Learning to Spend Money
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Summary
Finance is the art of spending money. It is not only the clash of capital in the arena of fame and fortune but also permeates the oil, salt, soy sauce, and vinegar of daily life. The decision-making of a top-tier investor is, in fact, no different from that of a homemaker. Nobuhito Noguchi, Japan's most captivating MBA mentor, has spent nearly 40 years navigating the financial world. Combining finance, behavioral economics, and statistics with keen observations of everyday life, he teaches us how to use a financial lens to understand how the world works and to make life's trade-offs. Finish this book, and even with zero math background, you will be able to accurately judge the risk and value of things and make your money grow the more you spend.
Editor's review
Who it's for
A good fit for
- Newcomers to the workplace who are confused about personal financial management and want to build a systematic view of money
- The middle class with a certain income who struggle to balance consumption, saving, and investment
- Readers interested in financial knowledge but who find textbooks too obscure and want a life-oriented interpretation
- Entrepreneurs or freelancers who need to assess project value and personal return on investment
Not a good fit for
- Readers looking for a manual of specific, immediately applicable stock or real estate investment techniques
- Readers expecting extreme saving or get-rich-quick secrets
Reading tips
- Read through the first three chapters first to understand the core classification of the “three wallets,” then use it as a thinking tool to analyze your recent expenses
- While reading, you can at any time use concepts from the book (such as “discount rate”) to reflect on one of your long-term plans (such as education or buying a home) and assess its true value
- The section on probabilistic thinking requires some careful pondering; it is advisable to slow down and try using it to analyze a simple choice (such as changing jobs or buying insurance)
About the publisher
Beijing United Publishing Co., Ltd. is a publisher known for its literature and history titles, with 2,065 books in the collection. Its publishing covers foreign literature, contemporary Chinese prose and essays, history, folk literature, and cultural books. Its list ranges from Sima Qian's complete edition of the Records of the Grand Historian to foreign classics such as The Book of Disquiet, All Quiet on the Western Front, Snow Country, The Stranger, and Jean-Christophe, as well as modern Chinese works including Teahouse and Dawn Blossoms Plucked at Dusk. Its authors and translators include Yasunari Kawabata, Fernando Pessoa, Erich Maria Remarque, Jin Xinyi, Zhou Miao, and Chen Chao. Public information is limited, but its catalogue reflects a balance between Chinese and foreign literary classics and historical and cultural works.
Contents
- 版权信息
- 序言 “你花钱明智吗?”
- 第1章 一流投资家的判断和主妇相同——价值和价格
- 我们通过共同的机制进行决策
- 对价值与价格的思考
- 分成三份的钱包
- 沙漠中的水值多少钱
- 日常生活中有许多种投资
- 利用现金流量判断投资价值
- 投机的定义发生了改变
- 赌博很难连胜
- 与不确定性斗争
- 灵活使用三个钱包
- 价格如何确定
- 市场未必反映商品的正确价格
- 钻石的价格由谁决定
- 金牌得主的奖金是消费吗
- 第2章 不懂房地产,也能三分钟估算房子的价值——价值和现金流量
- 你会多少钱卖掉自家住宅
- 公寓的价值是房租的200倍
- 市价和成本价是两种东西
- 市场有时也会犯错
- 为什么可以利用房租计算房产价值
- 今天的100元比明天的100元更值钱
