Cloth and Garment World

Cloth and Garment World is an urban business and industry novel by Qidian author "A Chu Is My Brother," roughly 1.77 million characters long and completed. The story begins with an accident: Chen Chu, the owner of a small garment factory, is reborn and returns to 2004. That year, ZARA had not yet gained real traction in the Chinese market, Uniqlo had retreated from China for the first time, and Li-Ning was more of a casual brand than a professional sports brand; the garment industry was full of contenders, and no one knew who would ultimately prevail. Fresh out of school, Chen Chu leaves his hometown for Yangcheng, the garment capital of South China, and becomes an ordinary clothing designer in a garment factory. In his previous life he was only a small manufacturer in the industry, able to do no more than watch the feast from the sidelines; in this life, armed with ten years of reborn memory and foreknowledge of future trends, he is determined to force his way into the competition among giants and claim his place. Starting with only a few thousand yuan, he first sells jeans from a street stall, then moves into wholesale markets and department-store counters; from renting warehouses and taking on OEM orders, he builds step by step a garment factory with over a thousand workers, then establishes his own brand and pushes toward the high end, with foreign trade and capital operations during the internet boom along the way. The book offers fairly detailed depictions of fabrics, pattern-making, design, production, wholesale, franchising, and retail, making it a rare business novel set in the garment industry.