Chinese Enterprises
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Disruption: Winning Through Imitation
CITIC Press · 2010
At a time when "innovate or die" has become an almost universal mantra, this book swims against the tide, vindicating the followers stigmatized as "sh…
Winning Through Top-Level Design: The Road to Transformation, Upgrading, and Rebuilding for Chinese Enterprises
Peking University Press · 2013
Winning Through Top-Level Design is a book on strategic transformation for Chinese enterprises, written by Gao Jianhua and drawing on his experience a…
Two Hours of Brand Literacy (3rd Edition): A Detailed Explanation of Wanglaoji's Road to Success
China Machine Press · 2011
Two Hours of Brand Literacy (3rd Edition) is a representative book on the practice of positioning theory in China, called by Trout himself "the Chines…
Thirty Years of Turmoil: Chinese Enterprises 1978–2008 (Tenth-Anniversary Collector's Edition, Two Volumes)
CITIC Press · 2017
Thirty Years of Turmoil is a history of Chinese enterprise by financial writer Wu Xiaobo, completed over roughly four years, recording the growth, str…
The Tumultuous Century (Volume One): Chinese Enterprises, 1870–1977
CITIC Press · 2009
This book is Wu Xiaobo's follow-up to Thirty Years of Turmoil, tracing the story further back in time. It is the first volume of his "Chinese Enterpri…
Cases (Vol. 5): The Plight of Chinese Companies' Overseas Mergers and Acquisitions
Zhejiang People's Publishing House · 2007
Cases is a series of business case readers edited by the financial writer Wu Xiaobo and planned by Blue Lion, positioned between academic business-sch…
Solving It: Marketing Is About Winning the Competition
China Machine Press · 2003
Solving It: Marketing Is About Winning the Competition is one of the representative works of Lu Changquan, a hands-on marketing expert. Published by C…
The Turbulent Thirty Years: Chinese Enterprises 1978–2008 (Volume II)
CITIC Press · 2008
Volume II of The Turbulent Thirty Years picks up where the first volume left off, focusing on the trajectory of Chinese enterprises over the sixteen y…
Knowledge Heroes 2.0
Chongqing Publishing House · 2002
Knowledge Heroes 2.0 is an upgraded follow-up by veteran IT journalist Liu Ren to his 1998 book Knowledge Heroes: 50 People Who Shaped Zhongguancun. P…
A Century of Upheaval: Chinese Enterprises 1870–1977 (Volume 2)
CITIC Press · 2009
A Century of Upheaval is Wu Xiaobo's follow-up to Thirty Years of Turbulence, tracing Chinese enterprise history and commercial change from 1870 to 19…
A Century of Upheaval: Chinese Enterprises 1870–1977 (Commemorative Edition, 2-Volume Set)
CITIC Press · 2014
A Century of Upheaval is Wu Xiaobo's upward-reaching history of Chinese enterprise following Thirty Years of Turbulence, forming with Two Thousand Yea…
Big Failures I & II (Revised Edition)
Zhejiang University Press · 2013
Big Failures I & II (Revised Edition) is the signature work of financial journalist Wu Xiaobo, two volumes in one: Volume I examines how ten companies…
Wu Xiaobo's Complete Economic History Collection (Seven-Volume Boxed Set)
CITIC Press · 2017
In this collection, financial writer Wu Xiaobo uses corporate history as his thread to trace more than two thousand years of Chinese commercial and in…
Marketing Guru Jack Trout in China: Positioning and Execution in Marketing Strategy
This book centers on the lectures and interviews given by Jack Trout, the American marketing strategist known as the "father of positioning," during h…
The Great Going Global: China's Manufacturing Expedition and Its Breakthroughs
CITIC Press · 2025
The Great Going Global: China's Manufacturing Expedition and Its Breakthroughs is a documentary and industry analysis of Chinese companies going globa…
Light Marketing: Winning Big in the Market on a Small Budget (3rd Edition)
China Machine Press · 2017
Light Marketing: Winning Big in the Market on a Small Budget is a marketing methodology book by Tang Wen aimed at small and medium-sized businesses an…
Two Thousand Years of Grandeur: Chinese Enterprise from the 7th Century BC to 1869
CITIC Press · 2012
Two Thousand Years of Grandeur is the third volume of Wu Xiaobo's "Chinese Enterprise History Trilogy" (Thirty Years of Turmoil, A Hundred Years of Up…
In Search of the Global 1
China Machine Press · 2025
In Search of the Global 1 is a set of "notes from going global" by Liu Run, founder of Runmi Consulting and business consultant, written on the basis …
The Danaher Way
Zhejiang Science and Technology Publishing House · 2025
The Danaher Way is the first Chinese-language book to systematically dissect the success formula of Danaher Corporation, the global giant in mergers a…
The Exaggerated Mission
Zhejiang People's Publishing House · 2004
The Exaggerated Mission is a collection of business commentary that Wu Xiaobo published after Big Failures; about ninety thousand characters and more …