Strategic Counterattack cover

Strategic Counterattack

Rating 4.0
Word count
114K words
Chapters
74
ISBN
9787572252600

Tags

Summary

This book gathers and distills these writings, presenting a panoramic view of seven cutting-edge perspectives on strategy—including SWOT-analysis strategy, cautious-planning strategy, vision-as-blueprint strategy, step-by-step strategy and the two-faced strategy—so that you can reconsider the definition and essence of strategy from fresh and altogether different angles, free your thinking, spark more creative strategic thinking, and keep iterating and innovating it.

Editor's review

The value of this book lies not in offering a standard answer but in placing multiple perspectives on strategy side by side, letting readers see the applicable boundaries and blind spots of approaches such as SWOT analysis, cautious planning, vision blueprints and step-by-step thinking. The three authors have long followed the intellectual threads of strategic management; the book reads more like a review and re-questioning of existing ideas, with an argumentative bent and cases serving the argument rather than offering operational steps. It suits use before or after strategy-making to calibrate one's thinking: when a plan seems self-evident, another perspective may reveal overlooked premises. Readers are advised to bring a concrete problem their organization currently faces and, while reading, compare which perspective fits the situation, rather than rushing to judge which view of strategy is correct. For those seeking ready-to-use tools, the book may seem indirect; but for readers willing to reflect on the nature of strategy, it offers lasting inspiration.

Who it's for

A good fit for

  • Mid-level and senior managers who need to broaden their thinking in strategy discussions
  • Business-school students and strategy-management researchers seeking diverse strategic perspectives
  • Consultants and core members of startup teams who need to calibrate judgment amid uncertainty
  • Readers who enjoy management reflection and are not satisfied with a single tool framework

Not a good fit for

  • Readers hoping for directly applicable strategy templates and operational steps
  • Students or newcomers to the workplace just entering management and lacking organizational experience
  • Management readers expecting case-story-driven, light reading

Reading tips

  1. Read with a current strategic dilemma of your own organization and take notes chapter by chapter against different perspectives
  2. After each strategic perspective, write down the conditions under which it works and those under which it fails
  3. Discuss the same issue with colleagues or a reading group from different perspectives and compare judgments
  4. After finishing, rewrite your own definition of strategy on one page to test whether your thinking has been broadened

About the publisher

Zhejiang Education Publishing House China · Founded in 1983

Zhejiang Education Publishing House is a professional publisher focusing on educational publishing while also serving general readers and academic accumulation, with publications covering textbooks, educational readers, popular science, and academic works. Judging from the more than 1,000 titles in the database, the press places considerable emphasis on classics and traditional culture for general readers: modern literature includes Lao She's Camel Xiangzi, Lu Xun's Call to Arms and Wandering and Wild Grass, Xiao Hong's The Story of Hulan River, and Zhu Ziqing's Back View; classical poetry includes Three Hundred Tang Poems and selections from the "Good Chinese Poetry" series, such as the Chu Ci and Qing ci anthologies. Related authors include modern writers such as Lao She, Lu Xun, Xiao Hong, and Zhu Ziqing, as well as classical literature selectors and annotators such as Hengtang Tuishi, Jin Xingyao, Jin Kaicheng, and Qian Zhonglian. Common categories in the database also include social novels, classic works, prose and miscellaneous writings, popular science, and inspirational growth, reflecting a publishing orientation that balances educational service with the popularization of public culture.

Contents

  1. 版权信息
  2. 推荐序 战略管理的底层思辨
  3. 序言 找找战略的乐子
  4. 引言 “战略”的含义
  5. 视角1 基于SWOT分析模型的战略
  6. 又一座巴别塔
  7. 战略中的百搭“小黑裙”
  8. 作为战略规划者的CEO
  9. 管理者应如乐队指挥吗
  10. 新龟兔赛跑
  11. 一位MBA的转变
  12. 视角2 谨慎规划的战略
  13. 战略规划革命
  14. 杰克·韦尔奇论规划
  15. 战略规划的“七宗罪”
  16. 情景规划
  17. 预测:糟糕,错了!
  18. 以防万一的计划
  19. “创计划记”
  20. 如何拟定战略
  21. 战略规划与灵活性
  22. 管理与魔法
  23. 视角3 根据计算得出的战略
  24. “发射”战略
  25. 日本“马桶大战”
  26. 硬数据的软肋
  27. 数字的荣耀
  28. 翻转波士顿矩阵
  29. 视角4 以愿景为蓝图的战略
  30. 你见或者不见
  31. 企业形象的战略
  32. 战略思考之“看”
  33. 眼见一首交响乐
  34. 问题的问题
  35. 短视的“营销短视症”
  36. 作为艺术家的CEO
  37. 一位企业家的反思
  38. 创业与规划
  39. 安静的管理
  40. 母亲给我上的战略课
  41. 视角5 头脑里的战略
  42. 判断的偏见与局限(人类篇)
  43. 判断的偏见与局限(动物篇)
  44. 我在动物园学到了战略的真谛
  45. 人机大战
  46. 像大师一样思考
  47. 皇帝的新装
  48. 加里·哈默对话安然CEO
  49. 视角6 走一步看一步的战略
  50. 优秀的管理者不做政策决策
  51. 对成功战略的再思考
  52. 英国的摩托车产业怎么了
  53. 对本田的反思
  54. 假如由蜜蜂和苍蝇来制定战略
  55. 战略形成的两种方式
  56. 不断学习的战略
  57. 上上下下的战略(一)
  58. 上上下下的战略(二)
  59. 言其所行
  60. 如何进行战略决战
  61. 后退几步看看
  62. 小牛走过的路
  63. 视角7 有两副面孔的战略
  64. 棋子的江湖
  65. 蜜蜂的江湖
  66. 权力的法则
  67. 作为公关行为的战略规划
  68. 商业领域的边缘政策
  69. 战略与诱惑艺术
  70. 战略即文化,文化即战略
  71. 摧毁文化的5步法
  72. 破坏性文化是如何形成的
  73. 结语 最后的精神食粮
  74. 参考文献