- 出租100年,价值并不会更大
- 永续年金型房租的现值
- 考虑现金流量的不确定性
- 调查公寓的折现率
- 买下六本木新城或东京中城要花多少钱
- 一杯1800日元的咖啡
- 银座和涩谷地价为什么不同
- 单价1亿日元的土地应该用来卖什么
- 第3章 工龄资历是新员工的希望——时间及其影响
- 工资取决于员工创造的现金流量
- 感觉和认知的差异
- 感知时间的器官是大脑
- 年纪越大时间过得越快
- 效用和时间的关系
- 平均预期寿命和折现率的关系
- 10年后的自己是另外一个人
- 付款和消费发生在不同的时点
- 拥挤的电车和延误的飞机
- 明天的苹果和一年后的苹果
- 时效和收益,哪个更重要
- 现在是最重要的时刻
- 第4章 钱包里的“歪曲硬币”——概率的错觉
- 这张彩票值多少钱
- 人们不擅长把握概率
- 你的直觉正确吗
- 关于概率的错觉根深蒂固
- 人们总是选择遗忘先验概率
- 貌似完全一样,实则迥然不同的游戏
- 对回归平均的误解
- 抽100张中奖率都是1% 的奖券
- 交换信封的两难推理
- 比较法系车和日系车的耗油率
- 第5章 明知不可能中奖,还一直买彩票的理由——判断的习惯
- 哪一种赌博参与人数最多
- 彩票并不划算,为什么还能卖出去
- 可以买到梦想的赌博
- “几乎为零”并不等于零
- 这一次也不一定
- 相同价格的香槟和威士忌哪一种更划算
- 付多少参加费用都能获利的游戏存在吗
- 人类更在意的是变化而非总额
- 幸福来自和预想的比较
- 私人银行业务中的成功铁律
- 获得客户信任的原因
- 家庭主妇成为天才操盘手的原因
- 外汇市场赚不到钱是常识
- 幸存者是被神选中之人
- 第6章 拉面馆和法国餐馆,哪一个价值更高——风险和回报
- 音乐会能如期举行吗
- 关于俄罗斯轮盘的思考
- 风险就是标准差
- 风险和收益的关系
- 低估风险,只关注收益大小
- 借钱投资可以看得更清楚
- 折现率如何反映风险
- 什么是“夏普比率”
- 风险与时间的关系
- 控制风险的方法
- 什么是资产组合理论
- 期权是规避风险的最强手段
- 确定期权价值的简易方法
- 优质企业和问题公司,哪家的股票期权更合算
- 越绕道越有价值
- 保险都是期权
- 为什么房地产的保证金是10%
- 第7章 蚂蚁和蟋蟀,谁的生活更好——绕道的价值
- 现金不会产生价值
- 人、物、钱,这样排序的含义
- 教育投资是高效的
- 现金中附带着借款利息
- 新说:蚂蚁和蟋蟀
- 生前赠予胜过遗产继承
- 不会背叛的财产只有你自己
- “唯吾知足”的教诲
- 享受人生的风险
- 后记
- 参考书目
- 出版后记
FAQ
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About the author
Noguchi Masato is an author active in the fields of Japanese business and personal-growth books. Public information about him is currently limited: his birth and death years, nationality, and detailed career have not been clearly recorded. What can be confirmed is that two of his works are included in the collection, namely Learning to Spend Money and Precise Effort. Judging from the subjects of these two representative titles, his writing focuses on personal financial concepts and methods of self-improvement for general readers, attempting to connect seemingly abstract economic thinking with everyday spending and ways of working hard. Learning to Spend Money concerns how to view expenditure and value judgment rationally, while Precise Effort discusses the direction and efficiency of effort. Both are practical books written in plain language, emphasizing conceptual inspiration and applicability, and offering readers in the business and personal-growth categories a relatively down-to-earth perspective for reflection.
Public information about Gu Wenshi is limited, and what is available comes mainly from her two Chinese books, Learn to Spend Money and Precise Effort. Judging by their common categories, her writing centers on two areas: finance and inspirational self-improvement. The former addresses personal attitudes toward money, spending, and financial management, while the latter focuses on goal setting and sustained action. Both are aimed at general readers and emphasize translating abstract principles into everyday choices. Although her body of work is small, its themes are close to real life, and her style is practical and clear rather than reliant on complex terminology, making the books suitable for beginners who wish to improve their financial habits or become more effective in taking action. Since details such as nationality and biography remain unknown, readers can currently know this author mainly through her works: she comes across as a Chinese writer who starts from practical life and shares approaches to money management and personal growth in an accessible way.