The Eight Poles of Growth
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Summary
Editor's review
Who it's for
A good fit for
- Startup founders looking for a systematic growth framework
- Mid- and senior managers who need to organize growth strategies
- Business leaders hoping to raise their level of market judgment
- Practitioners who provide growth consulting to companies
Not a good fit for
- Readers looking only for immediate traffic tactics
- Pure theory enthusiasts with no business management background
- Readers expecting a compilation of industry-specific data and cases
Reading tips
- First read the table of contents to establish the eight-pole framework, then closely read the two or three dimensions most relevant to your business.
- After each chapter, write on one page the current state and gaps of your company on that dimension.
- Have the management team read chapter by chapter together and discuss collectively around the same framework rather than digesting it individually.
About the publisher
Enterprise Management Publishing House focuses on the field of economics and management publishing, with titles spanning common categories such as inspirational growth, management, food, and examinations. Based on the 317 books in the database, representative titles include Dale Carnegie's The Scrolls (Authoritative Collector's Edition), Liu Chengyuan's Lean Thinking: How Lean Is Implemented in China, Zhong Jiyin's series on Boards of Directors and Corporate Governance, Cao Xibo's New Handbook for Public Speaking Training, Zhu Yutong's Thirteen Marketing Strategies for Chinese Brands and Adoption Methods: Solving Eight Major Local Marketing Problems, and Guan Cha by authors such as Xiu Shang, Liao Xinlin, and Li Xiaorui. Its publishing direction covers management theory, corporate governance, and local marketing practice, while extending to personal growth and language training. Its author resources include researchers and practitioners in economics and management. Public information on its publishing features and series system is limited; the above is based only on the book information in the database.
Contents
- 版权信息
- 内容简介
- 作者简介
- 前言
- 序章 重构企业增长观
- 第一节 重构增长思维
- 第二节 重构增长生态位
- 第三节 重构增长系统
- 第一章 你“被需要”吗——增长基本极
- 第一节 增长由“被需要”决定
- 第二节 “被需要”在哪里
- 第三节 怎样创造“被需要”
- 第二章 用户眼睛亮了吗——增长裂变极
- 第一节 用户是天，企业靠“天”增长
- 第二节 用户增长的“八卦模型”
- 第三章 组织给力吗——增长动能极
- 第一节 增长，不是一个人在战斗
- 第二节 增长“牛人”打造三部曲
- 第三节 增长生态
- 第四章 价值最大了吗——增长指数极
- 第一节 指数级增长时代
- 第二节 趋势指数
- 第三节 资本指数
- 第四节 品牌指数
- 第五节 模式指数
- 第五章 攻击连续吗——增长均衡极
- 第一节 增长是系统、持续的攻击
- 第二节 一颗北极星
- 第三节 三个维度
- 第四节 六级阶梯
- 第五节 N个行动
- 第六章 粮草充足吗——增长补给极
- 第一节 商战也要“打后勤”
- 第二节 走出误区，不是有什么，而是连什么
- 第三节 资能经营是经营的最高境界
- 第七章 Hold得住吗——增长防御极
- 第一节 出色的防御与杰出的进攻一样伟大
- 第二节 扼住咽喉
- 第三节 控制要点
- 第四节 设计变招
- 第五节 学会撤退
- 第八章 转基因了吗——增长天际极
- 第一节 增长质量的“天花板”
- 第二节 转哲学，破除心障
- 第三节 转心性，扩展格局
- 第四节 转智慧，健全维度
- 第五节 转本能，数字革命
- 尾章 增长进行时
- 第一节 自由驾驭“增长八极”
- 第二节 “增长八极”转换策略
- 第三节 持续增长：从“1”再出发
- 第四节 持续增长是一门功夫
FAQ
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About the author
Wang Ke is a Chinese book author about whom limited public information is available; his nationality, dates of birth and death, and educational background are not clearly recorded. Judging from the two works included in the database, The Eight Poles of Growth and Restructuring: A Practical Theory of Transformation and Upgrading in the New Era, his writing focuses mainly on management and finance, addressing corporate growth paths and practical approaches to transformation and upgrading. He belongs to the pragmatic school of writing that tackles real business problems and distills methodologies. Such works typically take changing times and corporate development as their backdrop, seeking to turn complex management issues into understandable and actionable frameworks for managers. Because little personal information has been disclosed, readers know him mainly through his works, and his influence is felt chiefly among readers interested in management practice rather than through public credentials or honors.
