Positioning Expert
Tags
Summary
Editor's review
In terms of content structure, the book attempts to strike a balance between a theoretical framework and practical advice. It likely sorts out a coherent logic from self-awareness and environmental analysis to goal setting and action strategies, supplemented by cases or thinking tools. Its value lies in providing readers who are in a period of confusion or transition with a systematic thinking path, prompting readers to shift from passive response to active planning. However, readers should note that the methodology in the book leans more toward inspiration and sorting at the level of thinking, and the achievement of its effects depends highly on personal deep reflection and continuous practice; it does not provide immediate "quick-success secrets."
Overall, this book is suitable as an introductory or organizing tool for personal strategic thinking. Its advantage lies in making the abstract topic of "life planning" more operational, and its language style also strives to be accessible and easy to understand. For readers seeking systematic self-sorting and eager to break through development bottlenecks, this book can provide valuable thought-provoking ideas and action clues.
Who it's for
A good fit for
- Professionals who are in a period of career confusion or considering a transition and need to systematically sort out their direction
- Young people with a strong demand for personal growth who hope to build clearer self-awareness and development paths
- Those engaged in marketing, planning, consulting, and similar work who need to apply "positioning" thinking to personal brand building
- Readers who enjoy practice-oriented growth books and can reflect and practice in light of their own situations
Not a good fit for
- Pure theoretical researchers expecting rigorous academic argumentation or deep theoretical support
- Quick-success seekers looking for specific, standardized operational steps or immediately effective action plans
Reading tips
- It is recommended to do the exercises or reflection questions in the book while reading, combining abstract concepts with your own actual situation
- You can read in modules, for example, concentrating on the self-awareness section first, then moving on to the environmental analysis section
- After reading, try to explain your own "positioning" to others using the book's framework or language to test the depth of your understanding
About the publisher
Founded in 1997 and based in Beijing, Taihai Publishing House takes “building cultural bridges and promoting cross-strait unity” as its mission, focusing on Taiwan-related studies, social sciences and humanities, Chinese and foreign history, and literature. Judging from the 709 titles in the database, its publishing centers on foreign literature and classic works, with attention to Eastern philosophy, architecture, and social culture. Representative books include Hermann Hesse’s Siddhartha and Steppenwolf and the four-volume Hesse literary series, Liang Sicheng’s A History of Chinese Architecture, Lao She’s Teahouse (unabridged classic edition), Sun Wu’s The Art of War, and collections by W. Somerset Maugham, Yasunari Kawabata, and Yukio Mishima. Its authors include major foreign writers such as Hesse, Maugham, Kawabata, and Mishima, as well as Liang Sicheng, Lao She, and Sun Wu. Its publishing features complete presentation of classic texts and series-based organization of foreign literature; public information on its Taiwan-related studies titles and authors is limited.
Contents
- 版权信息
- 推荐人&推荐语
- 序言 人生需要做减法
- 01 个人定位的原则与逻辑
- 大多数人对定位理解的八个误区
- 定位是什么
- 定位的原则
- 定位的逻辑
- 找准定位必经之路的四个阶段
- 个人定位的五个“一”
- 02 个人品牌与内容输出
- 知识经济时代如何去把握机会
- 内容输出的原则
- 立好人设的原则
- IP名与核心标签
- 写好个人简介的方法
- 从图文语言到口头语表达的逻辑
- 内容输出变现的四个层次
- 100个基本问题
- 如何搭好输出的框架
- 写作练习的方法
- 如何在专业领域成为他人的教练
- 如何写好工作手册
- 03 可持续的超级个体进化原则
- 超级IP最核心的能力
- 个人IP持续成长的四个原则
- 原创理论的搭建
- 创始人IP的四个维度
- 讲好IP故事的方法论
- 打造可持续的超级IP自成长系统
- 如何提问
- 每个人都可以出一本书
- 04 定位与优势探索的方法
- 找准职业定位
- 个人定位的稀缺性原则
- 优势是个人特质的正向发挥
- 发现自己真正的优势
- 优势的几个层次
- 刻意练习，在细节中看细节
- 放大优势链接力
- 守住核心能力圈
- 05 动态平衡的赢家策略
- 成事最重要的是愿力
- 远离焦虑，打破内心的负面循环
- 将心智成本转化为心智资本
- 摆脱自动化陷阱，升级为高配版的自己
- 成长性思维
- 思维破限，寻找利益结合部
- 助推成长的重要性
- 开启指数成长的思维模型
- 附录 人生进阶的职业框架模型
- 一、成长进阶：从新手到绝顶高手
- 二、向上生长：与领导相处的诀窍
- 三、沟通策略：从事到情的思维进化
- 四、能力结构：不可或缺的T型能力
- 五、职业状态：别被达克效应蒙住眼
- 六、第二曲线状态：管理复制能力的进阶
- 七、登梯策略：从量变到质变的成长轨迹
- 八、把握趋势：做第一批“吃螃蟹”的人
- 后记 初心常在，未来可期
FAQ
What is the relationship between this book and Trout's Positioning theory?
Is this book suitable for students still in school with no work experience at all?
Are the methods in the book too idealistic?
Comments
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About the author
Liu Sir is a Chinese author who writes mainly in the field of inspirational personal growth. Public information about him is limited: his real name, nationality, dates of birth and death, and English name are not clearly recorded. Two of his works are currently included in the collection: Positioning Master and Connection Power: The Individual Survival Rules in the Social Age. Both books center on personal development and social interaction. The former focuses on self-positioning and paths of growth, while the latter discusses how individuals can build and use connecting power in the social age. Judging from their themes, Liu Sir's writing stays close to the real situations of contemporary readers, with a practical and accessible style that seeks to bring abstract concepts of ability down to a level that is understandable and actionable. Because verifiable biographical information is scarce, his personal experience, professional background, and institutional affiliation cannot be confirmed, and readers can learn about him mainly through the concerns and style of expression shown in these two works.
