chinese context, citing the practices of leading international companies while also addressing the strengths and challenges of China's hardware industry chain. The book offers valuable perspectives for understanding China's opportunities and paths in the era of smart hardware.
Can readers without a technical background understand this book?
The book is written mainly from industrial and business perspectives and does not delve into abstruse technical details. Anyone with some interest in the technology industry and basic business literacy can follow the author's arguments and grasp the core points. Key terms and concepts are clearly explained, keeping the threshold moderate.

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About the author

焦娟 Author

Jiao Juan is an author about whom limited public information is available. Her interests center on the intersection of finance, personal finance, and artificial intelligence, a perspective she brings to her observations of emerging technologies and industries. Four of her works are included in the catalog: The Great Trend of New IP, Metaverse Investment, New Hardwareism, and The AI Scenario Revolution. Her subjects revolve around the capital logic and business opportunities created by waves of technological change, combining macro-level trend analysis with financial thinking for general readers. Her writing tends to explain complex issues through clear concepts and cases, translating frontier technology terms into accessible market language and helping readers identify industrial directions and investment threads amid rapid technological change. For readers interested in where technology meets finance, her books offer an entry point for understanding market shifts through the lens of trends.

冯静静 Author

Feng Jingjing is an author in the field of Chinese business writing. Public information about her is limited. According to the available bibliographic records, she has published two books, with “The New IP Megatrend” and “New Hardwareism” as her representative works. Judging from the titles and the common subject category, her writing focuses on finance and business trends, particularly intellectual property, the content industry, and the evolution of hardware and technology industries. She seeks to combine industry observation with business logic, offering readers a framework for understanding changes in emerging markets. Her writing is aimed at general readers, emphasizing conceptual clarity and trend analysis, and reflects a realistic, long-term orientation within business books. Because details of her personal background and professional experience are not publicly available, a full biography cannot yet be constructed; readers may chiefly learn about her areas of interest and style of expression through these two works.

毛永丰 Author · Chinese

Mao Yongfeng is a Chinese opinion leader in the financial field. He has long been active on short-video platforms, using Douyin and Kuaishou as his main channels to popularize knowledge about the metaverse, and is regarded as a pioneer of such popularization. He is also an expert in IP planning and monetization, the founding initiator of the Dacaiquan community, and a planner of metaverse courses. Judging from the three works included in the library, his writing focuses on frontier topics at the intersection of finance and technology: The New IP Megatrend examines the evolution and commercial value of IP, Metaverse Mega-Investing discusses investment logic under the metaverse concept, and New Hardwareism touches on hardware and new technological forms. Most of these works are co-authored, reflecting his approach of systematically organizing and popularizing hot concepts for general readers and investors in accessible language. Public information about his life, education, and specific career history is limited, so no speculation is made here.

王晶晶 Author

Wang Jingjing is an author about whom limited public information is available. Her existing body of work comprises three titles spanning two categories, foreign literature and finance, indicating an interest in writing that crosses literary and business subjects. Among the representative works, The Izu Dancer and Sleeping Beauty both fall under foreign literature, pointing to the delicate emotional portrayal and observation of human nature found in Japanese literature, while New Hardwareism belongs to the finance category and addresses business and technological issues related to hardware. Judging from these categories, Wang Jingjing writes for different readerships: she engages with the translation or interpretation of literary classics as well as with discussions in the financial field, showing considerable range in subject matter. Because no reliable records of birth and death dates, nationality, educational background, or awards have been found, it is difficult at present to sketch a complete biography, nor is it possible to confirm the specific editions or the exact writing role behind the above works. Any assessment of her writing style and influence should rest on the actual content of these three works rather than on extended inference.

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