Traffic Monetization
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Monetizing Douyin Short Videos: Beginner Positioning + Content Creation + Brand Marketing + Traffic Generation and Monetization
Tsinghua University Press · 2019
This book is a practical guide written by seasoned self-media professional Yang Fei for Douyin short video operators. Organized into four sections—Get…
Wealth Creation
民主与建设出版社 · 2023
Wealth Creation is a book on individual business methodology by Li Yizhou, a Tsinghua University PhD and knowledge blogger, based on more than a decad…
Mobile Short Video Entrepreneurship: Content Positioning and Planning + Shooting and Editing + Account Operations + Livestream Sales
Peking University Press · 2025
This book consists of 4 parts and 12 chapters. Using a combination of theory and examples, it introduces short-video content positioning, script writi…
Profit Strategies and Practical Implementation for Million-Yuan Stores
· 2024
In today's internet era, business forms and landscapes are undergoing earth-shaking changes. With the rise of e-commerce, physical stores are facing a…
Xiaohongshu Operations: Hit Content + Practical Cases + Efficient Seeding + Traffic Generation and Monetization
· 2025
With the rise of the term “planting grass” (zhongcao), the lifestyle community Xiaohongshu has won growing affection among young people. It is also be…