Public Relations
Sort:
Public Relations Practice
East China Normal University Press · 1996
This book is a textbook on public relations practice edited by Qiu Weiguang and Luo Guozhen. First published in 1996 by East China Normal University P…
Difficult Conversations (10th Anniversary Edition, Global Bestseller)
Guangming Daily Press · 2014
Apologies, hesitant clients, difficult suppliers, sudden public relations crises, the awkwardness of asking someone for a favor... some conversations …
Dealing with an Angry Public
Beijing United Publishing Co., Ltd. · 2016
Dealing with an Angry Public is a work on crisis communication and public dispute mediation co-authored by the American scholars Lawrence Susskind and…
The Art of Perception: The Key to Successful Communication
Jiuzhou Press · 2016
The Art of Perception: The Key to Successful Communication (original title The Art of Perception: Memoirs of a Life in PR) is Robert Leaf's memoir of …
Professional and Beautiful: A Senior Ogilvy PR Executive's Wisdom for Work-Life Balance
Zhejiang University Press · 2012
Professional yet Personable: Workplace Balance Wisdom from a Senior PR Executive is a collection of workplace essays by veteran public relations profe…
Public Relations for Major Events
Peking University Press · 2010
Public Relations for Major Events is a case-based textbook in the "Public Relations Theory and Practice Series" from Peking University Press, compiled…
Reputation Wars: How to Seize the Initiative on Reputation in an Age of Lost Control
CITIC Press · 2018
Shakespeare said that the purest wealth in life is an unblemished reputation. In a social environment of deep information uncertainty, we depend on re…
Breaking Through in Officialdom: Learn Leadership Public Relations with Me
China Economic Publishing House · 2001
This is one volume in the "Learn to Be a Good Leader with Me" series, subtitled "Learn Leadership Public Relations with Me," planned by Zhou Zhenlin a…
American Education's Lessons for Us
Southwestern University of Finance and Economics Press · 2012
American Education's Lessons for Us is a professional development reader for teachers compiled by Tang Jinsong, part of the "New Teacher Classroom Ser…
Crisis PR: A Few Things You Must Know (Harvard Business Review Special Issue)
Zhejiang Publishing United Group Digital Media Co., Ltd. · 2016
Companies inevitably encounter crises in the course of doing business: a product defect is exposed, executive misconduct sparks public outrage, a hack…
Kindergarten Organization and Management
Xueyuan Publishing House · 2005
This book is a lightweight sprint tool for the self-study examination: only a little over one hundred pages, yet it covers the main test points of the…
Negotiation Skills for Managers
Beijing University of Technology Press · 2008
Negotiation Skills for Managers is a practical business-negotiation guide for managers, co-authored by Chang Hua and Fan Yu and published by Beijing U…
Public Relations Theory and Practice (Second Edition)
Peking University Press · 2025
Building on the first edition, the author has revised and expanded the book into four parts and twenty-three chapters. Its main contents include the d…
Traditional Wisdom of Crisis Management
Enterprise Management Publishing House · 2026
This book consists of ten lectures. The first compares Eastern and Western approaches to research and cultural thinking; the following nine illustrate…
Marketing Planning (2nd Edition)
Chongqing University Press · 2021
The book comprises 10 projects, covering an overview of marketing planning, marketing planning environment analysis, product planning, brand planning,…
21st Century Series of Textbooks for Foreign-Related Secretarial Majors in Regular Higher Education Institutions · Practical Public Relations Course
Jinan University Press · 2021
As one of the textbooks in the "21st Century Practical Public Relations Tutorial for International Secretarial Programs in Higher Education Institutio…
Public Opinion Response Guide: Methods, Cases, and Checklists for Quick Reference
China Industry and Commerce Associated Press · 2020
This book is divided into sections on what constitutes an "apology capability," wrong ways to apologize, crisis response methods, and recommendations …
Integrated Marketing Communication Studies: New Theories of IMC in the Mobile Internet Era
Shanghai Jiao Tong University Press · 2019
This book combines the marketing and communication characteristics of the Internet and converged media era. Building on integrated marketing communica…
Public Relations for Large-Scale Events
Peking University Press · 2025
This book takes main cases as its core and comments one by one on a large number of positive and negative cases of public relations for large-scale ev…
Social Organizational Behavior
Social Sciences Academic Press (SSAP) · 2019
This collection of essays examines grassroots organizing amid social transformation, using case studies to show how public relations among social memb…