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Summary
Editor's review
Who it's for
A good fit for
- Office workers who deeply understand competitive pressure and personal growth in the workplace
- Readers interested in literary works on contemporary social realism
- Young people looking for direction in life who wish to draw inspiration from others' stories
- Readers who enjoy observing and reflecting on society and human nature through fiction
Not a good fit for
- Readers who prefer entirely fictional, fantasy, or historical genres
- Readers seeking light entertainment or purely recreational reading
Reading tips
- Read in relatively uninterrupted stretches to better follow the protagonist's emotional journey.
- Reflect on your own career or life experience while reading; you may gain additional insights.
- Do not rush the plot; the portrayals of characters' psychology and the atmosphere are worth savoring.
About the publisher
Tianjin People's Publishing House publishes across such fields as classic works, foreign literature, architecture, social culture and social sciences, with 749 relevant titles in the collection. In the areas of classics and scholarship, works such as Wang Guowei's Renjian Cihua and Fei Xiaotong's From the Soil and Fertility and Reproduction reflect a sustained attention to social culture and classic texts of thought. Architectural books are represented by Liang Sicheng's Annotated Yingzao Fashi and A History of Chinese Architecture, showing an emphasis on architectural heritage and building traditions. In foreign literature, translations of Sholokhov's And Quiet Flows the Don and Tolstoy's War and Peace and The Death of Ivan Ilyich, through the work of translators such as Li Gang and Yu Dawei, form a substantial series of translated works. Overall, the press combines classic texts, scholarly works and fine translations, with a publishing character oriented toward humanistic depth and the dissemination of knowledge.
Contents
- 版权信息
- 前言
- 第一章 销售，从自我销售开始
- 没有准备，就准备失败吧！
- 你的仪表，价值千万
- 适宜的穿着，是体面的关键
- 卫生习惯，可能为销售埋下隐患
- 言语措辞与业绩息息相关
- 一举一动都不能大意疏忽
- 不苟言笑，订单跑掉
- 一张小名片，足以毁业绩
- 第二章 开发客户，在有鱼的地方钓鱼
- 不要与你的客户擦肩而过
- 随时准备着抓鱼的网
- 建立一个详尽的客户名单
- 正确选择你的销售对象
- 与每一位客户都要搞好关系
- 要善于“利用”老客户
- 借助第三方不断扩展客户圈
- 第三章 约见与拜访不容有失
- 电话约见的细节与技巧
- 秘书的能量不可忽视
- 约见客户要比约会更周到
- 约见客户不容出错的三个要点
- 不重视时间，就是不重视订单
- 设计和运用正确的技巧接近客户
- 了解和掌握各种不同的再访技巧
- 第四章 最重要的是客户的感受
- 具有亲和力，客户才喜欢你
- 客户的名字是个重要符号
- 情感是达成交易的重要作用点
- 所有的问题都能用关心来解决
- 让客户觉得你是真诚地为他着想
- 怎样才算是为客户着想
- 只需倾听，就能攻心
- 读懂客户微反应，做出我们的反应
- 让客户觉得你很专业、很权威
- 第五章 说好开场白，然后才有然后
- 登门销售中的吸引法则
- 轻而易举融化客户的冷脸
- 精心说好你的第一句话
- 千万别忘了赞美客户
- 赞美客户也要掌握分寸
- 对不同客户，要有不同策略
- 第六章 话术：有逻辑地说服客户
- 销售电话，你不一定会打
- 想办法把客户的兴趣勾出来
- 直戳客户心中的“樱花树”
- 能让客户说“是”，事情就好办了
- 抓住购买信号，乘胜追击
- 别让煮熟的鸭子再飞走了
- 在谈判中攻破客户最后防线
- 第七章 忌讳：规避销售中不可饶恕的错误
- 永远不要拿自己的信誉开玩笑
- 没有好脾气，就没有好业绩
- 小心！别让情绪擦枪走火
- 千万不要试图挑战客户
- 这么说话，订单就没了
- 不要在客户面前与对手冲突
- 客户的问题，我们不要背负
- 第八章 服务细节里的“人性化”
- 不要对任何一个客户“另眼相待”
- 当客户不满时，我们这样做
- 客户抱怨千百遍，我待客户如初恋
- 礼貌辞别，去时要比来时美
- 做不成买卖，风度仍要在
- 订单抢到手，切不可过河拆桥
- 美丽售后，给客户离不开你的理由
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About the author
Li Li, about whom limited public information is available, has written and edited works across classical literature, history, military affairs, psychology, and biography, with twenty-four titles held in the collection. In classical literature, she contributed to popular editions such as the fully annotated and translated Ci Pin and Selected Readings in Classical Chinese Literature, emphasizing close reading and accurate, accessible annotation. Her history and military titles, including The Mysteries of World War II and Julian the Emperor and the Revival of the Roman Empire, are aimed at general readers and are notable for their narrative approach, balancing historical fact with readability. Her psychology and self-help books, such as Return Your Heart to Serenity: Say Goodbye to Work Stress and What's Wrong, My Child?, address workplace stress and children's emotional management in a practical, everyday style. Other titles, including the biography of Sanmao and a parent-child travel guide, reflect her interest in biographical writing and family travel. Overall, her works span both academic popularization and practical living, written in a plain, natural style for ordinary readers.
