Move the Entire Audience cover

Move the Entire Audience

Rating 3.2
Word count
103K words
Chapters
76
ISBN
9787551167918

Tags

Summary

The secret weapon of TED Top 100 speakers who have influenced millions—the communication code hidden in the "force multipliers" of Steve Jobs and Barack Obama. Want to make yourself and your talents more noticed? Want to boost your influence dramatically?

Master the 7 weapons in this book, and you can win over any audience, stand out, and even change the course of your life!

This is a practical public speaking handbook. By analyzing 100 of the most-watched TED talks, along with his own observations and examples, the author distills the 7 key secrets that outstanding speakers need to master—from how to open and how to use stories and closing techniques in the middle, to the visual presentation of slides and body language, to handling audience Q&A and keeping nerves steady. It covers it all. Not only does it teach readers how to win over an audience, inspire teams, and spark insight through powerful speeches, and to enhance their influence through compelling talks, it also helps readers truly play their part in their professional field.

Editor's review

"Making the Whole Room Yours" is not a traditional public-speaking how-to; it reads more like a seasoned communicator's mental map and field-tested playbook. Drawing on extensive media and business-communication experience, author Gao Jieli builds a system of expression centered on "influence." Its core value lies in moving beyond eloquence and stage presence to explore the psychological mechanisms, logical structure, and emotional resonance behind effective expression. The discussions of "cognitive interfaces" and "emotional resonance" are especially incisive, revealing why some messages lodge in people's minds while others vanish like smoke. For readers seeking to improve public expression, business negotiation, or everyday persuasion, the book offers a systematic framework from inner preparation to live delivery. Its argument is restrained and pragmatic, with cases drawn mostly from real business settings; it avoids inflated success-manual narratives and emphasizes transferable methodology. Readers are advised to reflect and rehearse in light of their own situations so as to turn the book's ideas into real communication capability.

Who it's for

A good fit for

  • Professionals and managers who frequently give public speeches or presentations
  • Professionals seeking to strengthen persuasion in business negotiations and client communication
  • Learners interested in the practical application of psychology and communication studies
  • Content creators, trainers, and others whose output depends on influence

Not a good fit for

  • Readers looking for quick-fix speech "scripts" or technique checklists
  • Academic readers interested only in pure theoretical linguistics or rhetoric

Reading tips

  1. Read through the whole book first to build a framework, then closely read and practice the weaker chapters (such as logical structure or emotion management)
  2. Keep a notebook while reading to record insights related to your own experience and draft an improvement plan
  3. Apply the book's "feedback loop" concept in real speaking situations, then review and compare your performance against the book's principles

About the publisher

Huashan Literature and Art Publishing House is a local literature and art publisher whose main publishing focus is literary and artistic works, covering categories such as classic works, philosophical readings, social sciences, foreign literature, Eastern philosophy, and applied psychology. Judging from the books in the database, the house publishes modern literary classics such as Xiao Hong's The Story of Hulan River, as well as Aisin Gioro Yu Yun's "Yu Laoshi Speaks" series and titles from the "People and Classics" series, including The Great Learning and The Commentary on the Xici of the I Ching, with an emphasis on interpreting traditional classics. In foreign literature, it offers Michael Cunningham's The Hours, Hemingway's The Snows of Kilimanjaro, and Dave Pilkey's Dog Man series. Its authors include Xiao Hong, Aisin Gioro Yu Yun, Chen Jiong, Dave Pilkey, Michael Cunningham, and Wang Jiaxiang. Its publishing character lies in balancing literary classics, interpretations of traditional culture, and translations of foreign literature, forming a diverse reading structure for general readers. Public information is limited, and the above focuses on the publishing directions reflected by the books in the database.