FAQ

Does this book reject traditional strategic tools such as SWOT?
From the available material, the book presents a panoramic view of multiple strategic perspectives, including SWOT analysis, and engages in reflection rather than simply rejecting any one tool. More accurately, it suggests that every perspective has its assumptions and limits, and readers should judge when each applies according to context rather than treating any single framework as a universal answer.
Can someone without a strategic-management background read it?
Yes, but it requires some patience. The book is more reflective than an introductory tutorial, and without organizational experience it may be hard to appreciate the real-world relevance of each perspective. It is advisable to first learn basic strategic-management concepts, or to read it while grappling with a real work problem, for deeper understanding.
Do the authors' views conflict with one another?
The book is a collaborative work by several authors, presenting a distillation of multiple cutting-edge perspectives; tension among these perspectives is precisely its feature. Readers need not force a unified conclusion but should focus on how different perspectives explain the same problem—such contrast itself helps spark more creative strategic thinking.

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About the author

Henry Mintzberg Author · Canadian · 1939

Henry Mintzberg (born 1939) is a Canadian management thinker, the Cleghorn Professor of Management Studies at McGill University, and a leading figure of the managerial roles school. He has long focused on what managers actually do, how organizations function, and how strategy emerges from practice rather than merely from top-level planning. His writing is known for conceptual clarity, close observation, and a critical edge. His representative works include The Nature of Managerial Work, The Rise and Fall of Strategic Planning, and Managers Not MBAs, which have had wide influence in both management scholarship and practice; he has twice received the McKinsey Award from Harvard Business Review. The collection includes 11 of his works, covering organizational design, management education, strategy, and reflections on management practice, commonly categorized under management and finance.

Bruce Alstrand is an author about whom limited public information is available. The only confirmed detail is the Chinese transliteration of his name, Bruce Alstrand; his original English name, nationality, and dates of birth and death have not been reliably recorded. One work by him is held in the collection, Strategic Counterattack, which is classified under management. This suggests that the author focuses on practical issues such as organizational competition and strategic response. Because biographical and academic background information is lacking, readers can learn little about his professional identity or intellectual development, and can only form a rough sense of his writing orientation from the title and category: a discussion of strategic choices in management contexts, aimed at readers interested in strategic questions. Given the insufficient material, no further inferences should be made about his experience or achievements; the work itself is the best means of learning about him.

Joseph Lampel is a management author known from Chinese-language library records, but his original English name, nationality, dates of birth and death, and professional background are not clearly documented, and publicly available information is quite limited. Only one of his works is currently held in the collection, Strategic Counterattack. Judging from the title and its classification, the book is a strategic management title that broadly discusses how enterprises or organizations can adjust direction and reverse a passive situation under competitive pressure. Because biographical details and a complete bibliography are lacking, it is not possible at present to assess the full range of his writing style or the book's specific reception among professional readers. Readers who wish to learn more about Lampel's other works or intellectual background will need to consult more complete publishing catalogues and author records.

张宝 Author

Zhang Bao is an author whose works span several fields. Public information about him is limited, and no clear record of his birth and death dates, nationality, or educational background is available. Judging from the five works held in the collection, his writing covers sports, health, law, and management. In sports, he has written a practical guide to marathon training, introducing runners to training methods and race preparation. In law, his works address the legal structure of environmental regulation and the disputed issues and cases surrounding liability for environmental pollution, showing a sustained interest in environmental law. He has also written on strategy and management. Overall, Zhang Bao's writing emphasizes organizing knowledge and practical application, with clear and workable language suited to general readers seeking a quick introduction. Readers consulting his works should check them against specialist sources and the latest regulations.

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