Nudge 2.0 cover

Nudge 2.0

Rating 4.0
Word count
204K words
Chapters
121
ISBN
9787220126253

Tags

Summary

Sunstein begins with behavioral science and explores the advantages and limitations of nudges as a tool for change. A nudge is an intervention that preserves choice and, informed by behavioral science, can substantially influence people's choices. What are the very important nudges? What are the standards for evaluating nudges? In what direction should we nudge? When do nudges fail? What should we do when nudges fail? What is the relationship between nudges and morality? What is the relationship between nudges and coercion? How do nudges change society and our lives?

Editor's review

Sunstein offers a systematic discussion of the nudge as a behavioral science intervention tool, affirming its advantage of preserving freedom of choice while also asking about evaluation standards, the direction of nudging, failure scenarios, and moral boundaries. The book's value lies in pulling nudging back from marketing rhetoric into the context of public governance and personal decision-making, helping readers understand how seemingly neutral choice architecture shapes behavior. The writing is question-driven and suited to readers interested in behavioral economics, public policy, and ethical issues. Readers should enter with specific policy or life scenarios in mind and pay attention to how the author distinguishes nudges from coercion and how he confronts nudge failure. It is not an operations manual but a book of thought that helps readers build a framework for prudent judgment, suitable for repeated reference when discussing public policy design.

Who it's for

A good fit for

  • Readers interested in behavioral economics and public policy
  • Practitioners in policy design and public communication
  • Researchers concerned with choice architecture and ethical issues
  • Managers seeking to improve the prudence of decision-making

Not a good fit for

  • Operational readers looking for a checklist of specific nudge tools
  • Readers without a behavioral science foundation who are unwilling to engage with conceptual discussion
  • Readers expecting a pure compilation of case analyses

Reading tips

  1. Read the chapters on the definition and evaluation standards of nudges first, building a judgment framework before entering ethical discussion.
  2. For each nudge instrument, try to find a corresponding scenario in life or work and record its boundaries.
  3. Take notes on the chapter comparing nudges and coercion, and use them to examine policy communication methods.
  4. After finishing, choose a familiar public policy and conduct a nudge evaluation exercise using the book's standards.

About the publisher

Sichuan People's Publishing House China · Founded in 1952

Sichuan People's Publishing House is a comprehensive publisher whose list spans social fiction, art, foreign literature, finance and biography; the 358 titles in the database show a catalogue balancing classics with general reading. Representative books include Lu Xun's A Madman's Diary, Feng Zikai's Paintings for the Protection of Life, works associated with Li Shutong, and foreign-literature translations such as André Gide's Strait Is the Gate and Yasunari Kawabata's Snow Country and The Dancing Girl: Classic Works of Yasunari Kawabata. In finance there is Security Analysis, and in biography the New Biography of Su Dongpo. Authors represented include Lu Xun, Feng Zikai, Li Shutong, Li Yumin, Zhu Zuci and Ye Zongmin. The publishing profile emphasizes literary classics alongside art books, and uses thematic series such as the "banned books" collection to address intellectual and scientific themes. Public information is limited, so this introduction focuses on the directions reflected in the database.

Contents

  1. 版权信息
  2. 测一测 你了解助推吗?
  3. 前言 改变是如何发生的
  4. 第一部分 社会规范与价值
  5. 第1章 社会规范的力量
  6. 政治正确的影响
  7. 社会规范的修订
  8. 偏好掩饰与规范倡导者
  9. 从开始对抗到社会规范的坍塌
  10. 社会级联效应
  11. 可用性启发式
  12. 思维方式的革命
  13. 部分自适应偏好
  14. 歧视者的偏好
  15. 公开与匿名
  16. 规范内化行为
  17. 第2章 群体极化现象
  18. 群体极化的产生
  19. 风险转移与谨慎转移
  20. 愤怒启发式
  21. 对群体极化的解释
  22. 进一步理解群体极化
  23. 迭代极化博弈
  24. 推动群体极化
  25. 孤立的局外群体
  26. 纷争与冲突
  27. 舆论飞地与被压制的声音
  28. 第3章 法律的表达功能
  29. 法律表达的引导作用
  30. 解决集体行动问题
  31. 法律进行价值引导的风险
  32. 以金钱为行为动机的社会规范
  33. 社会规范与平等
  34. 关于法律的价值引导作用的两个基本问题
  35. 第二部分 助推的作用与局限
  36. 第4章 助推
  37. 选择的自由
  38. 透明度与有效性
  39. 助推的实证检验
  40. 10类重要的助推
  41. 实施助推的最佳方法
  42. 第5章 助推与选择
  43. 主动选择的意义
  44. 选择者的选择
  45. 促使选择的家长主义
  46. 家长主义是正当的吗
  47. 第6章 助推与福利
  48. 第7章 无效的助推
  49. 为何默认规则能被接受
  50. 强烈的先验偏好
  51. 反助推
  52. 如果助推失效该怎么做
  53. 助推无效的5种原因
  54. 第8章 助推与道德
  55. 选择与默认规则
  56. 7种对助推的反对意见
  57. 助推的道德问题
  58. 第9章 助推与控制权
  59. 委托人、代理人与理性选择
  60. 控制权溢价
  61. 实施控制的缘由与时机
  62. 第10章 助推与命令
  63. 关于命令的5个反对理由
  64. 有关命令的例证问题
  65. 降低风险
  66. 第11章 助推与评估
  67. 消费者的评估
  68. 政治领域的评估
  69. 全局评估与现实生活
  70. 少即是多吗
  71. 联合评估与单独评估
  72. 如何赢得朋友并影响他人
  73. 净福利收益
  74. 法律与政策
  75. 条件价值评估法
  76. 评估助推
  77. 福利与经验
  78. 第三部分 加速改变的力量
  79. 第12章 透明度
  80. 透明度的作用
  81. 信息披露的根本使命
  82. 输入透明度
  83. 谁对谁说了什么
  84. 输入透明度出现的两种条件
  85. 输入透明度的成本
  86. 输入透明度的分类账
  87. 第13章 预防性原则
  88. 什么是预防性原则
  89. 自相矛盾的预防性原则
  90. 预防性原则的运作
  91. 损失厌恶
  92. 可得性启发式
  93. 不确定性与不可逆性
  94. 更宽广的视野下
  95. 第14章 道德启发式
  96. 一般性启发式与古尔德的小矮人
  97. 道德启发式的作用
  98. 弱结果主义
  99. 进化与规则功利主义
  100. 道德启发式与法律及政策的关系
  101. 离奇案例的道德判断与反思均衡
  102. 第15章 权利
  103. 电车难题与天桥困境
  104. 神经系统科学领域的证据
  105. 行为证据与义务论
  106. 义务论思维
  107. 道德推理与道德合理化
  108. 嘈杂的直觉
  109. 第16章 美国的党派主义
  110. 内隐联想测验
  111. 爱情与婚姻
  112. 面试中的偏好
  113. 党派主义观念与实际行为的关系
  114. 一种反对之声
  115. 美国党派主义的成因
  116. 政治极化
  117. 僵局理论
  118. 3种对党派主义的可能解决方案
  119. 制度评价的脆弱性
  120. 结语 源自社会规范的约束效应
  121. 注释

