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Lin Ziyi (Viewpoint)—Where Do SMEs Go from Here
This book collects marketing planner Lin Ziyi's views on the survival and growth path of small and medium-sized enterprises. The author has long worke…
Street Smarts: What the MBA Classroom Won't Teach You
CITIC Press · 2010
Street Smarts: What the MBA Classroom Won't Teach You is a guide to entrepreneurship and small-business management co-authored by American entrepreneu…
Value Marketing
China Science and Technology Press · 2024
Value Marketing is a practical methodology book by Huang Doudou (head of Pindou Marketing Agency), a hands-on marketing mentor and chain-brand consult…
Marketing Big on a Small Budget: Low-Cost Marketing Tactics
China Machine Press · 2010
Budget is tight, yet the market still has to remember you—that is the real problem most small-business owners face every day. The value of this book i…
The Entrepreneurial Team Management Series (Licensed from Pearson, the World's Largest Education Group)
Beijing Huazhang Graphics & Information Co., Ltd. · 2015
The Entrepreneurial Team Management Series is a Chinese ebook collection licensed by Beijing Huazhang Graphic Information Co., Ltd. from Pearson Educa…
Sales Wisdom
Sales Wisdom is a transcript of the live lectures from the open class of the same name by Liu Yimiao, founder of Sipda and a sales trainer, widely cir…
Cold Start: Zero-Cost Marketing
Posts & Telecom Press · 2018
Cold Start: Zero-Cost Marketing is aimed at small and medium businesses and startup projects with limited budgets and zero users, systematically layin…
Galanz's "Two-Faced Strategy"
Sino-Foreign Management Magazine
"Galanz's 'Two-Faced Strategy'" is an in-depth interview by Ling Zi, a reporter for the magazine Sino-Foreign Management, with Yu Yaochang, then deput…
Breaking Out of Involution: A Practical Playbook for Moving from Price Wars to Value Wars
Tsinghua University Press · 2025
The trouble with price wars is that they look like the easiest option: a competitor cuts prices, you follow, and sales bounce right back. But once pri…
Parasitic Marketing: Low-Cost Marketing Strategies
Guangdong Economic Publishing House · 2013
Parasitic Marketing: Low-Cost Marketing Strategies is a practical marketing book by Mao Juncheng, published by Guangdong Economy Publishing House in 2…
Jay Abraham's 93 Extraordinary Referral Systems
Jay Abraham is an internationally renowned marketing consultant and entrepreneurial coach, long cited in marketing circles for ideas such as "leverage…
Jay Abraham—The Million Dollar Marketing Weekend
This book is based on the "Million Dollar Marketing Weekend" seminar held in China by American marketing consultant Jay Abraham, and presents his mark…
Jay Abraham's Marketing Gold Ideas
This book compiles the marketing thinking of American marketing consultant Jay Abraham, published in Chinese under the title "Marketing Gold Ideas." I…
A Compilation of Jay Abraham's Ideas + Lin Weixian's 33 Basic Laws of Profitable Marketing
This is a marketing study reader compiled around the thread of "ideas and laws," placing the core propositions of two frequently cited marketing figur…
The Abraham 502 Case Studies
The Abraham 502 Case Studies (often rendered as 502 Case Studies or 502 Incredible Marketing Case Studies) is a collection of real-world client cases …
Light Marketing: Winning Big in the Market on a Small Budget (3rd Edition)
China Machine Press · 2017
Light Marketing: Winning Big in the Market on a Small Budget is a marketing methodology book by Tang Wen aimed at small and medium-sized businesses an…
Profit Shifting: Three Moves to Turn Small Money into Big Money
Profit Shifting is one of the core tutorials in Liu Keya's Keya marketing system. Its content derives from his in-person courses for small and medium-…
The Dragon Rises from the Water: Successful Management Models of Taiwanese Enterprises
People's China Publishing House · 1998
This book is the 87th title in the Management Elite Library launched by People's China Press in 1998, compiled by Nan Guochang, about 252 pages in tot…
Every Little Bit Counts: Mastering WeChat Marketing in 5 Minutes
Lixin Accounting Publishing House · 2015
"5 minutes" is not a promise of instant mastery but a low-threshold reading stance: breaking WeChat marketing into small sections that can be finished…
The Secret of Success in Marketing
The Secret of Success in Marketing is one of the representative works of the American marketing consultant Jay Abraham. According to the bibliographic…