Starting a Business and Opening a Company

Name: Starting a Business and Opening a Company
ISBN: 9787121444708

乔杨Publishing House of Electronics Industry · ChinaDec 2022

2.8

Word count: 111K words
Chapters: 91
ISBN: 9787121444708

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Summary

With the startup wave sweeping in, more and more people are joining the ranks of entrepreneurs. But founders must understand that entrepreneurship is no easy path—it is a grueling discipline. For first-time entrepreneurs, learning from predecessors' experience and lessons is the shortcut to success.

This book offers a detailed look at entrepreneurship, from resource accumulation to financial management. Through interviews with dozens of founders, it presents what entrepreneurship really looks like, warning entrepreneurs and helping them solve some of the difficulties they encounter. The book strives to depict a realistic startup scene, eliminate pitfalls one by one, and offer practical responses to the various challenges startup companies face, in the hope of helping entrepreneurs address problems that may arise from company founding through company growth.

Editor's review

Most startup books on the market focus on success paths; this book takes the opposite approach: it lays out what entrepreneurship really looks like so that newcomers can see the pitfalls ahead. The author covers everything from resource accumulation to financial management, spanning key stages from company founding to growth, and draws on interviews with dozens of founders to give the book's judgments the weight of concrete experience. This approach is especially useful for first-time entrepreneurs, because the most common mistake early on is often not a lack of effort but a lack of expectation about difficulties. The warnings and responses in the book are suitable for reading before taking action, to check whether one's resources, capital, and psychological preparation are in place. Note that the book focuses on presenting real scenarios and common problems rather than offering a universal template; readers should weigh its advice against their own industry and stage. Reading with a notebook is recommended—list the issues relevant to your own plan and think each through before acting.

Who it's for

A good fit for

First-time entrepreneurs preparing to start a company, to identify common risks in advance
Professionals with a startup idea but who have not yet acted, to assess their resources and psychological readiness
Small business operators, to reflect on early-stage management and financial arrangements against the book's issues
General readers interested in the real process of entrepreneurship and hoping to view it rationally

Not a good fit for

Entrepreneurs seeking specific industry business-model design or financing negotiation techniques
Readers hoping for a systematic operational guide to business registration and tax filing
Entrepreneurs who have operated for years and need content on scaling strategy and organizational management

Reading tips

Before writing anything, read the chapters on finance and resource accumulation and take stock of your funding and resource gaps
Use the founder interviews as a mirror: after each case, ask whether your own plan has similar hidden risks
Make a risk list as you read, rank items by probability and impact, and address high-impact items first
After finishing, discuss the book's points with someone with entrepreneurial experience to verify your understanding holds up in practice

About the publisher

Publishing House of Electronics Industry China · Founded in 1982

The Publishing House of Electronics Industry is a comprehensive publisher distinguished by its focus on electronic information and related fields. Judging from the more than 3,000 titles in its catalogue, its publishing covers programming and design, artificial intelligence, computer science, finance and economics, photography, and social sciences, attending both to cutting-edge technology and to general readers. Representative titles include Factor Investing: Methods and Practice, x86 Assembly Language: From Real Mode to Protected Mode, The RISC-V Reader, Artificial Intelligence: Speech Recognition, Understanding and Practice, Phased Array Radar Technology, Radar Target Characteristics, and 100 Go Mistakes and How to Avoid Them, most of which centre on technical methods and engineering practice. Its authors include Shi Chuan, Li Zhong, Wang Xiaobo, David Patterson, Andrew Waterman, and Yu Zihao, among others from China and abroad. Owing to limited public information, no further publishing features are elaborated here.

