Entrepreneurial Practice
Tags
Summary
Editor's review
Who it's for
A good fit for
- Founders of startups in the zero-to-one phase
- Explorers with a business idea but no systematic way to execute it
- Managers at small and medium-sized enterprises responsible for new business development
- Students in business schools or entrepreneurship courses seeking practical supplementation
Not a good fit for
- Readers seeking deep academic theory or analysis of cutting-edge investment trends
- Entrepreneurs already at a mature stage, focused mainly on scaling and capital operations
Reading tips
- Read the table of contents first, then choose chapters for close reading based on your most pressing startup stage (e.g., finding direction, building a team)
- While reading, use the checklists and templates to fill in for your own project, turning knowledge into action immediately
- Consider the book's cases in light of your own industry and absorb them critically, since the specific market environment may have changed
About the publisher
Enterprise Management Publishing House focuses on the field of economics and management publishing, with titles spanning common categories such as inspirational growth, management, food, and examinations. Based on the 317 books in the database, representative titles include Dale Carnegie's The Scrolls (Authoritative Collector's Edition), Liu Chengyuan's Lean Thinking: How Lean Is Implemented in China, Zhong Jiyin's series on Boards of Directors and Corporate Governance, Cao Xibo's New Handbook for Public Speaking Training, Zhu Yutong's Thirteen Marketing Strategies for Chinese Brands and Adoption Methods: Solving Eight Major Local Marketing Problems, and Guan Cha by authors such as Xiu Shang, Liao Xinlin, and Li Xiaorui. Its publishing direction covers management theory, corporate governance, and local marketing practice, while extending to personal growth and language training. Its author resources include researchers and practitioners in economics and management. Public information on its publishing features and series system is limited; the above is based only on the book information in the database.
Contents
- 版权信息
- 前言
- 第一章 全民创业时代
- 开篇案例 拓思：从企业孵化向产业孵化跨越
- 第一节 创业及创业管理的概念
- 第二节 新时代的危与机
- 第三节 新时代的创新趋势
- 第四节 创业机遇与创业实践
- 第五节 创业面临的挑战
- 章末案例 中科闻歌：数字技术开创美好未来
- 章末小结
- 第二章 商业计划书
- 开篇案例 氢电时代：创新商业设计为行业赋能
- 第一节 商业计划书的撰写
- 第二节 写作重点之一：商业模式的形成
- 第三节 写作重点之二：产品与服务
- 第四节 写作重点之三：市场竞争
- 第五节 成功的商业计划书
- 章末案例 派能科技：打造有世界影响力的储能产品
- 章末小结
- 第三章 项目路演
- 开篇案例 德方纳米的全景路演
- 第一节 路演前的准备
- 第二节 路演时的策略
- 第三节 路演后的总结
- 章末案例 科博达的全景路演
- 章末小结
- 第四章 创业的融资和退出
- 开篇案例 圣邦微电子的融资过程
- 第一节 融资需求
- 第二节 财务计划
- 第三节 资金退出
- 章末案例 凯赛生物的创业融资过程
- 章末小结
- 第五章 创业管理
- 开篇案例 拓朴：工程咨询服务行业的领航者
- 第一节 目标管理
- 第二节 团队管理
- 第三节 成本控制
- 第四节 风险管理
- 第五节 组织学习
- 章末案例 天合光能的创业管理
- 参考文献
FAQ
What are the main differences between this book and other entrepreneurship books?
Are the cases in the book outdated?
Is this book easy to understand for readers with no business background at all?
Comments
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About the author
Chen Weijun is an author about whom limited public information is available. All that is currently known is that his works focus on the field of management, with two titles held in the collection: Business Plans: Good Proposals in the Eyes of Investors and Entrepreneurial Practice. Judging from the titles and their common classification, his writing is aimed at entrepreneurs and small and medium-sized business operators, addressing two practical concerns: preparing for financing and carrying out day-to-day operations. The former centers on how to organize a business idea into a proposal that investors are willing to read and assess, while the latter leans toward the operational and execution side of starting a business. His style appears to be practical guidance that emphasizes applicability rather than theoretical exposition. The available information is not yet sufficient to outline his personal experience or background, and readers may turn to these two works to understand his basic approach to writing on entrepreneurial management.
Ma Fei, born in 1961 in Yulin, Shaanxi, is a Chinese author. Publicly available information shows that he has long been engaged in teaching and research in primary and secondary school mathematics, and has served as a special contributor, columnist and editor for several newspapers and periodicals. He has published more than 700 papers in journals such as Mathematical Bulletin and over 20 mathematics monographs, including the Ma Fei Mathematics Classroom series and A Guide to Junior High School Mathematics Learning Methods. The library holds 108 of his works, spanning a remarkably wide range of subjects: philosophical reading such as Tolerance in Conflict: The History, Meaning and Present Situation of a Controversial Concept; medicine and health, including comprehensive breast cancer health management, children's medical care, and health plans for men and women; practical computer books such as a basic Photoshop 2022 tutorial; business and management titles on reshaping business models; and cultural history on ancient Indian civilization. His works are commonly grouped under philosophy, medicine, parenting, computer basics, health and fashion, reflecting an approach aimed at general readers and focused on knowledge popularization and practical application.
Wang Jiansheng: currently, publicly available information is limited, and his identity, background and personal experience have not been clearly documented. According to the library holdings, one of his works, Entrepreneurial Practice, is included and classified under management, indicating that his writing is mainly directed at the practical field of entrepreneurship and business management. The title itself suggests that the book focuses on the actual operations involved in starting a business rather than on abstract theory, and its content is likely to address such aspects as getting a venture off the ground, business decision-making and implementation. Because verifiable information is scarce, it cannot yet be confirmed whether the author has relevant professional experience, nor is it appropriate to make further inferences about his professional identity. On the basis of the available material, Wang Jiansheng's writing is characterized by management writing oriented toward entrepreneurial practice, and is suitable for readers who wish to understand practical paths for starting a business. Further public information is still needed for readers to learn more about his background.
Wang Lankang is an author about whom limited public information is available. His nationality, dates of birth and death, educational background, and professional experience have not been clearly documented. One work by him is held in the collection, Entrepreneurship in Practice, which is classified under management, indicating that his writing focuses on entrepreneurship and business management. Judging from the title, the book emphasizes practical, hands-on methods in the entrepreneurial process rather than abstract theorizing, and is likely intended for readers who are preparing to start a business or are in its early stages. Because more verifiable biographical material is lacking, it is not yet possible to determine the author's industry background or the full scope of his writing, nor to assess the book's specific reception in the market. Readers wishing to understand his views may consult the content of Entrepreneurship in Practice and watch for more complete author information in the future.
