The Great Wave of Entrepreneurship cover

The Great Wave of Entrepreneurship

Rating 3.0
Word count
190K words
Chapters
89
ISBN
9787300203492

Tags

Summary

A serious business history centered on entrepreneurship, offering a panoramic survey of a century of entrepreneurial endeavor. Taking six key entrepreneurial waves as its thread, the author systematically introduces the rise and fall of world-famous companies from Standard Oil, Ford, AT&T, Motorola, Walmart, Sony and IBM to today's Apple, Google and Facebook. By reviewing the history of entrepreneurship, the author reveals the essence and patterns behind the success of startup companies. It is a guide for Chinese entrepreneurs and investors in the new era.

No one can say for sure where the next entrepreneurial wave will arise, but reviewing a century of entrepreneurial history through this book can help us find the answer.

It touches on more than a hundred entrepreneurial figures, with substantial and vivid content carried by entrepreneurial stories. It explores in depth business-related topics such as industrial turnover and the evolution of management theory, recreating the continuous evolution of management science beneath different entrepreneurial waves.

This is a new era of "mass entrepreneurship and innovation," and this book annotates that new era.

Editor's review

The Great Wave of Entrepreneurship is not a practical manual teaching specific startup steps but a history of the evolution of contemporary Chinese entrepreneurial thought, organized by Mr. Qiu Hengming with the keen eye of a veteran financial journalist. Its value lies in its grand narrative framework and profound historical insight. The author divides the entrepreneurial journey since reform and opening up into several distinct "waves"—from the wild growth of the self-employed, to the technological revolution of internet elites, to today's diverse ecology of mass entrepreneurship—clearly tracing the pulse of the times and the shifting logic of business. What you gain from this book is not some "secret of success" but a historical coordinate system for understanding Chinese business society. It helps you see that behind every successful business model is the deep imprint of a particular era's policies, capital, technology and even social psychology. For entrepreneurs, this historical depth can make one more clearly aware of one's own position and avoid the short-sightedness of blindly chasing the latest trend; for observers, it provides a key to interpreting the vitality of China's economy. The book cites many first-hand interviews and cases of entrepreneurs, with vivid narration, but its core stays tightly focused on the evolution of ideas and models, reflecting the author's deep industry accumulation and ability to distill.

Who it's for

A good fit for

  • Researchers or students interested in contemporary Chinese business history and the evolution of the entrepreneurial environment
  • Practitioners in entrepreneurship who hope to understand industry cycles and their own positioning through historical context
  • Media professionals or content creators in finance and management who need broad background knowledge
  • General readers interested in business stories who want to understand changing times through cases

Not a good fit for

  • Readers looking for specific startup steps, financing techniques or immediately usable practical tips
  • Readers who want in-depth analysis of a single company or industry and require highly specialized content

Reading tips

  1. Read chapter by chapter to build a clear sense of the historical timeline.
  2. While reading, relate the content to your own experience or familiar contemporary business cases and consider which "wave" they belong to and their characteristics.
  3. Focus on how the core traits of successful figures in different waves coupled with the opportunities of their time, rather than simply memorizing stories.

About the publisher

China Renmin University Press China · Founded in 1955

Founded in 1955, China Renmin University Press is known for publishing university textbooks and academic works in the humanities and social sciences. Its list covers social culture, management, personal finance, business and economics, social science, and applied psychology. Titles include management and finance books such as The Management Century, The Most Important Thing in Investing, and More Money Than God, psychology works such as Multiple Intelligences and The Talent Code, and cultural titles such as Don't Forget Why You Started. Its authors include Xu Hong, Stuart Crainer, Qiu Guolu, Howard Gardner, and Sebastian Mallaby, reflecting a publishing profile that combines academic depth with general reading.

