Thirteen Lessons on Entrepreneurship cover

Thirteen Lessons on Entrepreneurship

Rating 3.0
Word count
72K words
Chapters
18
ISBN
9787121460630

Tags

Summary

We must think about ourselves and about all things; a good angel investor is also a good startup coach. The job of a good angel investor is to do whatever it takes—induce, plead with, and sometimes even threaten founders—to give them a broader and deeper perspective on problems, and ultimately help them become better than they thought they could be. In this book, author Cai Wei distills the entrepreneurial experiences of ten thousand founders into a pot of Laba porridge, reviewing and reflecting on the principles of entrepreneurship—even aiming to deliver a "sharp shout" to wake you up—using real stories and hard-won lessons to guide you through learning entrepreneurship.

Editor's review

This is a startup book that emphasizes practical review rather than theoretical preaching. Drawing on his experience with a large number of entrepreneurs, the author simmers real stories and lessons into a "Laba porridge" of experience, and says outright that he wants to push readers toward reflection in the manner of a "sharp shout." The book focuses on the mindset of entrepreneurship, arguing that entrepreneurs must think about themselves and also about all things, and from the dual perspective of angel investor and startup coach, it reminds entrepreneurs to break out of self-imposed limits and gain a broader, deeper way of looking at problems. Its highlight is that it speaks through cases and hard-won experience rather than piling up success-study slogans, giving it a sense of immediacy and warning. It is suitable as a mirror for self-reflection for entrepreneurs in the early stage or at a bottleneck, and also for readers interested in the relationship between angel investment and startup coaching. When reading, one should compare it with one's own project problems rather than copying it as a universal formula.

Who it's for

A good fit for

  • First-time entrepreneurs or those in the startup stage who need real experience for reference
  • Leaders of startup teams facing development bottlenecks who hope to step outside fixed perspectives and reflect
  • Investment-related readers interested in the roles of angel investors and startup coaches
  • Practical readers who like case-review content and resist empty success-study talk

Not a good fit for

  • Academic readers expecting a systematic startup theory textbook or a complete course system
  • Researchers seeking specific industry data and market analysis reports
  • Casual readers uninterested in entrepreneurship who only want literary narrative

Reading tips

  1. Read through once to build an overall framework, then closely read chapters close to your own project stage
  2. After each case, write down the corresponding problems in your own project to form review notes
  3. Read together with other entrepreneurs and discuss project peer reviews around the book's viewpoints
  4. When encountering a "sharp shout" viewpoint, do not rush to agree or refute; judge it against your own experience first

About the publisher

Publishing House of Electronics Industry China · Founded in 1982

The Publishing House of Electronics Industry is a comprehensive publisher distinguished by its focus on electronic information and related fields. Judging from the more than 3,000 titles in its catalogue, its publishing covers programming and design, artificial intelligence, computer science, finance and economics, photography, and social sciences, attending both to cutting-edge technology and to general readers. Representative titles include Factor Investing: Methods and Practice, x86 Assembly Language: From Real Mode to Protected Mode, The RISC-V Reader, Artificial Intelligence: Speech Recognition, Understanding and Practice, Phased Array Radar Technology, Radar Target Characteristics, and 100 Go Mistakes and How to Avoid Them, most of which centre on technical methods and engineering practice. Its authors include Shi Chuan, Li Zhong, Wang Xiaobo, David Patterson, Andrew Waterman, and Yu Zihao, among others from China and abroad. Owing to limited public information, no further publishing features are elaborated here.

Contents

  1. 版权信息
  2. 前言
  3. 序 我为什么要做天使投资
  4. 第一课 假如能活一千年,你该如何创业
  5. 第二课 JUST DO IT
  6. 第三课 如何开始一场轰轰烈烈的创业
  7. 第四课 战略论
  8. 第五课 公司需不需要使命、愿景、价值观
  9. 第六课 为什么要做第一
  10. 第七课 不懂财务的创业者不是好CEO
  11. 第八课 资本家赌未来,企业家赌产品
  12. 第九课 没有增长,就是失败
  13. 第十课 人心惟危,道心惟微;惟精惟一,允执厥中
  14. 第十一课 如何寻找萧何与韩信
  15. 第十二课 想象力比知识更重要
  16. 第十三课 谦虚使人进化
  17. 后记 不忘初心
  18. 参考资料

FAQ

Is this book success-study chicken soup?
From the materials, the book emphasizes reviewing entrepreneurial mindset through real stories and hard-won experience, and says outright that it wants to push readers toward reflection in the manner of a "sharp shout," rather than listing success slogans. It is closer to case review and experience summary; readers still need to judge it against their own situation and should not treat it as a template guaranteeing success.
Can people without entrepreneurial experience understand it?
They can understand it, but the gain will be reduced. The book unfolds through real startup stories and lessons; readers without entrepreneurial experience may find it hard to feel the specific difficulties personally. If they intend to start a business, they can treat it as a book for understanding the real face of entrepreneurship in advance, and reading with questions works better.
What do the "thirteen lessons" in the title refer to?
The available materials only state that the book unfolds around entrepreneurial mindset and real cases, and do not list the specific titles of the "thirteen lessons" one by one. Readers can look at the table of contents to understand the distribution of lesson topics, then choose key chapters according to the startup stage or problems they care about.

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About the author

蔡玮 Author

Cai Wei: publicly available information about this author is limited, and the only known work is Startup in Thirteen Lessons, commonly classified under personal finance. On the basis of the existing information, the writing centers on the theme of entrepreneurship and is organized in a course-like, section-by-section structure, breaking the issues involved in starting a business—such as initial preparation, business thinking, and financial arrangements—into a number of lessons presented layer by layer, so that readers may read in order or consult selected parts as needed. The "thirteen lessons" in the title indicate a lecture-style arrangement rather than a collection of miscellaneous essays; its classification under personal finance suggests that the discussion is largely related to financial planning and resource allocation for individuals or small-scale operators. Because no reliable records of the author's life, nationality, education, or professional background have been found, this introduction makes no speculation and merely outlines the writing profile based on the work information in the database: it is aimed at ordinary readers with entrepreneurial intentions, written in plain language, and focused on practical sorting and reminders. The book's influence still awaits support from further materials, and readers may regard it as an introductory reference.

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