The Great Wave of Entrepreneurship
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Summary
No one can say for sure where the next entrepreneurial wave will arise, but reviewing a century of entrepreneurial history through this book can help us find the answer.
It touches on more than a hundred entrepreneurial figures, with substantial and vivid content carried by entrepreneurial stories. It explores in depth business-related topics such as industrial turnover and the evolution of management theory, recreating the continuous evolution of management science beneath different entrepreneurial waves.
This is a new era of "mass entrepreneurship and innovation," and this book annotates that new era.
Editor's review
Who it's for
A good fit for
- Researchers or students interested in contemporary Chinese business history and the evolution of the entrepreneurial environment
- Practitioners in entrepreneurship who hope to understand industry cycles and their own positioning through historical context
- Media professionals or content creators in finance and management who need broad background knowledge
- General readers interested in business stories who want to understand changing times through cases
Not a good fit for
- Readers looking for specific startup steps, financing techniques or immediately usable practical tips
- Readers who want in-depth analysis of a single company or industry and require highly specialized content
Reading tips
- Read chapter by chapter to build a clear sense of the historical timeline.
- While reading, relate the content to your own experience or familiar contemporary business cases and consider which "wave" they belong to and their characteristics.
- Focus on how the core traits of successful figures in different waves coupled with the opportunities of their time, rather than simply memorizing stories.
About the publisher
Founded in 1955, China Renmin University Press is known for publishing university textbooks and academic works in the humanities and social sciences. Its list covers social culture, management, personal finance, business and economics, social science, and applied psychology. Titles include management and finance books such as The Management Century, The Most Important Thing in Investing, and More Money Than God, psychology works such as Multiple Intelligences and The Talent Code, and cultural titles such as Don't Forget Why You Started. Its authors include Xu Hong, Stuart Crainer, Qiu Guolu, Howard Gardner, and Sebastian Mallaby, reflecting a publishing profile that combines academic depth with general reading.
Contents
- 版权信息
- 自序
- 推荐序 下一个浪潮是智能时代
- 第一章 现代商业的兴起
- 纺织童工完美的人生四阶段
- 现代公司源于铁路
- 最了不起的铁路大亨
- 十足的“英国世纪”
- 创业家史前史
- 美国崛起与赶超
- 全球第一大公司
- 银行家制造规模
- 第二章 电报、电话、电灯
- “上帝创造何等奇迹”
- 电报主宰者
- “声讯电报”篡位
- 公司化
- 搅局者古尔德
- AT&T帝国
- 白炽灯之美
- 创业大家爱迪生
- 管理型创业家
- 1900新世纪
- 第三章 给世界装上轮子
- 法国渊源
- 汽油驱动
- 福特创业学
- 旧世界新英雄
- 流水线震惊世界
- 悲剧英雄杜兰特
- 日薪5美元
- 第四章 战争与商业
- 军火商杜邦
- 战时之需
- 无线电巨头
- 走进“错误的”门
- 播放广告
- 摩托罗拉崛起
- 战机
- 营销启示
- 纨绔子弟战争重生
- 转型
- 第五章 大众消费:渠道为王
- 天生竞争狂
- 刺猬沃尔玛
- 大众零售兴起
- 百货、邮购、连锁
- 零售之王西尔斯
- 双陨星
- 大众产品与麦当劳化
- 从产品到品牌
- 长寿公司
- 宝玛模式
- 零售新规则
- 第六章 新新事物
- 硅谷前传
- 计算机革命
- 世纪豪赌
- 从小型机到PC机
- 苹果“非同凡想”
- 微软崛起
- 软件驱动的世界
- 战略转折点
- 开放与封闭
- 第七章 日本可以说“不”
- 丰田纺织与第一次奇迹
- 创业苦难重重
- 自来水哲学
- 丰田造车
- 精益生产与第二次奇迹
- 当井深大遇见盛田昭夫
- 工程师乐园
- 盛田昭夫:发现美国
- 经营哲学之源
- 一胜九败
- 第八章 互联网世界
- 催熟剂
- 联网试验
- 创业是激情犯罪
- 门户模式
- 华人创业族
- 其他人都搞砸了
- 微软节节败退
- 哈佛坏小子
- Facebook效益
- 硅谷投资人
- 手机激发移动革命
- 凡存在,皆联网
- 后记 中国世纪的可能
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About the author
Qiu Hengming is a Chinese author known for his writing on business management, biography, and inspirational personal growth. Public information about him is limited, and his nationality, dates of birth and death, and educational background are not clearly documented. Four of his works are included in the collection, spanning management, general biography, and inspirational growth: Taobao Startup Heroes, This Planet Does Not Deserve Me to Die: A Biography of Elon Musk, The Great Wave of Entrepreneurship, and 8 Small Habits That Achieve Greatness. These titles show his interest in the companies and figures shaping entrepreneurial waves, presenting founders' experiences and spirit through a biographical approach, while also exploring personal growth and self-improvement through the cultivation of habits. Written for general readers, his work combines storytelling with practical guidance and reflects a clear focus on business biography and inspirational books.