Desperate Negotiation 2
Tags
Summary
Editor's review
Who it's for
A good fit for
- Office workers who need to communicate and coordinate repeatedly with colleagues and managers
- Readers who often disagree with a partner over household division of labor, childcare arrangements, and similar issues
- People who want to improve their ability to assess situations and adjust strategy in difficult negotiations
- Those who want to prepare in advance for sensitive conversations such as raises and promotions
Not a good fit for
- Readers expecting standard scripts or copy-and-use techniques
- Professional researchers seeking a systematic textbook of negotiation theory
- Readers hoping one book will resolve all communication conflicts
Reading tips
- First choose a difficult negotiation you currently face and read the relevant chapters with that question in mind.
- After each chapter, write down the other side's demands, your own leverage, and room for concession to form a preparation checklist.
- After the negotiation, revisit the relevant chapters and review misjudgments and effective moves against what actually happened.
- Read with a colleague or partner and use the book's analytical framework to discuss differences in each side's position.
Contents
- 版权信息
- 序言
- 引言 成为谈判的赢家
- 第一章 错误一 以为双赢才是目标
- 什么是双赢
- 将正确与错误抛诸脑后
- 分析你的谈判伙伴
- 为什么绝地谈判中没有双赢
- 长期合作伙伴关系
- 第二章 错误二 做好谈判内容的准备最重要
- 信息过剩——公开账本
- 向纯粹的理性谈判告别
- 谈判的三大要素
- 第三章 错误三 决策者介入谈判过程
- 决策者的角色
- 决策者的策略
- 第四章 错误四 被压力牵着鼻子走
- 谈判中的压力影响
- 准备阶段
- 情感阶段
- 认知阶段
- 决策阶段
- 执行阶段
- 第五章 错误五 高估/低估自己的实力
- 备选方案
- 知识
- 时间
- 团队
- 实力和压力的评估
- 第六章 错误六 谈判全凭直觉
- 谈判需要正确的策略
- 25个重要的谈判战术
- 第七章 错误七 必须竭尽所能地避免谈判陷入僵局
- 单点接触
- 谈判的节奏
- 对内、对外封锁信息
- 联系线人
- 公关支持
- 制定策略,综合谈判
- 公开或隐蔽地提出需求
- 把谈判引向僵持阶段
- 中止谈判
- 重启谈判,达成协议
- 参考书目
FAQ
What is the relationship between this book and the first volume, Grounded Negotiation?
Can readers with no negotiation background understand this book?
Are the book's methods suitable for discussing a raise at work?
Can it be applied immediately to family conflicts?
Comments
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About the author
Matthias Schranner is an author writing on the subject of negotiation. Publicly available information about him is limited, and his nationality, dates of birth and death, and educational background are not clearly recorded. Judging from the four works listed in the catalog, his writing focuses on negotiation, including Deadlock Negotiation and its sequel Deadlock Negotiation 2, as well as the three-volume Negotiation Victory series and a two-volume set of his negotiation techniques. These works are often classified under self-improvement and management, and they center on negotiation tactics, communication methods, and psychological maneuvering in real-world situations. The style is practical and instructional, emphasizing how to find a breakthrough under pressure and in disadvantaged positions. Published as series and boxed sets, the books suggest sustained reader interest and are suitable for general readers who wish to improve their negotiation and communication skills.
Huang Jing (born 1964) is a professor and doctoral supervisor in the Department of Marketing and Tourism Management at Wuhan University's School of Economics and Management, and holds a PhD in management. Her research focuses on brand management, consumer behavior, and corporate culture; she has led several projects funded by the National Natural Science Foundation of China and has served as chief editor of textbooks including Brand Management, Brand Marketing, and New Product Management. Her published works span management, medicine, classical poetry, examinations, and education. Seven of her titles are included in the collection, among them the Negotiating in Hell series, Poetry and the Fragrance of Medicinal Herbs, Philosophical Thinking in Traditional Chinese Medicine Through Idioms, and A Collection of Combined Feihualing Poetry, as well as volumes on computer applications and on ideological and political teaching reform in music conservatories, reflecting an interdisciplinary range. Public information about her life and writing career is limited; this profile is based on the collection's records.