Design Management
Tags
Summary
Editor's review
Who it's for
A good fit for
- Undergraduate design students who need to build a systematic knowledge framework of design management
- Graduate students in design management who need learning materials combining theory with local cases
- Design department practitioners who need to improve process control and design communication skills
- Product and project managers who need to understand how design operates within organizations
Not a good fit for
- Beginners focused only on design software operation and presentation techniques
- Researchers seeking translated works of pure foreign theory
- General readers with no design or management background who merely want to learn about design aesthetics
Reading tips
- Read the theoretical framework section first to clarify the hierarchical relationship among design execution, organization, and strategy.
- Use the local cases in the book for comparative analysis, reflecting on the similarities and differences between the cases and your own situation.
- After each chapter, try using the book's methods to map out the process of a design project around you.
- When reading as a team, assign different chapters to different members and hold discussions centered on the cases.
About the publisher
Peking University Press is a comprehensive university press whose publishing areas cover classical literature, popular science, social culture, world history, Western philosophy, and culture. Its catalogue contains 6,031 titles, with representative books including A Dream of Red Mansions, Relativity: The Special and General Theory (15th Edition) (with Einstein's classic papers on unified field theory and other topics), Elements, Conics, The Aristocratic Families of the Eastern Jin, The Philosophy of Mythology (Volume I), The Philosophy of Mythology (Volume II), and The Origin of Continents and Oceans. Representative authors include Cao Xueqin, Zhou Ruchang, Albert Einstein, Euclid, Apollonius, Tian Yuqing, Schelling, and Xian Gang. The press has developed distinctive strengths in classical Chinese literature and in the translation of Western philosophical classics, while also covering scientific classics and social and cultural studies. As public information is limited, this description is based only on the books in the catalogue and offers no further extrapolation.
Contents
- 版权信息
- 序言
- 第一章 什么是设计管理
- 第一节 时代背景下的设计管理
- 第二节 设计管理的基本概念
- 第二章 英国的设计管理
- 第一节 工业化的影响
- 第二节 英国政府对设计管理的推动
- 第三节 英国设计顾问公司的管理
- 第四节 英国产业中的设计管理
- 第五节 英国设计管理的发展
- 总结：学界里的英国设计管理
- 第三章 日本的设计管理
- 第一节 来自国外的影响
- 第二节 日本政府对设计发展的推进
- 第三节 日本设计顾问公司的发展
- 第四节 日本企业中的设计管理
- 第五节 日本设计管理的发展
- 总结：作为过程管理一部分的日本设计管理
- 第四章 美国的设计管理
- 第一节 保护主义与美国体系
- 第二节 大规模制造
- 第三节 组织中的设计管理
- 第四节 设计顾问：为商业而管理设计
- 第五节 职业化的设计管理
- 总结：融入产业的设计管理
- 第五章 中国的设计管理
- 第一节 设计的发展
- 第二节 设计公司的发展历程
- 第三节 企业内部的设计发展
- 第四节 设计管理的出现
- 第五节 设计发展的主要问题
- 总结：亟须发展的设计管理
- 第六章 设计管理的知识体系
- 第一节 设计战略管理
- 第二节 从组织层看设计管理
- 第三节 从执行层看设计管理
- 第七章 从战略层看设计管理
- 第一节 设计管理战略中的各要素
- 第二节 经营模式：从OEM、ODM、OBM到OSM
- 第三节 商业模式创新
- 第八章 从组织层看设计管理
- 第一节 什么是组织战略
- 第二节 设计组织的结构
- 第三节 企业的设计管理
- 第四节 有效管理设计团队
- 第五节 做好的设计
- 第九章 从执行层看设计管理
- 第一节 执行层包含的概念
- 第二节 实用设计流程
- 第三节 对项目团队的有效管理
- 第四节 设计概要的拟定
- 第十章 如何在项目中有效沟通
- 第一节 了解客户的组织结构
- 第二节 了解客户的评价与决策模式
- 第三节 洞悉客户的项目开发背景
- 第四节 了解客户对自身的评估与期望
- 第十一章 如何与客户开案
- 第十二章 如何制作报告并提案
- 第一节 分析报告的制作技巧
- 第二节 设计提案会议
FAQ
How is this book different from translated and imported design management textbooks?
Can students without management experience understand it?
Can the design management methods in the book be directly applied at work?
As a textbook, what kind of course arrangement is it suitable for?
Comments
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About the author
Liu Xihui — public information about this author is limited. At present, it is known only that one work, Design Management, is included among books in the management category. A single title offers little basis for a full picture of the author's background or overall body of work, but the book's title and classification suggest that it places design within a management perspective, addressing issues such as the planning, coordination, and allocation of resources for design activities within organizations. Writing of this kind generally requires both a professional understanding of design and an analytical framework drawn from management studies, and it tends to emphasize clarity of concepts and practical methods rather than abstract theoretical exposition. For readers studying design management or engaged in related practice, such a work can serve as an introduction and reference. Given the limited information available, the author's life, research interests, and academic background cannot be confirmed; the above introduction is confined to the work itself and offers no further speculation.