版权信息
作者简介
内容简介
前言
第1章不忘初衷：实现梦想须脚踏实地
1.1 “实现财务自由”与“改变世界”无对错
1.2 生存下去才是硬道理
1.3 赚合理的钱，走更远的路
1.4 为了使命而工作
1.5 三招治愈创业“自嗨症”
1.6 输了格局，再怎么努力都不可能赢
1.7 你永远赚不到你看不懂的钱
第2章关键技能：高效搜集与利用信息
2.1 影响公司发展的三大信息
2.2 合伙创业时如何共享信息
2.3 从创业网站上寻找有效资料
2.4 建立人际关系，多听、多看
2.5 关注时事新闻，发掘商机
2.6 降低信息的获取成本
第3章合伙创业：股权分配与争议处理
3.1 寻找创业合伙人的渠道
3.2 合伙人入股方式
3.3 合伙创业可能遇到的问题
3.4 股东纠纷如何解决
第4章产品设计：落实创意，迎合需求
4.1 找准产品定位，保证差异性
4.2 切割品类，走爆款路线
4.3 适当提升价格，打造轻奢产品
4.4 创新品类，重新定义细分领域
4.5 撰写全面、有条理的产品需求文档
第5章差异化营销：建立局部竞争优势
5.1 选择正确的竞争对手
5.2 价格是确定的，价值是不确定的
5.3 痛点、痒点、兴奋点
5.4 比附营销策略
5.5 营销中的“降维打击”
第6章品牌塑造：产品溢价的开始
6.1 官方网站：信任+专业+保障
6.2 媒体背书：权威+多元化
6.3 低成本曝光：利用新媒体
6.4 行业大咖背书：增加可信度
6.5 创始人站台：提高品牌辨识度
6.6 延迟发声：学会低调
6.7 堵不如疏：妥善应对舆情
第7章克隆参照物：创业公司成长捷径
7.1 BAT是创业者的参照物
7.2 克隆四步走：寻找、观察、选择、出击
7.3 区隔策略：能战则战，不战则退
7.4 瞄准垂直领域，弯道超车
7.5 实施克隆要考虑实际环境
7.6 创新型克隆：创新与克隆的融合
7.7 如何打破克隆防御
第8章整合资源：合作互补，实现共赢
8.1 整合≠找到B来满足A的需求
8.2 列出详细的资源清单
8.3 如何利用好有限的自有资源
8.4 向上借势，向下捆绑
8.5 步步为营：资源整合的四个阶段
8.6 如何建立合理的利益分配机制
8.7 创业者要有眼光和魄力
8.8 把握资源，借力打力
第9章学会花钱：该花则花，该省则省
9.1 不同发展时期的花钱之道
9.2 三大花钱问题：场地、员工、预算
9.3 创业者个人财务管理
9.4 拿到投资，该花钱还是省钱
9.5 掌握花钱的节奏
第10章利润率分析：寻找成功之道
10.1 放宽眼界，平均水平不是终点
10.2 分解成本，逐项节约
10.3 跨界融合，寻找成本压缩点
10.4 延伸产业上下游，挖掘利润蓝海
第11章现金流管理：以始为终
11.1 现金流及现金流管理的重要性
11.2 读懂三大财务报表
11.3 监控三个关键指标
11.4 如何控制现金流出量
11.5 区分增值和非增值活动
11.6 现金流管理的七大法则
11.7 选择合适的现金流管理模式
第12章贷款经营：冷静应对危机
12.1 面对威胁、恐吓，不要自乱阵脚
12.2 善用证据链让你的案件更有胜算
12.3 如何有效催讨债务
12.4 “加杠杆”要适度
12.5 警惕“714高炮”陷阱
第13章低成本倒闭：面对败局及时止损
13.1 重压之下，创业者更要保重自己
13.2 理智看待创业失败
13.3 申请破产的好处
13.4 严格执行公司注销程序

FAQ

Can the founder interview cases in the book be copied directly?

Copying is not recommended. The interviews present different founders' experiences and lessons in real situations, with differing industries, resources, and personal circumstances. The right way to use them is as references: identify the common pitfalls they expose and judge which risks apply to your own project, rather than replicating their specific actions.

Is it too early to read this book before starting a business?

Not too early—it is actually suitable. The book emphasizes warnings about what entrepreneurship really looks like; the earlier you read it before acting, the better you can set reasonable expectations and check whether your resource accumulation and funding are sufficient. Discovering problems after the company is already running usually costs more to fix, so reading ahead helps avoid some pitfalls.

What does this book focus on, and what does it not focus on?

Judging from its table of contents, the book focuses on resource accumulation, financial management, and responses to various challenges in the entrepreneurial process, striving to present real startup scenarios and eliminate pitfalls. It does not aim to provide specific business models or operational templates for a particular industry; readers with procedural needs such as registration or taxation should consult specialized materials separately.

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About the author

乔杨 Author

Qiao Yang is a writer about whom public information is limited; details such as nationality, dates of birth and death, and educational background are not clearly documented. Judging from the two works held in the collection, his writing focuses on management and finance, with particular attention to enterprise-level services and the practicalities of starting a business. The title TO B Revolution: Practical Implementation of Business Scenarios in Enterprise-Level Services suggests a preference for concrete scenarios and actionable operations rather than abstract discussion of concepts and trends. Starting a Company continues this pragmatic orientation, addressing problems that arise in actual business operations. Overall, Qiao Yang's writing emphasizes practical guidance and speaks directly to the real needs of business operators and entrepreneurs. Because public materials are limited, a full picture of his personal history and body of work remains difficult to sketch, and readers can chiefly come to know his concerns and style through these two books.