Angel Investment

Name: Angel Investment
ISBN: 9787213048548

唐滔Zhejiang People's Publishing House · ChinaDec 2021

3.7

Word count: 156K words
Chapters: 30
ISBN: 9787213048548

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Summary

This is China's first practical handbook on angel investment, the first handbook for entrepreneurs, and the first practical guide to financing issues in starting a business — the best bridge between entrepreneurs and angel investors. From the perspectives of both angel investors and entrepreneurs, it explores development models and practical strategies suited to Chinese angel investors and entrepreneurs. The book proposes for the first time the three essential qualities of angel investment: innovation, judging people, and avoiding risk. It deeply analyzes the lies and traps of domestic and foreign entrepreneurs and investors, covering the whole process of starting up, growth, financing, exit, and going public. When should entrepreneurs raise money? How much time should they spend raising it? How can they win the favor of investors? Drawing on his 17 years of entrepreneurship and investment experience in the United States and China, the author Tang Tao offers entrepreneurs and investors valuable and reliable firsthand material.

Editor's review

This is a hands-on manual that discusses angel investing in the context of the startup arena. Drawing on seventeen years of entrepreneurship and investment experience in the United States and China, author Tang Tao neither romanticizes capital nor sidesteps founders' blind spots; instead, he examines key issues—financing timing, communication, and exit arrangements—from both sides of the table. The book proposes three core qualities—"innovation, reading people, and avoiding risk"—reminding readers that angel investing is not simply writing checks but a comprehensive test of industry judgment, judgment of people, and awareness of risk boundaries. For entrepreneurs, it helps build a big-picture view of financing and avoid the pitfalls of blind fundraising; for those new to angel investing, it offers a clear-eyed perspective for spotting lies and traps. Covering the entire journey from startup and growth to financing, exit, and IPO, the book is suited to systematic reading before raising funds or trying your hand at investing, and also serves as a reference for team discussions on financing strategy.

Who it's for

A good fit for

Entrepreneurs preparing a first funding round who want to understand financing pace and communication priorities
New individual angel investors seeking a basic judgment framework
Startup founders and core teams needing a shared understanding of capital partnerships
Business readers interested in China's on-the-ground investment practice who want real cases and pitfalls

Not a good fit for

Those seeking quick-win fundraising scripts or expecting to secure investment immediately
Readers needing systematic finance textbooks or quantitative valuation models
Investors focused only on secondary-market trading strategies, not early-stage projects

Reading tips

Start with the table of contents to map the full financing process, then jump to chapters matching your current stage.
As you read cases and pitfalls, jot down similar problems your own project may face.
Before meeting partners or investors, use the book's framework to prepare a one-page summary of financing points.
Don't just memorize conclusions; try restating them from both the founder's and the investor's perspective.

About the publisher

Zhejiang People's Publishing House China · Founded in 1951

Zhejiang People's Publishing House is a comprehensive publisher known for its social science, history and foreign literature titles, covering philosophy, politics, law, economics, culture and history. Among the books in the library catalogue, its foreign literature list includes Yasunari Kawabata's Snow Country and The Old Capital in well-known translations, as well as Wuthering Heights; its history list is represented by Dangnian Mingyue's Ming Dynasty series, and its politics list by Zhejiang New Discourse. Authors represented include Yasunari Kawabata, Ye Weiqu, Tang Yuemei, Dangnian Mingyue, Emily Brontë and René Wellek, with Wellek's Theory of Literature (newly revised edition) among its titles in literary theory. Beyond these areas, the press also publishes works on literary appreciation and social culture, giving it a profile that combines classic translations, popular history and academic works. As publicly available information is limited, other details are not covered here.

版权信息
各方赞誉
推荐序天使投资：创业者背后的创业者
父亲寄语获得生命中比金钱更宝贵的东西
前言做一个草根投资人和创业者的变形金刚
第一部分天使投资的本色
第1章真正的天使投资都是Fools
附录1 美国风险投资人的九大谎言
第2章天使投资的本色之一：创新
附录2 美国创业者的十大谎言
第3章天使投资的本色之二：识人
附录3 中国投资人的六大谎言
第4章天使投资的本色之三：避险，不是冒险
附录4 中国创业者的十二大谎言
第二部分融资前的准备期
第5章融资的选择与时机
第6章种子或启动阶段的融资选择
第7章获得投资人的青睐
第三部分投融资中的经营期
第8章投融资1：项目准备、接触投资人和持续沟通
第9章投融资2：谈判和草拟投资意向书或投资条款清单
第10章投融资3：早期公司的估值概念
第11章投融资4：传统公司和早期公司的估值方法
第12章投融资5：尽职调查、谈判和执行投资协议
第四部分投融资后的退出期
第13章保持良好的协作
第14章上市、收购兼并和破产等退出机制
附录5 美国和日本天使投资市场概况
附录6 网佳创投的使命
附录7 投资协议模版

FAQ

Are angel investing and venture capital the same thing?

Both invest in early-stage companies, but angel investing typically occurs earlier, with smaller amounts, and relies more on the investor's direct judgment of the founder and industry; venture capital usually enters after some validation and is more institutionalized. Use this stage difference as a reference for understanding financing pace.

When should an entrepreneur start fundraising?

There is no universal timetable, but you should generally start while you still have runway and core business has some initial validation—not when cash is nearly gone. Use the book's analysis of financing timing to clarify use of funds, stage goals, and acceptable terms before approaching investors.

Can someone without a prestigious school or company background get angel funding?

Angel investors look beyond credentials to whether the project solves a real need, whether the team can execute and learn, and whether risk is manageable. Background helps but is not the only threshold. Rather than packaging your résumé, explain product validation, user feedback, and use of funds clearly, and review the project through the lens of "reading people and avoiding risk."

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About the author

唐滔 Author

Tang Tao is an author about whom limited public information is available. Two works by this author are currently included in the collection, falling under the categories of personal finance and exam preparation. The representative work Angel Investment addresses the field of early-stage equity investment and startup financing, aimed at general readers who wish to understand how angel investing works. The other title, E-commerce Store Art Design: Photoshop CC Case Tutorial (Video-Guided Edition), is a practical tutorial that uses case studies together with video guidance to help readers master visual design and image processing skills for online stores. The two works differ considerably in subject matter—one leans toward investment and financial concepts, the other toward hands-on software training—but both emphasize practicality and ease of use, preferring direct explanation of methods and steps over theoretical discussion. Since the author's nationality, dates of birth and death, education, and professional experience are not reliably documented, further biographical details cannot be provided; readers may instead form a sense of the author's interests and writing style through these two works.