Winning cover

Winning

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Chapters
27
ISBN
9787508617824

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Summary

Winning, co-authored by former General Electric chairman and CEO Jack Welch and Suzy Welch, is a management book that distills the practical experience and insights Welch gathered over more than two decades at the helm of GE into a guide for people at every level of the workplace. The book is organized into five parts. The first covers the foundations of management and business, including mission and values, candor, the evaluation system, and employee voice and dignity. The second discusses how companies win, touching on leadership, hiring, managing employees, letting people go, change, and crisis management. The third focuses on competition, including strategy, budgeting, organic growth, mergers and acquisitions, and Six Sigma. The fourth turns to the individual, addressing how to find the right job, career advancement, dealing with a bad boss, and work-life balance. The fifth responds in Q&A format to a range of miscellaneous questions. The authors stress that the book is not written solely for CEOs: frontline workers, recent graduates, project managers, and senior executives alike can find ideas they can put to use. Written in plain language and drawing many of its examples from real management situations, the book reads more like a hands-on manual to consult and apply than an abstract work of theory.

Editor's review

韦尔奇的《赢》出版后长期占据管理类畅销榜,巴菲特和比尔·盖茨都曾公开推荐,其中巴菲特认为,读过这本书之后,人们几乎不再需要阅读其他商业管理著作。这本书最难得的地方在于,它既有“全球第一 CEO”级别的一手经验,又刻意避开了空泛的理论:谈使命时,作者会追问使命如何落地;谈考评时,作者会直接面对“强制区分”带来的争议;谈解雇、危机和并购时,作者也不回避其中的痛苦和风险。对中文读者来说,本书的另一个价值是结构清晰。五个部分从组织基础、公司经营、竞争策略一路延伸到个人职业,既可作为管理者逐章精读的案头书,也适合普通员工按需翻查。如果你厌倦了只讲概念的管理畅销书,希望读一本逻辑直白、可以直接拿来对照工作场景的作品,这本书值得放在手边反复翻看。

Who it's for

A good fit for

  • 企业管理者与团队负责人,需要系统梳理管理基本功
  • 处于职业上升期、关心晋升与职业选择的中青年职场人
  • 商学院学生及管理类课程学习者,需要一本实务型读物
  • 创业者与中小企业经营者,希望搭建组织与制度框架

Not a good fit for

  • 希望读到严谨学术理论或最新管理研究的读者
  • 偏好文学性叙事、对商业案例不太感兴趣的读者
  • 只关心某一具体行业操作细节的技术型从业者

Reading tips

  1. 先读前言与第一部分,理解韦尔奇对使命、坦诚、考评的基本立场,再进入后面章节。
  2. 可以把第二、三部分当作工具章:遇到招聘、变革、战略或预算问题时按章回看。
  3. 读到“强制区分”“解雇”“工作与生活平衡”等争议性观点时,结合自身所在组织实际做判断,不要照搬。
  4. 建议随手记录书中可以立刻落地的一两个做法,读完一月后再回看执行效果。

About the publisher

CITIC Press China · Founded in 1988

Founded in 1988 and affiliated with China CITIC Group, CITIC Press focuses on business and economics, social sciences, literature and children's books, with common categories covering social sciences, finance, literature, Eastern philosophy and literary appreciation. Its library holds 91 titles, including Yuval Noah Harari's Sapiens trilogy, Thomas Piketty's Capital in the Twenty-First Century, Wu Xiaobo's Thirty Years of Strife: Chinese Enterprises 1978–2008, Nelly Sachs's The Weight of Butterflies: Selected Poems of Nelly Sachs, as well as New Interpretations of the Analects and Chiang Hsun's lectures on Dream of the Red Chamber. Its authors and translators include Lin Junhong, Ba Shusong, Chen Li and Chang Fen-ling. Overall, the press introduces influential works in finance and social sciences while balancing classic translation and local appreciation in literature and Eastern philosophy, combining academic depth with accessible reading.

Contents

  1. Preface: "Every Day There's a New Problem"
  2. Part One: Foundations
  3. Chapter 1: Mission and Values—The Topic Everyone Talks About but Few Confront
  4. Chapter 2: Candor—The Lack of It Is the Most Despicable Secret in Business Life
  5. Chapter 3: Evaluation—Striving for Fairness and Effectiveness
  6. Chapter 4: Voice and Dignity—Focusing on Every Person in the Company
  7. Part Two: How a Company Can Win
  8. Chapter 5: Leadership—It's Not Just About You
  9. Chapter 6: Hiring—How Winners Are Made
  10. Chapter 7: People Management—You've Got Great Players; Now What?
  11. Chapter 8: "Breaking Up"—Firing People Is Not Easy
  12. Chapter 9: Change—Even Mountains Must Be Moved
  13. Chapter 10: Crisis Management—Never Sit and Wait to Die
  14. Part Three: How to Win the Competition
  15. Chapter 11: Strategy—The Secret Is All in the "Seasoning"
  16. Chapter 12: Budgeting—Don't Let the Budget Process Become Inefficient
  17. Chapter 13: Organic Growth—Starting New Things Is the Most Effective Way for a Company to Grow
  18. Chapter 14: Mergers and Acquisitions—Beware Deal Fever and Other Deadly Traps
  19. Chapter 15: Six Sigma—It's Not as Complex or Frightening as You Think
  20. Part Four: How to Win in Your Personal Career
  21. Chapter 16: The Right Job—Find a Good Job, and the Rest of Your Life Is No Longer Labor
  22. Chapter 17: Promotion—Sorry, There's No Shortcut
  23. Chapter 18: The Bad Boss—What Do You Do When You Work for One?
  24. Chapter 19: Work-Life Balance—Do as I Say, Not as I Do
  25. Part Five: Other Questions About Winning
  26. Chapter 20: Questions Everywhere—A Miscellany of Other Questions
  27. Acknowledgments

FAQ

《赢》这本书主要讲什么?
书中围绕“如何在商业中赢”展开,从使命感、坦诚、考评等管理基础讲起,涉及领导力、招聘、解雇、变革、危机管理、战略、预算、并购、六西格玛,以及个人求职、晋升和工作生活平衡等主题。
没做过管理的人适合读吗?
适合。作者在书中明确表示,这本书并非专为 CEO 而写,普通员工、应届毕业生和项目经理同样可以从中读到关于求职、晋升和与上司相处的内容。
这本书有哪些中文版本?
中文版由中信出版社出版,常见版本包括 2010 年前后的平装本(ISBN 9787508617824),以及 2013 年的纪念版(ISBN 9787508639529)和 2017 年的尊享版,均由余江等译者翻译。
书中的目录是否完全一致?
不同版本在部分章节标题用词上略有差异,例如“人员管理”“员工管理”,以及“企业并购”“企业的兼并收购”,但整体结构都是五部分加二十章的框架。

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