Contents

  1. 版权信息
  2. 名家点评
  3. 序言 演讲是力量倍增器
  4. 一次成功的演讲是一个小小的奇迹——人们听完之后对世界的看法会有所改变。
  5. 台上20分钟,台下20年功
  6. 专家悖论
  7. 1 缩小目标范围——不要面面俱到
  8. 丹尼尔·平克的惊人真相
  9. 转变策略
  10. 再次精简
  11. 2 备好“箭筒” ——把要点装进脑海里
  12. 强势开场
  13. 阐明演讲目的
  14. 核心信息
  15. 用强有力的信息作支撑
  16. 连接句
  17. 整合信息
  18. 强有力的结束语
  19. 3 “阳台英雄” ——添加强有力的信息
  20. “阳台英雄”
  21. 示例
  22. 讲故事
  23. 类比和比喻
  24. 引述
  25. 证据
  26. 数据
  27. 连环式沟通
  28. 4 找到那艘“船” ——使用有利的视觉效果
  29. 让枯燥乏味的主题变得有趣
  30. 剪切、粘贴的浪费
  31. 一幅令人震撼并重新振奋的照片
  32. 强制执行准则
  33. 数百万美元的标记
  34. 合成什么
  35. 锚定主题
  36. 品牌破产
  37. 显示差额
  38. 马特·卡茨打破常规的秘诀
  39. 糟糕的数学和糟糕的幻灯片
  40. 别被演讲稿拖累
  41. 不要和幻灯片一较高下
  42. 5 接通电路——点亮全场
  43. “不遗余力”先生的自毁行为
  44. 眼神交流
  45. 别把尴尬与无效混为一谈
  46. 对话的语气
  47. 让你的手势和声音具有画面感
  48. 镇静(双手版)
  49. 在线演讲的图像定位、灯光和声音
  50. 展现活力与停顿
  51. 魅力杀手——不流利和补白词
  52. 不确定性和升调语式
  53. 回顾、引述
  54. 互动
  55. 来点儿轻松的气氛
  56. 稳住阵脚
  57. 6 利用问题 ——让问答环节大放异彩
  58. 一声“哎哟”毁掉了一场竞选
  59. 有选择地进行问答
  60. 风险管理VS棘手问题
  61. 问答环节要冷静
  62. 不知道也没关系
  63. 解决胶着的情况,化解尴尬的境地
  64. 适度使用的策略
  65. 7 刻意练习 ——增强你的信心
  66. 紧张不安的新闻节目主持人
  67. 排练归来
  68. 以为自己很紧张,其实那只是错觉
  69. 训练营式提升
  70. 关注外界
  71. 追求平和
  72. 刻意练习
  73. 越来越自信
  74. 结语 打动百万听众
  75. 致谢
  76. 关于作者

FAQ

How is this book different from classics such as "TED Talks" and "Talk Like TED"?
This book focuses more on the "construction of influence" and cognitive psychology behind expression than on the procedures and forms of speech. Starting from the essential purpose of communication, it integrates business strategy and psychology to offer more fundamental mental models.
Is the content suitable for beginners with no public-expression experience at all?
Some advanced strategies (such as handling complex challenges and multi-dimensional persuasion) may require some practical grounding for better understanding. But the early chapters on distilling core messages and mental preparation are very helpful for beginners in building correct perceptions.
Is this book mainly for business settings?
Although most cases come from business environments, its core principles of clear thinking, effective delivery, and trust-building apply broadly to teaching, social settings, public-interest advocacy, and many other situations that require influence.

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About the author

高杰里 Author

Public information about Gao Jieli is limited, and basic details such as the author's English name, nationality, and dates of birth and death cannot currently be confirmed. Within the library's holdings, only one work appears under this name, Moving the Whole Audience, commonly classified under inspirational growth. Judging by its subject matter, the book addresses general issues of expression, communication, and presenting oneself before a crowd. It is a practical read for general readers, tending to convey workable methods through everyday situations and accessible language. Because background information on the author is scarce, the available material is insufficient to sketch a full picture of the author's life and body of work; readers seeking further understanding can rely mainly on the work itself.

Hu Min Author · China · 1964

Hu Min was born in 1964 in Huarong, Hunan. He is the founder and chairman of New Channel International Education Group and has long been engaged in English education and teaching management. He entered Xiangtan University at the age of 15, received his master's degree from Shanghai Normal University at 24, and was promoted to associate professor at 28. He has edited hundreds of English textbooks for tests such as IELTS and TOEFL and has been called "the father of Chinese IELTS" by the media. Fourteen of his works are included here, spanning a wide range of subjects: software-learning tutorials such as Learning by Doing: AutoCAD 2014 Chinese Edition Basics and Taobao Tmall Store Art Design Practical Tutorial (Micro-course Edition); exam-preparation materials such as the portable and practice editions of Complete Guide to Classical Chinese for Junior High School; food-culture essays such as Tea: A Serendipitous Encounter; works on management and social science such as Research on Partner Selection in Emergency Mobilization Alliances; and social novels such as The Vanished Child. These works show that his writing combines practical skills with humanistic expression.

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