For Entrepreneurs
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Weak Brands, Strong Brands: Knowledge and Practice of Growth in the Digital Age
Posts & Telecom Press · 2022
Weak Brands, Strong Brands: Knowledge and Action for Growth in the Digital Age begins with the definition of branding in the digital age and, from the…
Corporate Control Arrangements and Legal Risk Prevention
China Legal Publishing House · 2025
Using case analysis as its primary format, this book offers a detailed interpretation of corporate control arrangements and the related legal risk pre…
Vision: The Key to Making an Enterprise Bigger and Stronger
China Financial & Economic Publishing House · 2024
Starting from the dilemmas faced by small and medium-sized business owners, the author helps them solve the problems of business crises and even sudde…
How Huawei Cultivates People: Discovering Elite Soldiers, Promoting Capable Generals, and Sustaining Growth
Posts & Telecom Press · 2022
Talent development and growth is a major theme in human resources management and even in corporate management as a whole, yet many companies mistakenl…
High-Point Strategy: The Way for Enterprises to Grow Against the Trend
民主与建设出版社 · 2022
Execution is important, but execution is not everything; it is only a company's basic skill. On the premise of adequate execution, one must find the r…
Complete Victory Without Fighting: Sun Tzu's Art of War for Entrepreneurs
Beijing Yanshan Press · 2021
The "total victory" concept in The Art of War means defeating an opponent completely in one stroke, with three layers of meaning: total victory, prese…
30 Major Methods and 40 Minor Details of Chinese-Style Management
Economic Science Press · 2023
This book takes a distinctive approach, selecting the essence from ten sources and the key points from a vast and complex field, carefully organizing …
绝对成交：一页纸营销计划
China Economic Publishing House · 2023
Use the simplest, most practical method to create a marketing plan with trackable returns, measurable results, and customers who come to you. To grow …
Laozi's Way of Business: A Translation and Interpretation of Laozi Every Entrepreneur Must Read
Shanghai Classics Publishing House · 2020
The manuscript offers translations, annotations and "reflections" (chiefly interpreting and extending Laozi from the standpoint of today's "business W…
Brand Empowerment: Nine Major Logics for Creating Super Hit Products
Beijing United Publishing Co., Ltd. · 2024
In the internet era, a strong brand is the indispensable key to a company's long-term growth. Everyone knows branding matters, yet only a handful succ…
Safeguarding Your Wealth (Updated and Expanded Edition): 49 Legal Tips on Wealth Succession for Entrepreneurs from a Lawyer
China Legal Publishing House · 2018
Following the natural cycle of business formation, growth, and dissolution, this book is divided into the Creation, Growth, and Decline sections. The …
Reshaping Strategic Positioning
China Commercial Publishing House · 2020
A global perspective: where does the future lie? Reposition competitors who already occupy a place in people's minds! Find an empty slot near the cent…