Management by Objectives

Name: Management by Objectives
ISBN: 9787554612606

陈伟Guwuxuan Publishing House · ChinaApr 2019

3.2

Word count: 72K words
Chapters: 53
ISBN: 9787554612606

Report an error Find this book

Summary

Management by Objectives is a modern management method that is goal-oriented, people-centered, and results-based, enabling organizations and individuals to achieve superior performance. Born in American management circles after World War II, it has developed over the years into a global corporate management tool. Taking the operating process of Management by Objectives as its framework, this book discusses the fundamentals of MBO, the keys to setting goals, the essentials of breaking down objectives and tasks, how to overcome factors that hinder objectives, and how to use MBO to optimize daily management, performance appraisal management, and evaluation of goal outcomes. It enables readers to master the operational techniques of Management by Objectives quite comprehensively.

Editor's review

Management by Objectives is not a groundbreaking work of new concepts but a solid, systematic localization and interpretation of the classic management method "management by objectives." Drawing on his practical experience in corporate management consulting, the author Chen Wei combines Drucker's MBO philosophy with common management situations in Chinese enterprises, offering a more operational framework and cases. The book's value lies in its role as a "bridge": it avoids the obscurity of purely theoretical works and steers clear of the hype of some bestselling management books, focusing on explaining the core loop of "goal setting—breakdown—tracking—evaluation" thoroughly. The chapters on how to set effective goals under the SMART principle, how to handle cross-departmental goal alignment, and how to reasonably link organizational goals with individual performance are especially practical. For readers encountering MBO systematically for the first time, the book is clearly structured and progressive; for managers with experience, its localized cases and reflective questions can also offer new inspiration. Overall, this is a pragmatic, steady practical guide whose strength lies not in subversion but in helping readers truly implement a classic and effective management technique.

Who it's for

A good fit for

Junior and mid-level managers hoping to systematically build a team goal management system
Members of corporate HR or operations departments responsible for designing or optimizing performance appraisal processes
Entrepreneurs or small-team leaders who need clear goals to drive team growth
Professionals interested in personal efficiency who want to apply MBO methods to their own planning

Not a good fit for

Researchers seeking cutting-edge, disruptive management philosophy or innovative theory
Senior managers expecting a large number of cutting-edge corporate cases or complex strategic analysis

Reading tips

It is recommended to read the first two chapters first to understand the basic logic and core value of MBO, then selectively read the later practical chapters according to your own work pain points
While reading, try applying the book's tools and templates (such as goal-setting and tracking forms) directly to a current real work project, practicing as you read
For team managers, it is suggested to organize core members to read key chapters together and hold a dedicated discussion on "how to apply this in our team" to reach consensus

About the publisher

Guwuxuan Publishing House China · Founded in 1989

Based in Suzhou, Guwuxuan Publishing House publishes in fields including Eastern philosophy, literary appreciation and foreign literature, as well as essays and philosophical readers. Judging from its catalog, the press carries Chinese classics such as A New Account of the Tales of the World, Reminiscences of Tao'an, Instructions for Practical Living and Discourses on Salt and Iron, while also offering Chinese translations of foreign literature including The Myth of Sisyphus, Rashomon, The Temple of the Golden Pavilion and Tagore's poetry collections. Its authors and translators include Liu Yiqing, Zhang Dai, Wang Shouren, Albert Camus, Ryunosuke Akutagawa, Yukio Mishima, Li Yumin and Chen Dewen. The press is characterized by giving equal weight to Chinese and foreign classics, combining the organization of traditional texts with the introduction of foreign literature. As public information is limited, this profile is based only on the books in our catalog.

版权信息
前言目标管理，不只是树个靶
第一章初识目标管理法，这些知识要记牢
目标管理法的前世今生
为什么企业需要目标管理法
推动目标管理所需的基础条件
用目标管理卡把目标责任落实到具体的人
目标管理法应用失败的常见原因
第二章明确发展目标，把公司各项目标纳入完整的体系中
制定目标的基本步骤
不可衡量的目标毫无意义
目标无法完成，可能是因为缺乏可行性
没设定期限的目标形同虚设
量化公司的各项任务，明确目标的轻重缓急
第三章制订目标管理规划，从分解各部门任务开始
分解企业经营目标，提高整体运营效率
分解企业生产目标，实现科学生产
分解企业销售目标，增加销量和利润
分解企业采购目标，合理控制库存
分解产品研发目标，形成核心竞争力
分解市场营销目标，扩大市场份额
第四章克服阻碍因素，确保目标进展顺利
徒有目标规划，缺乏合适的人才
资金短缺让企业力不从心
市场竞争激烈，营销进展受阻
内部管理体系混乱不堪
企业文化建设落后，团队成员缺乏凝聚力
第五章跟踪执行过程，优化日常管理和资源配置
怎样优化销售环节的日常管理
怎样优化生产环节的日常管理
怎样优化采购环节的日常管理
怎样优化财务环节的日常管理
怎样优化人力资源环节的日常管理
第六章绩效考核制度不合理，目标管理必定虎头蛇尾
发挥绩效考核的导向作用
常用的考核方法
明确不同部门的绩效考核重点
实施绩效考核的基本流程
绩效管理的九个常见误区
第七章评估目标落实效果，奖惩以公平为本
设置各部门的及格线与优秀标准
公平、公正地评价每个团队成员的表现
达不到底线目标的团队，人人有责
按实际贡献大小奖励，不亏待任何奋斗者
做好阶段性总结，找出改进重点
第八章 OKR工作法，风靡全球的目标管理利器
OKR工作法：目标+关键结果
实施OKR的基本流程
OKR工作法的执行难点
五个不可忽视的关键事项
利用任务看板把团队目标变得可视化
附录
后记

FAQ

What is the difference between this book and the discussion of management by objectives in Drucker's The Practice of Management?

This book can be seen as a "practice manual" for Drucker's ideas. Drucker pioneered the concept and philosophical foundations of management by objectives in The Practice of Management, while this book focuses on specific operational steps, tool forms, and the difficulties and solutions of application in the Chinese corporate environment—making it more practical.

Are the methods in the book applicable to nonprofit organizations or personal goal management?

The core principles apply perfectly. The essence of MBO is focus on priorities, self-control, and results orientation, ideas applicable to any field that needs to achieve specific results. Although some cases in the book come from businesses, readers can fully transfer the logic to project advancement, personal annual plans, and other scenarios.

How difficult is this book? Does it require a management background?

The book's writing style is plain and its cases accessible; no deep management background is needed to understand it. It is more a guide to working methods, suitable for all readers who want to complete work and achieve goals in a more organized and efficient way.

Comments

Find this book

This site is an index: you start “Search all sources” in your browser, and the entries it lists all point to third-party sites; please judge their availability yourself.

About the author

陈伟 Author

Information about Chen Wei available to the public is limited. His writing and editorial work mainly falls into popular health, medical nutrition, and traditional culture selections, with 54 titles held in the collection. Among his representative works, he contributed to the Chinese Chronic Disease Nutrition and Dietary Guidance series, offering practical nutrition and dietary advice for people with diabetes, cancer, obesity, hyperlipidemia, and kidney disease, reflecting a clear commitment to public health education. His works also include Love This World and Selected Quatrains of Jao Tsung-I, showing his interest in humanities reading and classical poetry annotation. His titles are commonly classified under health, biography, Eastern philosophy, and medicine. Overall, his writing leans toward knowledge popularization and textual organization, with a practical style that emphasizes readability and usefulness for general readers.