Organizational Communication
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Communication and Power in Organizations: Discourse, Ideology, and Domination
China Social Sciences Press · 2000
This is an underrated "minor classic." Organizational communication in China is often reduced to communication skills and efficiency optimization, but…
Public Relations
Peking University Press · 2025
What is public relations? In general terms, public relations refers to communication activities aimed at maintaining good public relations, as well as…
System Construction and Mechanism Innovation: A Study of the Dissemination of Socialist Core Values
Jiangsu People's Publishing House · 2024
In the new media era, to unite China's strength, convey China's voice, and establish the leading position of core socialist values in the ideological …
Social Media Strategy: Tools for Professionals and Organizations
Communication University of China Press · 2023
This book explains how professionals and organizations can use social media strategically and effectively. It focuses on what makes social media a dis…
Communication Planning: An Integrated Approach
Communication University of China Press · 2023
Communication Planning: An Integrated Approach offers a comprehensive discussion of how communication planning is implemented and operated within orga…
Propaganda
Communication University of China Press · 2015
Propaganda by Edward L. Bernays consists of eleven chapters and, as its title suggests, examines how propaganda operates as a mechanism for ensuring t…
Corporate Public Relations (Public Relations Theory and Practice Library)
Peking University Press · 2025
Starting from internal public relations, corporate image, corporate brand, marketing public relations, new product launches, government relations, and…
Organizational Communication: The Symbolic Interaction of Structure and Relationship (Innovative Textbook Series in Communication Studies)
Peking University Press · 2025
The book is organized into sections on the disciplinary understanding of organizational communication, the evolution of its various schools, its theor…