New Retail
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Summary
The book New Retail provides a detailed discussion of the model, processes, characteristics, and development directions of new retail, and compares it with traditional retail, traditional chain businesses, and e-commerce. In addition, it discusses such aspects as promoting employment and reshaping future cities, and offers an interpretation of national policies related to promoting commercial transformation and development. For those who wish to gain an in-depth understanding of the future of business, this book has important value for study and reference.
Editor's review
Who it's for
A good fit for
- Middle managers or entrepreneurs in the traditional retail industry seeking transformation ideas
- University students or researchers interested in business innovation and the digital economy
- Practitioners in e-commerce and the internet industry who wish to understand the logic of offline retail and opportunities for integration
- Personnel in corporate strategy or marketing departments who need to broaden their understanding of changes in retail formats
Not a good fit for
- Readers seeking the latest, most cutting-edge retail technology cases and hands-on manuals
- Scholars expecting deep academic theory building or rigorous econometric analysis
Reading tips
- Readers may first browse the table of contents to grasp the structural thread of "conceptual framework—element deconstruction—case evidence—trend outlook"
- While reading, compare the content with local retail scenarios you are familiar with, and distinguish general principles from specific conditions
- For the case sections, it is advisable to simultaneously check the latest developments of the companies concerned, so as to observe similarities and differences between the book's views and subsequent developments
About the publisher
Tianjin People's Publishing House publishes across such fields as classic works, foreign literature, architecture, social culture and social sciences, with 749 relevant titles in the collection. In the areas of classics and scholarship, works such as Wang Guowei's Renjian Cihua and Fei Xiaotong's From the Soil and Fertility and Reproduction reflect a sustained attention to social culture and classic texts of thought. Architectural books are represented by Liang Sicheng's Annotated Yingzao Fashi and A History of Chinese Architecture, showing an emphasis on architectural heritage and building traditions. In foreign literature, translations of Sholokhov's And Quiet Flows the Don and Tolstoy's War and Peace and The Death of Ivan Ilyich, through the work of translators such as Li Gang and Yu Dawei, form a substantial series of translated works. Overall, the press combines classic texts, scholarly works and fine translations, with a publishing character oriented toward humanistic depth and the dissemination of knowledge.
Contents
- 版权信息
- 前言 新零售，财经阵营里的新网红
- Chapter1 新零售，消费者的主权时代
- 新的人货重组带来新的升级
- 3681万个就业机会：用喜欢的姿势赚钱
- 商业之手重塑城市
- Chapter2 新零售概念，改变的不只是思维
- 何为新零售
- 新零售PK传统零售
- 如何构建传统连锁新零售超终端
- 传统零售业的精华
- 54位全球级CEO齐聚一堂，拥抱全新零售
- 什么是轻电商 ——新零售
- 电商回归实体店，融合全新的新零售模式
- 电商回归“店商”
- Chapter3 新零售和新智造，改革深水区里的超级风口
- 新零售：进入零售业改革深水区
- 竞争回到原点，融合成关键所在
- 阿里云，打造未来新零售基础的主力军
- 新零售模式的四大流程
- 新零售的新挑战：阿里云
- 准确定义新零售的客户体验
- 杨陵江叫板传统渠道，新零售引领行业改革
- Chapter4 紧跟高层步伐，从电子商务走向新零售
- 国务院的任务：定调实体转型
- 新零售的基础：移动互联网时代的海量精准数据
- 国美进军新零售的转型策略
- 新零售时代的旅游消费特征以及景区营销策略
- Chapter5 站在新零售的门口，吹响创意的号角
- 多重模式下的便利店，新零售要面对的两个问题
- 穿越估价2亿的“购百特”，站在新零售的门口
- 新零售的大布局 ——阿里巴巴
- 新零售业态下的全球品牌 ——天猫6·18
- 美国的新零售业务 ——Costco
- 新零售背景下，我们该怎么做
- Chapter6 全新O2O模式，新零售的未来在哪里
- 服装企业的新零售尝试
- 京东整合优势，迎接新零售模式
- 传统企业的新零售转型
- 社区新零售的O2O模式：“顺丰嘿客”店
- 新零售的开拓 ——生鲜电商创新
- Chapter7 新零售的困境
- 传统零售业困境与转型
- 小米遭遇新零售困境
- 快时尚如何突破新零售困境
- 多元化资本助力新零售
- Chapter8 新零售的对策
- 国内新零售面临的问题
- 商务部报告：《走进零售新时代—深度解读新零售》
- 站在新零售风口，用互联网科技助推商业梦想
FAQ
How theoretically deep is this book? Is it suitable for academic citation?
Will the content quickly become outdated because of the publication date?
Can readers with no retail background understand it?
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About the author
Wang Daguo is an author about whom limited public information is available; his nationality, dates of birth and death, and educational background are not clearly documented. One work is known under his name, New Retail, which is commonly classified under management, indicating that his writing centers on business and retail management. Judging from its subject matter, New Retail focuses on the transformation of retail formats and on business thinking, addressing readers interested in corporate management and business models. Because biographical details about the author are scarce, readers' understanding of him rests mainly on this single work, which may currently be regarded as his representative writing. Given the limited material, assessments of his style and influence should remain cautious, yet it is clear that through management-related topics he takes part in discussions of these issues and offers readers an angle for understanding changes in the retail industry.
