Startup Era 2

Name: Startup Era 2
ISBN: 9787508657066

Fu YaoCITIC Press2016

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Word count: 353K words
Series: Startup Era
ISBN: 9787508657066

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Summary

Startup Era 2 is Fu Yao's second novel on entrepreneurship after Startup Era, focusing on the battle for the mobile internet gateway. Guo Xinnian, a Hong Kong native, loves racing and is obsessed with technology. After a car crash caused by texting in a tunnel, he crawls out of the wrecked car shouting that he has a great idea: a walkie-talkie on the phone will change the world. He then goes to Beijing to start a business, struggling under the heavy pressure of funding, team, and market. He finally builds a voice communication product like "Magic Box," only to have it stolen by Luo Wei, who takes both the limelight and the head start. Mobile technology rapidly disrupts the internet industry, and several giants make successive moves to seize the mobile gateway, harvesting the market in turns with a playbook of "focus, extreme, word of mouth, speed." Caught in the gap between the giants, Guo Xinnian must find a new turning point; former investor Na Lan turns to start her own business, exploring a direction in another blue ocean; Luo Wei, Cheng Xiaohu, Wendy, the Young Master, Xiaoshu, and others each have their own calculations and hidden pain. Through business battles, mergers, and product warfare, the novel portrays entrepreneurs' ambition, hesitation, and persistence, and the internet industry's cold law of iteration.

Editor's review

付遥曾做过程序员，也曾在 IBM、戴尔做销售与管理，这样的履历让他的商战小说有一种「行内人」的粗粝质感。他的《输赢》是国内较早成名的商战小说，《创业时代》系列则把镜头对准移动互联网，写打车、语音通讯、入口争夺这些读者每天都离不开的产品背后，是怎样一群人怎样厮杀出来的。作为系列第二部，本书把冲突重心从「创业求生」推进到「巨头围猎」：产品被抢、模式被抄、资本翻脸，主角好不容易站到风口，却发现自己只是跑在最前面的小老鼠。书中把产品迭代、融资节奏、流量入口、并购谈判写得具体，可以当创业故事读，也可以当一份粗糙但真实的行业观察。需要提醒的是，本书篇幅不小、人物线密集，更适合当作一部长篇商战剧来追，而不是当作创业方法论来用。

Who it's for

A good fit for

喜欢《输赢》一类本土商战小说的读者，习惯看谈判、博弈与人物算计
在互联网、投资或创业公司工作，想借小说回看移动互联网早期竞争逻辑的人
追过《创业时代》小说或同名剧集，希望补完郭鑫年等人后续命运的人
想读节奏偏快、事件密集的行业小说，且能接受多线叙事的读者

Not a good fit for

希望获得系统、严谨创业方法论或商业教材的读者，本书是小说而非实务手册
偏好慢节奏、重文学性叙事，对商业术语与谈判细节兴趣不大的读者
对多主角、多线索并行叙事耐心有限，容易记混人物关系的读者

Reading tips

先读《创业时代》第一部再进入本书，郭鑫年的创业起点、与那蓝的关系都需要前作铺垫。
把「谁抢了谁的入口」「谁的盈利模式成立」当作两条线索边读边记，比追感情线更能读出结构。
可对照 TALKBOX、微信等早期语音通讯产品的真实历史阅读，注意小说是虚构创作，不等同于行业实录。
读到并购、融资段落时不妨停下来想想如果自己是创始人会怎么选，能读出作者埋在商业描写里的判断。

About the publisher

CITIC Press China · Founded in 1988

Founded in 1988 and affiliated with China CITIC Group, CITIC Press focuses on business and economics, social sciences, literature and children's books, with common categories covering social sciences, finance, literature, Eastern philosophy and literary appreciation. Its library holds 91 titles, including Yuval Noah Harari's Sapiens trilogy, Thomas Piketty's Capital in the Twenty-First Century, Wu Xiaobo's Thirty Years of Strife: Chinese Enterprises 1978–2008, Nelly Sachs's The Weight of Butterflies: Selected Poems of Nelly Sachs, as well as New Interpretations of the Analects and Chiang Hsun's lectures on Dream of the Red Chamber. Its authors and translators include Lin Junhong, Ba Shusong, Chen Li and Chang Fen-ling. Overall, the press introduces influential works in finance and social sciences while balancing classic translation and local appreciation in literature and Eastern philosophy, combining academic depth with accessible reading.

FAQ

这本书是《创业时代》的续集吗，可以不读第一部直接看吗？

是，《创业时代 2》承接第一部的人物与故事线。虽然作者在书中交代了前情，但郭鑫年的创业起点、那蓝的身份转变以及几位配角的恩怨都建立在前作之上，建议按顺序阅读体验更完整。

《创业时代 2》是真实商业事件的记录吗？

不是。这是付遥创作的长篇小说，据出版社和作者说明，故事取材于互联网创业圈的部分真实背景与幕后情况，但人物、公司、情节均经过虚构加工，不应作为行业事实引用。

这本书有多少字，读起来大概要多久？

据出版信息，本书约 353 千字，平装一册，三百多页。按普通阅读速度，通读大约需要十小时上下，分几天读完比较合适。

付遥还写过哪些作品？

付遥早年做过程序员，后在 IBM、戴尔从事销售和管理，现从事销售方法论的咨询与培训。除《创业时代》系列外，他还著有商战小说《输赢》与历史战争小说《猎天下》。

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