Entrepreneurship Management
Tags
Summary
Editor's review
Who it's for
A good fit for
- Students in university innovation and entrepreneurship courses who need a systematic textbook and process framework
- Aspiring entrepreneurs with ideas not yet launched who want to validate projects step by step
- Small and medium business managers seeking to strengthen their foundational knowledge of entrepreneurial management
- Core members of entrepreneurial teams who need references on team and resource management
Not a good fit for
- Readers seeking specific industry trends and short-term arbitrage techniques
- Those who only want success stories and are unwilling to do process exercises
- Readers who already have a mature entrepreneurial management system and only need cutting-edge research
Reading tips
- First read the table of contents to build a map of the entrepreneurial process, then proceed chapter by chapter
- After each chapter, fill in a corresponding exercise or checklist using your own project
- Focus on the entrepreneurial testing and business plan chapters, drafting as you read
- Form a study group and discuss cases around the team and resource chapters
About the publisher
Peking University Press is a comprehensive university press whose publishing areas cover classical literature, popular science, social culture, world history, Western philosophy, and culture. Its catalogue contains 6,031 titles, with representative books including A Dream of Red Mansions, Relativity: The Special and General Theory (15th Edition) (with Einstein's classic papers on unified field theory and other topics), Elements, Conics, The Aristocratic Families of the Eastern Jin, The Philosophy of Mythology (Volume I), The Philosophy of Mythology (Volume II), and The Origin of Continents and Oceans. Representative authors include Cao Xueqin, Zhou Ruchang, Albert Einstein, Euclid, Apollonius, Tian Yuqing, Schelling, and Xian Gang. The press has developed distinctive strengths in classical Chinese literature and in the translation of Western philosophical classics, while also covering scientific classics and social and cultural studies. As public information is limited, this description is based only on the books in the catalogue and offers no further extrapolation.
Contents
- 版权信息
- 序言
- 第一章 绪论
- 第一节 企业家精神及其与管理者的区别
- 第二节 创业研究的两种学派观点
- 第三节 创业与创业管理
- 复习思考题
- 案例分析 晋商与徽商的比较分析
- 第二章 创新与企业创新系统
- 第一节 创新与创业
- 第二节 创造性思维与创造力培养
- 第三节 企业创新系统
- 第四节 企业创新的战略与选择
- 第五节 企业创新和创新管理的误区
- 复习思考题
- 案例分析 海尔公司的组织创新
- 第三章 创业过程
- 第一节 创业企业的几种类型
- 第二节 创业企业生命周期
- 第三节 创业分析模型
- 第四节 创业过程的要素及创业的一般过程
- 复习思考题
- 案例分析 一个生物技术公司的创业过程
- 第四章 创业机会与商业模式
- 第一节 创业机会的概念与类型
- 第二节 创业机会的识别与评价
- 第三节 创业机会的开发
- 第四节 商业模式的概念与作用
- 复习思考题
- 案例分析 中国的政策机会：一个电力新垄断故事
- 第五章 创业测试与创业计划书
- 第一节 创业测试的七领域模型
- 第二节 创业计划书的前提准备工作
- 第三节 创业计划书的一般组成部分
- 复习思考题
- 附录创业计划书案例——“娶吧嫁吧”创业计划书
- 第六章 创业企业融资
- 第一节 创业企业融资概述
- 第二节 创业企业的融资渠道、方式和类型
- 第三节 风险投资及退出方式
- 第四节 我国创业融资现存问题及融资政策演进
- 复习思考题
- 案例分析 百度案例
- 亚信案例
- 附录一 美国中小企业板市场——纳斯达克
- 附录二 中国中小企业板市场
- 附录三 我国股票上市条件及程序
- 附录四 风险投资网站名录
- 第七章 创业团队组建
- 第一节 创业团队及其类型
- 第二节 创业团队的组建
- 第三节 创业团队的价值评估
- 复习思考题
- 案例分析 用中国心打造“中国芯”
- 第八章 创业企业战略管理
- 第一节 新创企业战略的基本内涵
- 第二节 新创企业战略制定
- 第三节 新创企业的战略选择
- 第四节 新创企业战略实施
- 复习思考题
- 案例分析 蓝溪集团创业过程中的战略变革
- 第九章 管理创业企业成长
- 第一节 创业企业成长规律及方式
- 第二节 新创企业成长中的问题
- 第三节 创业企业危机管理
- 第四节 企业适度增长分析
- 第五节 企业增长分析的应用
- 复习思考题
- 案例分析 ABC玩具公司
- 第十章 公司创业
- 第一节 公司创业的概念
- 第二节 公司创业的战略要素
- 第三节 公司创业模型
- 第四节 创业文化与公司创业的障碍
- 复习思考题
- 案例分析 3M公司基业长青的秘诀
- 主要参考文献
FAQ
Can I read this book without an entrepreneurial project?
Is this book more theoretical or more operational?
Is it suitable as a textbook for graduate exams or courses?
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About the author
Liang Qiaozhuan is a Chinese author about whom limited public information is available. Her known work falls within the field of management, and her representative book is Entrepreneurial Management. Judging from the available bibliographic information, she focuses on the organization and management of entrepreneurial activities, a subject that typically involves identifying opportunities, founding and growing a business, allocating resources, and responding to risk. Entrepreneurial Management is classified under management, suggesting that it is written for teaching and research in the discipline and may offer readers interested in starting a business a systematic knowledge framework. Since only one of her works is held in the collection, details such as her educational background, professional positions, and research directions cannot be confirmed and should not be inferred. Overall, Liang Qiaozhuan's writing centers on entrepreneurial management and reflects the practice-oriented side of management studies, making it a useful reference for management students and entrepreneurial practitioners.
Zhao Wenhong is an author about whom limited public information is available. Two works can currently be confirmed, covering the fields of management and politics respectively. Among them, Entrepreneurship Management falls under management and addresses organizational and operational issues in entrepreneurial activity, while Outstanding Pioneers, Banner Guidance: A Collection of Party Building Brand Essays from Liangxiang Primary School in Fangshan District, Beijing focuses on Party building work in a grassroots school and presents, in essay form, practice and reflection on building a Party building brand. These two works show that Zhao Wenhong's writing spans corporate management and grassroots Party building, combining practical experience with organizational development. As information such as dates of birth and death, place of origin, and professional career has not been clearly recorded, further details about the author's personal background cannot be provided; readers may learn about Zhao's areas of focus and writing orientation mainly through the works themselves.