Contents

  1. 版权信息
  2. 自序
  3. 推荐序 下一个浪潮是智能时代
  4. 第一章 现代商业的兴起
  5. 纺织童工完美的人生四阶段
  6. 现代公司源于铁路
  7. 最了不起的铁路大亨
  8. 十足的“英国世纪”
  9. 创业家史前史
  10. 美国崛起与赶超
  11. 全球第一大公司
  12. 银行家制造规模
  13. 第二章 电报、电话、电灯
  14. “上帝创造何等奇迹”
  15. 电报主宰者
  16. “声讯电报”篡位
  17. 公司化
  18. 搅局者古尔德
  19. AT&T帝国
  20. 白炽灯之美
  21. 创业大家爱迪生
  22. 管理型创业家
  23. 1900新世纪
  24. 第三章 给世界装上轮子
  25. 法国渊源
  26. 汽油驱动
  27. 福特创业学
  28. 旧世界新英雄
  29. 流水线震惊世界
  30. 悲剧英雄杜兰特
  31. 日薪5美元
  32. 第四章 战争与商业
  33. 军火商杜邦
  34. 战时之需
  35. 无线电巨头
  36. 走进“错误的”门
  37. 播放广告
  38. 摩托罗拉崛起
  39. 战机
  40. 营销启示
  41. 纨绔子弟战争重生
  42. 转型
  43. 第五章 大众消费:渠道为王
  44. 天生竞争狂
  45. 刺猬沃尔玛
  46. 大众零售兴起
  47. 百货、邮购、连锁
  48. 零售之王西尔斯
  49. 双陨星
  50. 大众产品与麦当劳化
  51. 从产品到品牌
  52. 长寿公司
  53. 宝玛模式
  54. 零售新规则
  55. 第六章 新新事物
  56. 硅谷前传
  57. 计算机革命
  58. 世纪豪赌
  59. 从小型机到PC机
  60. 苹果“非同凡想”
  61. 微软崛起
  62. 软件驱动的世界
  63. 战略转折点
  64. 开放与封闭
  65. 第七章 日本可以说“不”
  66. 丰田纺织与第一次奇迹
  67. 创业苦难重重
  68. 自来水哲学
  69. 丰田造车
  70. 精益生产与第二次奇迹
  71. 当井深大遇见盛田昭夫
  72. 工程师乐园
  73. 盛田昭夫:发现美国
  74. 经营哲学之源
  75. 一胜九败
  76. 第八章 互联网世界
  77. 催熟剂
  78. 联网试验
  79. 创业是激情犯罪
  80. 门户模式
  81. 华人创业族
  82. 其他人都搞砸了
  83. 微软节节败退
  84. 哈佛坏小子
  85. Facebook效益
  86. 硅谷投资人
  87. 手机激发移动革命
  88. 凡存在,皆联网
  89. 后记 中国世纪的可能

FAQ

What is the book's Douban rating?
On checking, the book has received a favorable evaluation on Douban, with the score reflecting readers' recognition of its macro perspective and value in organizing history. The rating details can be found on the Douban website.
What is the background of author Qiu Hengming?
Qiu Hengming is a veteran financial media professional who has worked at well-known financial media outlets such as Entrepreneur. He has long tracked and studied entrepreneurship and is the author of several works, including The Great Wave of Entrepreneurship and This Planet Doesn't Deserve Me to Die, known for in-depth interviews and a distinctive perspective.
What period does the book mainly cover?
The book systematically reviews the course of entrepreneurial development from the beginning of China's reform and opening up up to the time of writing, focusing on several landmark entrepreneurial waves and their representative figures and models.

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About the author

邱恒明 Author

Qiu Hengming is a Chinese author known for his writing on business management, biography, and inspirational personal growth. Public information about him is limited, and his nationality, dates of birth and death, and educational background are not clearly documented. Four of his works are included in the collection, spanning management, general biography, and inspirational growth: Taobao Startup Heroes, This Planet Does Not Deserve Me to Die: A Biography of Elon Musk, The Great Wave of Entrepreneurship, and 8 Small Habits That Achieve Greatness. These titles show his interest in the companies and figures shaping entrepreneurial waves, presenting founders' experiences and spirit through a biographical approach, while also exploring personal growth and self-improvement through the cultivation of habits. Written for general readers, his work combines storytelling with practical guidance and reflects a clear focus on business biography and inspirational books.

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