Official Etiquette
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Summary
Editor's review
The book's most notable value lies in its "situational" approach—the author consistently stresses that the core of etiquette is "respect" and "appropriateness" rather than rigid dogma. In the chapter on foreign etiquette, for instance, he not only introduces international conventions but also explores how to flexibly adjust strategies in different cultural contexts, reflecting etiquette wisdom with a global vision. The treatment of high-frequency daily matters such as telephone etiquette, email norms, and seating arrangements is especially incisive, addressing the real pain points in officials' work.
It is worth noting that although the book is titled "official," its insights into the art of communication and image management are instructive for any modern person who participates in formal social occasions. Jin's fluent, humorous style dispels the dullness of etiquette books, making the act of reading itself a form of etiquette cultivation. As a classic long-selling title from Huawen Publishing House, its content has stood the test of time, and in today's increasingly digital interactions, its early discussion of "online etiquette" appears all the more forward-looking.
Who it's for
A good fit for
- Staff of government agencies, enterprises, and public institutions
- Professionals who frequently take part in business negotiations and formal social activities
- Teachers and students in university programs in public administration and public relations
- Advanced learners seeking to systematically improve their professional image and social literacy
Not a good fit for
- Casual readers seeking light, entertaining reading
- Beginner learners who need only basic social etiquette knowledge
Reading tips
- Read selected chapters closely according to one's own work scenarios—for example, meeting organizers should focus on the meeting etiquette section
- While reading, observe typical cases around you and reflect on and practice the principles in the book
- Those working in foreign affairs should study the international etiquette chapters alongside cultural materials on the target country
About the publisher
Sino-Culture Press is known for publishing in history, social sciences and traditional Chinese culture, with a further reach into literary appreciation, classic works and foreign literature. Its library of 489 titles includes such works as The Road to Dongpo: The Evolution of Su Shi's Poetic Style, The Poetry and Life of Du Fu, The History of Qin and Han, and Six Hundred Years of the Forbidden City (collector's edition), while A Preliminary Survey of Ancient Architecture in Shanxi and Fen: Hand-drawn Records of Architectural Remains reflects an interest in documenting architectural heritage. Van Loon's Collected Classics and guided-reading editions of works such as Call to Arms and Notre-Dame de Paris serve general readers and classroom use. Its authors include scholars and popular writers such as Fu Junmai, Chen Linlin, Van Loon, Wang Longlin and Guan Ranrong, and biography is another direction. As public information is limited, this note focuses on the publishing profile shown by the titles in the library.
Contents
- 绪论 礼仪就在你身边
- 第1篇 遵守公德
- 第2篇 称呼他人
- 第3篇 使用名片
- 第4篇 交谈之道
- 第5篇 登门拜访
- 第6篇 接待来宾
- 第7篇 书信往来
- 第8篇 电子信函
- 第9篇 签名赠言
- 第10篇 应对媒体
- 第11篇 娱乐休闲
- 第12篇 享用酒水
- 第13篇 自助用餐
- 第14篇 外宾接待
- 第15篇 出国旅行
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About the author
Jin Zhengkun, born on November 6, 1959, is a native of Dongyang, Zhejiang, and of Manchu ethnicity. He is a professor and doctoral supervisor in the Department of Diplomacy at the School of International Studies, Renmin University of China, and a well-known expert in etiquette and public relations. He has served as director of the Department of Diplomacy and director of the Center for Etiquette and Public Relations Research. For many years he lectured on etiquette on CCTV's Lecture Room, bringing etiquette knowledge from the classroom to a broad public audience and exerting wide influence in inspirational and personal-growth reading. His writing addresses concrete settings such as the workplace, social life, business, official functions, service, public relations and international exchange, with an emphasis on propriety and practicality, in plain and clearly organized language. Seven of his works are included in the collection, namely Workplace Etiquette, International Etiquette, Service Etiquette, Business Etiquette, Official Etiquette, Public Relations Etiquette and Social Etiquette; he is also the author of Diplomacy, A Course in Social Etiquette and Business Etiquette.
Sun Yan is a cross-disciplinary writer. Public information about her is limited, and six of her works can currently be confirmed, spanning self-help psychology, finance, medicine, and management. Among them, the "Self-Help Psychology Series," represented by Self-Training: Changing the Habits of Anxiety and Depression and Changing Yourself: Mental Health Self-Training, is aimed at general readers and leans toward practical exercises and adjustments to daily habits, with a focus on emotional management and personal growth. Health Action: Cardiac Rehabilitation with Me brings the health theme down to the level of action, continuing this practical orientation. Data, Models, and Decision-Making and Internet Sales: Management Rules for Livestream Marketing show that her writing also touches on finance and management, while Official Etiquette addresses workplace norms. Overall, her works are known for being practical and close to everyday life, serving readers who wish to improve their psychological state, health habits, and professional skills.
