Pleasing the Public
Tags
Summary
Editor's review
Who it's for
A good fit for
- Public relations and communication students, for understanding the industry's origins and intellectual lineage
- PR practitioners, using historical cases to reflect on media relations and public communication
- Readers interested in biography who are willing to learn about an industry through personal experience
- Researchers concerned with American communication history and professionalization processes
Not a good fit for
- Readers looking for a modern PR operations manual they can directly apply
- Casual readers who prefer fast-paced novel-like narratives
- Readers with no interest in the public relations profession itself
Reading tips
- Read in the order of Ivy Lee's career stages, marking the points where his PR ideas changed as you go.
- After each stage, try comparing it with a current communication case to test the boundaries of the historical ideas' applicability.
- Treat the specific events in the book as case material and take brief notes for future reference and discussion.
- Read alongside other books on PR history to form a multi-angle understanding of the industry's origins.
About the publisher
Communication University of China Press focuses on broadcasting and hosting, journalism and communication, film and television arts, and media management, while also covering language and writing, applied psychology, social sciences, and exam preparation books. Representative titles in the library include Research Methods in Communication (2nd Edition), Communication and Society: Political Economy and Cultural Analysis, Empire and Communication, and The Structure and Function of Social Communication, as well as The Network State: Telecommunications as Institutional Legacy, Models of Mental Disorder: Critical Reflections of a Psychiatry Professor, and News and Public Opinion: Selected Papers of Robert E. Park. Its author resources include Richard R. John, Peter Taylor, Ke Huixin, Jin Gengxing, Sun Li, Zhang Tian, Qiu Jianyin, and Wu Yanru, combining translated classics in communication studies with original Chinese research.
Contents
- 版权信息
- 总序
- 导读 真相与自由：艾维·李与现代公共关系的诞生
- 序
- 第一章 前言
- 第二章 宣传家的遗产
- 第三章 资本主义信徒的教育
- 第四章 报纸与“扒粪运动”
- 第五章 声名鹊起的新闻代理人
- 第六章 缔造公关职业
- 第七章 解读铁路公司
- 第八章 运费运动
- 第九章 拉德洛惨案
- 第十章 洛克菲勒家族的公众形象
- 第十一章 公关思想
- 第十二章 公关艺术
- 第十三章 扩大实践
- 第十四章 功成名就的20世纪20年代
- 第十五章 危险的煽动家
- 第十六章 国际公关
- 第十七章 俄国：客户还是个人兴趣？
- 第十八章 商业政治
- 第十九章 最后的战役
- 第二十章 结语
- 附录 资料来源
- 附件一 [1] 公共关系与宣传
- 附件二 对公共关系基本问题的解答
- 附件三 应用于公共服务企业的公关
- 参考文献
FAQ
Is this book a biography of Ivy Lee or a history of public relations?
Can readers without a PR background understand it?
Do the PR ideas in the book still have practical value today?
Comments
Find this book
This site is an index: you start “Search all sources” in your browser, and the entries it lists all point to third-party sites; please judge their availability yourself.
About the author
Ray Elton Hiebert is an author about whom Chinese-language publishing information remains quite limited. The only available data shows that one of his works has been introduced, namely Pleasing the Public. Classified under social sciences, the book can be inferred from its title to deal with topics such as public relations, public communication, or public opinion, and is aimed at readers seeking to understand public psychology and the mechanisms of communication. Because public information is limited, Hiebert's nationality, dates of birth and death, educational background, and other works cannot be confirmed, and neither his original English name nor the full shape of his writing career can be clearly outlined. Based on what is available, this work is the main window into his writing orientation; its subject matter leans toward the intersection of practical affairs and the social sciences, and its style may emphasize cases and empirical summary. For Chinese readers, Hiebert is currently an author who has come into view through a single translated work, and his fuller academic or professional profile awaits further disclosure.
