Rebirth: 2006

Rebirth: 2006 is an urban rebirth novel by Yu Qu Yu Xu, serialized on Qidian.com from October 2015. It runs to about 3.63 million characters and more than 1,500 chapters, and was completed in 2023. The protagonist, Lu Heng, was a car-sales elite in 2015 when a car accident sends him back to his high-school classroom on the eve of the 2006 college entrance exam: that year he is a senior at Cangshou No. 1 High School, his grades are unremarkable, and his relationships with his father and mother are at a tense juncture. In his previous life, his own dissipation and willfulness led to his father's early death and his mother's hair turning white overnight, while both romance and career came to nothing—a memory that becomes his heaviest motivation after rebirth. Lu Heng resolves to change his fate starting with the college entrance exam: he studies hard, repairs his relationship with his parents, and then puts his familiar sales skills to use, beginning with weekend part-time car sales and moving into a dealership as a sales consultant, accumulating his first capital deal by deal. Through small local ventures—a clothing wholesale business and an auto repair shop in his hometown—he also learns to read people and situations. As his capital and experience grow, he expands from selling cars alone to brand agencies, opening 4S dealerships, and founding a used-car platform, and rides the tide of the times into the internet and emerging industries, building his business empire step by step. The work is notable for having "no system and no superpowers": the protagonist wins through his prior-life industry experience and his judgment of the era's trends. The early car-sales plot is interwoven with extensive industry knowledge about buying cars, negotiating prices, distribution channels, and customer retention, and readers regard it as an urban rebirth novel with a strong professional bent. The romance line features a single female lead, Lin Su, the high-school class monitor. The overall tone is plain and gentle, telling the story of an ordinary person seizing opportunity, mending regrets, and making himself anew.