The Manager's Way

Name: The Manager's Way
ISBN: 9787516421291

张晓成Jul 2022

2.9

Word count: 249K words
Chapters: 60
ISBN: 9787516421291

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Summary

Drawing on nearly 40 years of hands-on corporate experience and rigorous reflection, the author has systematically organized and comprehensively summarized his practical insights, distilling from them a set of essential management principles into this book.

The book's main strengths are, first, comprehensiveness—its coverage spans corporate culture, strategic management, organizational structure, administrative management, human resources management, financial management (including financing, investment management, and budgeting), marketing, product R&D (including technology and quality management), production operations, informatization, and other areas, so that managers can both grasp each branch of enterprise management and understand its overall logic. Second, theoretical grounding—it presents theories and methods including the "2×2 management theory system," the "3W1H" analytical method, and the "commonality and difference determination principle" for organizational design, all in accessible language. Third, practicality—it offers a rich variety of methods and approaches that are useful and easy to apply, suitable for managers to consult regularly when analyzing and solving all kinds of real management problems: how to choose a sound decision-making process, prevent the risk of employee turnover, control unreasonable growth in accounts receivable and inventory, address the "kickback" problem in sales, draft an overall plan for an informatization system, and more.

This book is intended for managers, especially enterprise managers, as well as readers who aspire to become enterprise managers in the future, helping them build an efficient, high-quality enterprise.

Editor's review

This is a management book grown from long-term corporate practice. The author systematically distills nearly forty years of experience and rational reflection in enterprise work, covering everything from corporate culture, strategy and organizational structure to human resources, finance, marketing, R&D, production and informatization, helping managers build a holistic perspective. Its value lies in stringing scattered management functions into an integrated thread, while proposing some accessible analytical frameworks and decision principles, and offering actionable methods—for example, how to design decision procedures, guard against employee turnover risk, control growth in receivables and inventory, handle sales rebates, and draft informatization plans. You need not read it cover to cover; you can jump to chapters matching current problems and then return to the overall framework to locate them. Note that the book emphasizes practical summary and distilled experience rather than theoretical deduction or academic citation; readers seeking cutting-edge management research or extensive empirical data should adjust their expectations accordingly.

Who it's for

A good fit for

Mid- to senior-level corporate managers overseeing multiple functional areas
New managers seeking to build an overall management framework
Students aspiring to become business managers who want early exposure to practice
Small and medium-sized business owners looking up approaches to specific management problems

Not a good fit for

Scholars focused on management research who expect cutting-edge theory and empirical data
General readers looking only for light, story-driven management books
Readers without management responsibilities who are interested only in workplace communication

Reading tips

Start with the table of contents to map the functional areas, then read in depth the chapters on your most pressing problems.
As you read each chapter, note your company's current state and gaps to build an improvement checklist.
Copy the analytical methods and decision principles into cards and review them before meetings.
After finishing each section, discuss implementation challenges with colleagues so the ideas don't stay on paper.

版权信息
作者简介
自序
第1章理论与方法
1.1 主要内容
1.2 常见问题诊断
1.3 改进的方法措施
1.4 参考资料：值得推荐的一份管理类经典著述的清单
第2章企业文化
2.1 主要内容
2.2 常见问题诊断
2.3 改进的方法措施
2.4 参考资料：《华为基本法》第一章公司的宗旨
第3章战略管理
3.1 主要内容
3.2 常见问题诊断
3.3 改进的方法措施
3.4 参考资料：某企业战略报告（2017—2026年）（简版）
第4章组织架构
4.1 主要内容
4.2 常见问题诊断
4.3 改进的方法措施
4.4 参考资料：某企业组织架构方案
第5章行政管理
5.1 主要内容
5.2 常见问题诊断
5.3 改进的方法措施
5.4 参考资料
第6章人力资源管理
6.1 主要内容
6.2 常见问题诊断
6.3 改进的方法措施
6.4 参考资料
第7章财务管理
7.1 主要内容
7.2 常见问题诊断
7.3 改进的方法措施
7.4 参考资料
第8章市场营销
8.1 主要内容
8.2 常见问题诊断
8.3 改进的方法措施
8.4 参考资料
第9章产品研发
9.1 主要内容
9.2 常见问题诊断
9.3 改进的方法措施
9.4 参考资料
第10章生产运营
10.1 主要内容
10.2 常见问题诊断
10.3 改进的方法措施
10.4 参考资料
第11章信息化
11.1 主要内容
11.2 常见问题诊断
11.3 改进的方法措施
11.4 参考资料：某企业信息化系统总体规划（简版）
后记
内容简介

FAQ

Will readers with no management experience find this book difficult?

Not too difficult, but they will get less out of it. The language is accessible and the content is organized by functional area, so readers with no experience can use it to understand the overall landscape of corporate management. However, many methods come from practical situations, and without real management experience the depth of understanding is limited. It is best read alongside specific problems from an internship or job.

Is this book suitable for reading from cover to cover?

You can read it straight through, but consulting it as needed is more recommended. The book covers a wide range of topics, and reading it through helps build an overall framework. If time is limited, start with the table of contents and the overview chapters, then jump to the relevant sections on decision-making processes, human resources, financial control, marketing, and other specific issues, and return to the framework afterward.

Can the methods in the book be applied directly to one's own company?

The book offers methods and analytical frameworks distilled from experience that are valuable for reference, but results will vary with company size, industry, and stage of development. Understand the conditions under which each method applies, then adapt it to your company's actual situation and, if necessary, pilot it on a small scale rather than copying it mechanically.

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About the author

张晓成 Author

Zhang Xiaocheng is a Chinese book author about whom little public information is available. Only one work by this author is known, namely The Way of the Manager. Judging from its title and its usual classification, the book belongs to the field of management and addresses managers as well as readers who wish to learn about management practice, discussing the principles and methods of managerial work. Because of the limited material, the author's nationality, dates of birth and death, educational background, professional career, and other writings cannot be confirmed. On the available evidence, the writing concentrates on management, a highly practical field; its title states the subject directly, and the text is likely intended to serve real management situations rather than to elaborate abstract theory. For readers interested in Chinese management books, The Way of the Manager offers an entry point into this author's thinking on management, while a fuller picture of the author awaits further public information.