Economics and Finance
Sort:
China Consumer Report 2010: Brands and Word of Mouth—Understanding How to Reach Today's Chinese Consumers
· 2010
The China Consumer Report 2010 is an annual consumer research report released by Roland Berger Strategy Consultants in July 2010, subtitled "Brands an…
Phishing for Phools: The Economics of Manipulation and Deception
CITIC Press · 2016
Since Adam Smith, the core tenet of economics has been that the free market, like an "invisible hand," steers resources toward their optimal allocatio…
Super Middle Management Business School: Execution Is the Only Hard Truth
Peking University Press · 2012
Super Middle Management Business School: Execution Is the Only Hard Truth is one volume in the eight-book Super Middle Management Business School seri…
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
The Commercial Press · 2005
Blue Ocean Strategy is a management book co-authored by INSEAD professors W. Chan Kim and Renée Mauborgne. The Chinese edition, translated by Ji Mi, w…
Sharing Economy: A New Economic Solution for Supply-Side Reform
CITIC Press · 2016
This book was written in 2016, when the Chinese economy was entering a new normal: growth had shifted from high to medium-high speed, consumption was …
Empowering the Future: Corporate Innovation in the Age of Smart Business
Zhejiang University Press · 2022
This book is the fifth volume in the case collection of the Cheung Kong Graduate School of Business Case Center, edited by Li Wei and Zhou Li and publ…
Investment and Money Management: A Four-Volume Set
Bocai Yaji · 2017
Investment and Money Management: A Four-Volume Set is an introductory personal-finance series for general readers, published in 2017 by Bocai Yaji and…
Understanding Stock Market News: Essential Reading for Investors (Basic Volume)
China Machine Press · 2008
Written by Yuan Kecheng, former senior reporter at Shanghai Securities News, this is the basic volume of the Investor's Essential Reading series, aime…
Platform Revolution: The Business Model That Changed the World
China Machine Press · 2017
Platform Revolution was written by three scholars who have long studied platform strategy and two-sided markets. It discusses an organizational form e…