Corporate Cases
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Winning Openly: A Book of Overt-Strategy Wisdom Without Scheming
· 2026
This is a book about winning through open strategy rather than calculation. It champions a "yangmou" wisdom—open, aboveboard, and grounded in underlyi…
Integrators of the Rise of China Chic
Enterprise Management Publishing House · 2026
This book explores the internal logic and operating patterns of the guochao (national trend) movement, offering a comprehensive analysis of the critic…
Operations Management
Jinan University Press · 2025
This book covers product and service design, strategic capacity and process analysis, facility and plant layout, job training, aggregate production pl…
The Path to Value Growth for Listed Companies
Shanghai People's Publishing House · 2024
Listed companies are the cornerstone of the capital market. The quality of Chinese listed companies largely determines the development quality of Chin…
The King of Sales per Square Foot
· 2024
How impressive is Trader Joe's? It offers no discounts, has no online business, and doesn't even have a membership system, yet it commands a legion of…
The Path of Policy Management and Transformation and Upgrading: Enterprise Policy Management and Lean, Automation, Informatization, Digitalization and Intelligentization
Publishing House of Electronics Industry · 2024
Taking enterprise policy management (hoshin kanri) as its starting point, this book explains the basic concepts of lean, automation, informatization, …
Innovation of a Great Nation: Shenzhen's Experience from Specialized, Refined, Distinctive and Innovative Enterprises to Hidden Champions
Shenzhen Publishing House · 2023
This book selects Shenzhen companies with distinct strengths in manufacturing for case analysis, retracing their paths to success. It is well known th…
Value Symbiosis: Carbon Neutrality in the Digital Age
Publishing House of Electronics Industry · 2023
Carbon peaking and carbon neutrality have become a global consensus and mission, and environmental protection and sustainable development have become …
The Zhongguancun Model: Driven by the Dual Engines of Technology and Capital
Peking University Press · 2025
Zhongguancun National Independent Innovation Demonstration Zone originated from the Zhongguancun Electronics Street in the early 1980s. It is China's …
Unified Action
China Textile & Apparel Press · 2023
This book vividly tells the remarkable story of how Ford Motor Company, a century-old enterprise, achieved rebirth and revival after falling into a de…
Typical Cases of Intelligent Manufacturing Digital Transformation in the Building Materials Industry
Publishing House of Electronics Industry · 2023
To advance the integrated development of China's building materials industry and the new generation of information technology across broader scope, gr…
The Four Key Principles of Great Enterprises
Zhejiang People's Publishing House · 2023
Conscious Capitalism: Liberating the Heroic Spirit of Business, by Whole Foods Market co-founder John Mackey, is a powerful call for a conscious appro…
The IP Forum: The Way That Can Be Spoken, the Art That Can Be Mastered
Shanghai Jiao Tong University Press · 2022
The promulgation and implementation of the new Patent Law in 2021 plays a guiding role in strengthening intellectual property protection and enhancing…
Shared Employees: Organization, Leadership and Change
· 2022
Starting from "change and human resource management," "the art of cadre leadership," "building incentive mechanisms," "building constraint mechanisms,…
Live Streaming Marketing and Case Analysis (MOOC Edition)
Posts & Telecom Press · 2022
This book uses seven chapters to introduce what livestream marketing is and deconstructs typical cases of livestream marketing across various industri…
Huawei Risk Management
Publishing House of Electronics Industry · 2022
Huawei began as an obscure switch reseller. Over more than three decades of twists and turns, it has become an industry leader. Facing a complex and u…
New Media Promotion (Micro-Course Edition)
Posts & Telecom Press · 2021
This book aims to enhance readers' understanding and skills in new media promotion. Drawing on the latest industry data and real corporate cases, it p…
English for the Chemical Industry
Jinan University Press · 2021
This book is one of the textbooks in the 21st Century Applied Undergraduate Education Industry English series. Set against the backdrop of the chemica…
Logistics and Supply Chain Management (3rd Edition)
Publishing House of Electronics Industry · 2021
Building on the existing fundamental theories of logistics and supply chain management, this book draws extensively on new knowledge, technologies, an…
Photoshop CS6 Core Application Case Tutorial (Full-Color MOOC Edition)
Posts & Telecom Press · 2021
This book provides a comprehensive and systematic introduction to the basic operating techniques and core functions of Photoshop CS6, covering first e…