FAQ

What is the core difference between nudges and coercion?
The book emphasizes that nudges preserve freedom of choice by changing choice architecture to influence behavior rather than prohibiting or penalizing certain options. Coercion compresses or eliminates the space for choice. Understanding this distinction helps determine whether an intervention oversteps its bounds and whether it is morally acceptable.
Does this book require a background in behavioral economics?
Systematic background is not required, but readers must be willing to engage with conceptual discussion. The book links its arguments through questions, and terms are developed in context. If it feels difficult, read the introduction and conclusion first, then return to the evaluation standards and ethics sections.
What does the author advocate doing when nudges fail?
The book treats failure as part of evaluation and advocates setting evaluation standards before implementation. After failure, examine the intervention design, target behavior, and contextual fit rather than simply adding more force. Readers can use this to establish a cycle of piloting, feedback, and adjustment, avoiding treating nudges as a one-off instrument.

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About the author

Cass R. Sunstein is a social science author who has drawn considerable attention in the Chinese book market. The library holds six of his works, covering applied psychology, management, social science, and personal growth. His writing often starts from behavioral decision-making and the information environment, exploring how people think, judge, and choose, and extending these themes to organizational management and social issues. Representative works include The Logic of Thinking That Influences Behavioral Decisions (12 volumes), Noise, Information Push, or Counterproductive: Why Isn't More Always Better?, The Cognitive Thinking Book Series (10 volumes), Cultivating a "Beyond Impossible" Mindset (12 volumes), and Nudge 2.0. These works are accessible in subject matter and clear in structure, using cases and concepts to explain complex psychological mechanisms, helping general readers understand their own decision biases and information overload. Public information is limited, so biographical details are omitted; readers can mainly grasp his writing style and intellectual concerns through the works listed above.

俸绪娴 Author

Feng Xuxian is an author about whom limited public information is available; the verifiable details currently center on two works she has translated. Her representative translations include Nudge 2.0 and The Economic Naturalist 4 (Milk and Cola Economics 4). The former is a popular book on behavioral economics and public policy, while the latter is part of a series that explains economic principles through everyday examples. Judging from these choices, Feng focuses on making specialized knowledge in economics and management accessible to general readers, with translations that emphasize readability and clear presentation of cases. Her works are often classified under management and are suitable for readers who wish to understand economic thinking and decision-making in an approachable way. Since personal details such as birth and death dates, nationality, and educational background are not publicly documented, no speculation is made here; this introduction is based solely on the available information about her works.

Sun Liang Author · China · 1925–1990

Sun Liang (1925–1990), originally named Sun Jilian and styled Chuliang, was a Shanghai native, a renowned critic of foreign literature, translator, and professor. He graduated from the English Department of St. John's University, Shanghai, in 1948, and from 1956 taught in the Foreign Languages Department of East China Normal University, lecturing on European and American literature. He also served as a council member of the Shanghai Foreign Literature Society. Sun Liang devoted much effort to translation and the introduction of foreign literature, translating more than thirty works, including Dubliners, Mrs Dalloway, and One Hundred Famous English and American Poems, and he also wrote Nudge 2.0. His translations are carefully crafted, balancing the tone of the original with readability in Chinese, and have had a broad influence in introducing classics of foreign literature; his works are often classified under foreign literature and classic works.

李井奎 Author

Li Jingkui is a Chinese-language book author about whom public information is limited; his nationality, dates of birth and death, and educational background are not clearly documented. Four of his works are currently held in the library, spanning applied psychology, management, and finance, which suggests a broad range of writing interests. Representative titles include Common Knowledge, Nudge 2.0, Money and Capital in the 21st Century: The Return of Inflation, and Seeing America from Harvard: An Economist's Observations and Reflections. Judging from the titles and categories, he attends to the social formation of knowledge, behavioral decision-making and external influences, the workings of money and capital in the contemporary economy, and observations of American society from an economist's perspective. His writing tends toward accessible explanation for general readers, bringing economic analysis to everyday issues and policy phenomena and helping readers understand the institutional and psychological mechanisms behind individual choices. The books suit ordinary readers interested in economic, psychological, and social topics.

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