Semiotics
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The Poetics of Artistic Time and Bakhtin's Chronotope Theory
Peking University Press · 2025
The poetics of artistic time is an important area of contemporary literary theory. Bakhtin, a renowned twentieth-century thinker and literary theorist…
My Teacher Roland Barthes
Shanghai People's Publishing House · 2021
This book is a tribute to the master, offering an almost intimate, firsthand perspective that recreates the time and space of Roland Barthes's life wi…
Commentary Upon the Maya-Tzental Perez Codex
Project Gutenberg · 2019
Project Gutenberg was the first provider of free electronic books, or eBooks. Michael Hart, founder of Project Gutenberg, invented eBooks in 1971 and …
A Study of Roland Barthes's 'Collège de France Courses'
Peking University Press · 2025
Roland Barthes's four lecture courses at the Collège de France represent the ultimate stage of his intellectual development during his lifetime and a …
Symbols · Translation · English Poetry
Jinan University Press · 2018
This book consists mainly of two master's theses—"A Social Semiotic Model of Semantic-Functional Translation" by Xia Jiasi and "Discourse Analysis and…
Two Kinds of Rationality in Chinese Thought: Divination and Signification
Peking University Press · 2025
The author argues that 21st-century China, with its long and rich intellectual tradition and experience, can offer a reference point for the world in …
Lectures on Narratology
Peking University Press · 2026
This book distills the author's more than forty years of reading, reflection, and teaching in narratology. Semiotics studies all texts of meaningful a…
One Book to Understand the Film: Infernal Affairs
· 2025
As a classic of cinema, Infernal Affairs has become a work that legions of fans return to, thanks to its distinctive narrative and profound themes. Th…
The Limits of Interpretation
Shanghai Translation Publishing House · 2025
For semiotics, hermeneutics, communication theory, and media studies, the question of interpretation has always been central: where are its limits? Wh…
A Study of Intertextuality
Peking University Press · 2025
This book adopts an interdisciplinary and transdisciplinary perspective, integrating linguistic, social, cultural, and cognitive factors to expound th…
Research on Musical Intertextuality
Jinan University Press · 2025
Adopting a "glimpse-the-leopard" approach, this book selects four subjects from Chinese instrumental music: new pipa works since the 1980s, the violin…
A Contemporary Semiotic Study of Zhuang Music
Guangxi Normal University Press · 2023
Contemporary Semiotic Studies of Zhuang Music adopts semiotic theory to propose an original theoretical model, "a pot of drip coffee," analyzing and i…
Brand Communication Studies (3rd Edition)
Shanghai Jiao Tong University Press · 2022
Brand Communication Studies is a systematic study of the principles and techniques of brand communication, revealing the core of brand growth and deve…
Creative UI Icon Design
Posts & Telecom Press · 2021
This book is a theoretical and practical tutorial centered on creative thinking in icon design for digital user interfaces. It is divided into two par…
Umberto Eco: Collection of Major Representative Works (12-Volume Set)
Shanghai Translation Publishing House · 2021
Umberto Eco is one of Europe's foremost public intellectuals—a novelist, semiotician, aesthetician, historian, and philosopher—hailed as "the contempo…
Scriptural and Hieroglyphic Observations which were foretold in the years of
Project Gutenberg · 2019
Project Gutenberg was the first provider of free electronic books, or eBooks. Michael Hart, founder of Project Gutenberg, invented eBooks in 1971 and …
China and Pottery Marks
Project Gutenberg · 2019
Project Gutenberg was the first provider of free electronic books, or eBooks. Michael Hart, founder of Project Gutenberg, invented eBooks in 1971 and …
Was the Beginning Day of the Maya Month Numbered Zero or One?
Project Gutenberg · 2019
Project Gutenberg was the first provider of free electronic books, or eBooks. Michael Hart, founder of Project Gutenberg, invented eBooks in 1971 and …
The Symbolism of Freemasonry
Project Gutenberg · 2019
Project Gutenberg was the first provider of free electronic books, or eBooks. Michael Hart, founder of Project Gutenberg, invented eBooks in 1971 and …
Selected Writings of Zhao Yiheng on Formal Theory
Peking University Press · 2025
One volume in the Chinese Masters of Semiotics Library. Professor Zhao Yiheng has devoted himself for half a century to the study of formalism (semiot…