MBA Textbook
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Kotler Marketing Cases
Huaxia Publishing House · 2000
This book is the Chinese translation of the case section of the marketing textbook Marketing by Philip Kotler and Gary Armstrong, drawn from the new m…
Cases in Managerial Communication
Tsinghua University Press · 2013
Cases in Managerial Communication is a case collection compiled by Du Muqun based on years of MBA classroom teaching at Sun Yat-sen University's Busin…
Competitive Strategy
Huaxia Publishing House · 2005
Competitive Strategy is the magnum opus of Harvard Business School professor Michael E. Porter. First published in English in 1980, it is regarded as …
Managing Human Assets
Huaxia Publishing House · 1998
Managing Human Assets was co-authored by the five core faculty members who pioneered the human resource management course at Harvard Business School a…
Managing Human Assets
Huaxia Publishing House · 1998
Managing Human Assets, written by the founding team behind Harvard Business School's human resource management course, is one volume in the Harvard Bu…
Advanced Managerial Finance: The Process of Creating Value (Original 4th Edition)
China Machine Press · 2017
This book is a corporate finance textbook for senior managers, especially those without a finance background. The original English edition was co-auth…
Kotler Marketing Cases
Huaxia Publishing House · 2000
This book is a collection of marketing cases co-authored by Philip Kotler, "the father of modern marketing," and Gary Armstrong, translated by Yu Liju…
Cases in Marketing by Kotler
Huaxia Publishing House · 2000
This book is a companion case collection to the classic marketing textbook co-authored by Philip Kotler, "the father of modern marketing," and Gary Ar…
Harvard Business Classics Translation Series
Huaxia Publishing House · 1997
The Harvard Business Classics Translation Series is a collection of Chinese translations of works on business management that Huaxia Publishing House …
Harvard Business School MBA Case Tutorial (Volume II)
ECONOMIC DAILY PRESS · 1997
This is Volume II of Harvard Business School MBA Case Tutorial, edited by Sheng Ding and published by Economic Daily Press. The complete work runs to …
Financial Management Cases (Third Edition)
Peking University Press · 2017
This is a casebook in the Peking University Press "21st Century Economics and Management Planning Textbook · Financial Management Series," edited by T…
Harvard Business Classics Translation Series
Huaxia Publishing House · 1997
The Harvard Business Classics Translation Series is a Chinese-language series on economics and management that Huaxia Publishing House began issuing i…
MBA in a Nutshell: Marketing + Business Strategy + Logical Thinking + Organizational Management + Management Accounting + Finance (6-Book Set)
Beijing Times Chinese Press · 2017
The six-volume MBA in a Nutshell set originates from the MBA curriculum of GLOBIS University in Japan. Compiled and adapted by GLOBIS professors and l…
The 30 Day MBA: The Essential Twelve Disciplines Taught at the World's Leading Business Schools
CITIC Press · 2017
This is the Chinese edition of The 30 Day MBA (fourth edition) by Colin Barrow, a British management writer who heads the Enterprise and Organisation …
Managing Human Assets
Huaxia Publishing House · 1998
Managing Human Assets, whose original English title is Managing Human Assets, was co-authored by the five core professors who first created the human …
Applied Business Statistical Analysis
Peking University Press · 2025
This textbook takes a problem-oriented approach and, drawing on real data from China, explains several models commonly used in business data analysis,…
Accounting (Third Edition)
Peking University Press · 2025
This book is an accounting textbook tailored for MBA students. This revision mainly reflects developments and changes in accounting standards and prac…
Financial Statement Analysis
Peking University Press · 2025
This book introduces the basic theory of financial statements and includes a wealth of cases, making it suitable for MBA students.
21st Century MBA Planning Textbook: Financing, Mergers and Acquisitions, and Corporate Control (3rd Edition)
Peking University Press · 2025
Financing, Mergers & Acquisitions, and Corporate Control (3rd Edition) is a comprehensive textbook on capital operations. It stays firmly at the inter…
Essentials of Strategic Management (21st-Century MBA Planning Textbook Series)
Peking University Press · 2025
This book is a concise and incisive course in strategic management. It can serve as a textbook for EMBA students and can also be used in undergraduate…