Goal Engine
Tags
Summary
Editor's review
The "goal engine" model cleverly integrates psychology, management, and systems theory into a complete loop from goal setting, breakdown, and tracking to feedback and adjustment. Its brilliance lies in confronting the "human weaknesses" and "system losses" in goal execution and offering concrete responses. For example, the discussion of "goal visualization" and "motivational fuel" targets the common problem of willpower depletion with methods both scientific and actionable.
For managers, the book offers a communication framework and process tools for turning strategic intent into team consensus and aligned action. For individuals pursuing growth, it is like a calm coach that helps clarify scattered wishes and upgrade a vague "I want" into a clear "I do." The style is solid and restrained, with cases mostly from real corporate practice, avoiding empty preaching. Some readers may find the methodology somewhat "industrial," but that structural rigor is precisely what gives the book its distinctive depth and practical power.
Who it's for
A good fit for
- Growth-minded readers seeking to turn annual plans or life visions into a sustainable action system
- Team managers and project leaders who need a methodology to align team goals and sustain motivation
- HR or training heads looking for coaching-style tools to empower employee self-management
- Readers interested in systems thinking and behavioral design who want to understand the mechanisms behind goals
Not a good fit for
- Readers expecting dramatic life stories or literary narrative
- Those seeking instant feel-good comfort or simple success slogans
Reading tips
- Read the whole book first to understand the overall goal-engine model, then study in depth the part most challenging to you (such as goal breakdown or motivation maintenance) and put it into practice
- Keep a notebook handy and apply tools such as the goal dashboard and resistance analysis table to one concrete goal you are working on
- Read alongside classics such as The 7 Habits of Highly Effective People and Principles to consider where the goal engine fits in a personal management system
About the publisher
China Industry and Commerce Associated Press is a publisher whose main directions include economic management, social sciences and humanities, lifestyle and inspiration, and education and training, with about 680 titles in the library. Representative books include Cornelius Ryan's World War II Epic Trilogy, Rockefeller's 38 Letters from Rockefeller to His Son, Stefan Zweig's Three Masters, Edwin Lefèvre's Reminiscences of a Stock Operator, and Dale Carnegie's The Art of Communication and Wisdom of Dealing with People (new edition). Common categories cover world history, inspirational growth, general biography, personal finance, applied psychology, and management, while its author resources include translators and authors such as Huang Wenfan, Zhang Zhanlei, and Li Liang. Its publishing profile combines classic imports with popular reading, spanning historical documentary, personal growth, and business practice. Public information is limited, and the above is summarized mainly from the books in the library.
Contents
- 版权信息
- 推荐序 目标使我们伟大
- 自序
- 认知篇
- 目标是“未来成果的预先呈现”
- 目标要从模糊到具象
- 有了目标，管理就成功了一半
- 指标越多，管理成本越高
- “KPI+制度”双线目标制定
- 理解目标增长率背后的本质
- 制定目标要量率结合
- 目标源自定位
- 目标制定本质是寻找新增长点
- 左手SMART，右手PASSION
- 制定篇
- CEO目标如何制定
- 副总如何定目标
- 销售如何定目标
- 生产如何定目标
- 采购如何定目标
- 品管如何定目标
- 人力资源如何定目标
- 行政如何定目标
- 满意度目标如何制定
- 目标制定之KPI与OKR
- 行业下滑时如何定目标
- 点线面体找增长点
- 分解篇
- 千斤重担人人挑
- 纵向到底，横向到边
- 在分解中打通目标关联
- 在分解中落实责权利
- 把目标刻进骨子里
- 目标验证60秒法则
- 寻找“拦路虎”
- 一招制胜
- 目标分解核心是一司一策
- 达成目标过程中，各级主官带头最重要
- 落地篇
- 成功方程式
- 提升支撑目标的组织能力
- 目标作战计划
- 目标兵棋推演
- 在实现目标过程中积累能量
- 目标行动复盘
- 打好目标激励组合拳
- 认可让员工充满力量
- 正确看待目标达成率
- 永远要充满奋斗精神
- 致谢
FAQ
How is this book different from ordinary OKR (Objectives and Key Results) books?
Are the methods suitable for personal life goals such as fitness or learning?
What is the theoretical basis of the book? Has it been validated?
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About the author
Jiang Zhubing is a Chinese author whose writing focuses mainly on management. Publicly available personal information about him is limited, and details such as his nationality, dates of birth and death, and educational background cannot be confirmed. Judging from the works held in the library, he has published two books, The Power of Performance and Target Engine, both classified under management, which indicates that his writing centers on corporate management topics such as organizational performance and goal management. Books of this kind are usually aimed at business managers and workplace readers, and tend to translate management concepts into actionable methods in a pragmatic, clear style, helping readers understand how to improve performance and put goals into practice. Although little is disclosed about the author's own career, these two works suggest that his interest lies in how management tools can improve the efficiency of organizational operations. For readers who wish to learn about performance management and goal management practices, Jiang Zhubing's books offer a useful point of entry, and his future writing is worth following.
