Metaverse: A Super Introduction
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Summary
The metaverse is the ultimate form of the digital economy and digital life.
Metaverse = physical world + digital world.
The tipping point has arrived.
We have no choice but to take the leap into a new era!
In this book, veteran internet observer and technology expert Fang Jun explains the seven foundations of the metaverse: massive collaboration, three-dimensionality, gamification, ownership systems, programmability, self-organization, and experience.
He takes you on a tour of the metaverse world, helping you see the big picture, adapt to change, and win in the fourth digital wave.
Some want to go to Mars; we are migrating to the metaverse.
Editor's review
Compared with similar works, the book's standout feature is its "primer" positioning—Fang Jun deliberately avoids difficult technical details and instead uses vivid business cases (such as Decentraland and The Sandbox) and accessible historical analogies (such as the history of the internet) to lower the barrier to understanding. This approach sacrifices some technical depth, but it is more conducive to helping readers build an overall cognitive map of the metaverse. The book's core argument that "the metaverse is not a virtual reality game, but the next form of the internet" provides a valuable anchor for today's chaotic discussions.
It is worth noting that the book was written during the explosive rise of the metaverse concept, and some business cases may have changed, but the author's analysis of the underlying logic remains instructive. For readers who want to quickly understand the basic framework of the metaverse and avoid being misled by one-sided information, this is an efficient choice.
Who it's for
A good fit for
- Non-technical readers who want a systematic understanding of basic metaverse concepts
- Business managers and entrepreneurs interested in digital economy trends
- Media and education professionals who need to quickly build a metaverse knowledge framework
- Social science enthusiasts open to the social impact of new technologies
Not a good fit for
- Engineers or developers seeking concrete technical implementation solutions
- Readers expecting deep philosophical discussion or radical futurist views
Reading tips
- Consider skimming Chapter 4 on economics and governance first to establish a sense of the issues before reading the technology chapters
- Use the cases in the book alongside current updates from the relevant platforms for comparative observation
- As you read, consider which arguments are technical extrapolations and which are business visions, cultivating a critical perspective
About the publisher
In addition to science and technology and professional publishing, the books in our catalog from China Machine Press also reflect a sustained focus on psychology, computing, management, finance and economics, and social sciences. In psychology, the catalog includes works by C. G. Jung and introductions to analytical psychology, as well as applied topics such as stress and health, and addiction and healing. In computing, it features Structure and Interpretation of Computer Programs (JavaScript Edition). Management and finance titles include Administrative Behavior (4th Edition), The Price of Inequality (Collector's Edition), and This Time Is Different: Eight Centuries of Financial Folly (Commemorative Edition). In the philosophy and history of science, there is The Worldview: The Third Edition. Relevant authors include C. G. Jung, William McGuire, Sonu Shamdasani, and Gabor Maté. Public information is limited; the above summarizes the publisher's profile based solely on the books in our catalog.
Contents
- 版权信息
- 作者简介
- 名词解读
- 推荐语
- 推荐序 元宇宙，重构互联网创作者经济的生产力关系
- 前言 元宇宙的七大基石
- 第一章 元宇宙，对未来数字世界的向往
- 扎克伯格与马化腾的期待
- 元宇宙已来：游戏与电影
- 互联网就是元宇宙：立体互联网与价值互联网
- 专栏 从地球村到元宇宙：未来的诞生
- 第二章 比真实还真实：元宇宙四象限
- 从虚拟现实到实时的真实
- 如何创造亦真亦幻的世界
- 这是我们要的未来吗
- 元宇宙四象限：线上应用、线下应用、虚拟世界、镜像世界
- 专栏 元宇宙时代，技术长什么样
- 第三章 你所知的第一个元宇宙：维基知识之城
- 维基百科：知识之网是如何织成的
- “你为什么不编辑一下呢？”
- 维基元宇宙的背后：大规模协作构建全球知识体
- 专栏 人们为何和如何大规模协作
- 第四章 如何建设好的元宇宙：Decentraland虚拟之城
- Decentraland，一个3D的虚拟世界
- Decentraland缺少的是人的活动
- 如何建设好的元宇宙
- 专栏 如何建设一座充满多样性的活力之城
- 第五章 不只是游戏，还是经济实验：可爱的阿蟹
- 《阿蟹游戏》，首先是一款游戏
- 不一样的《阿蟹游戏》经济学
- 专栏 游戏化让现实变得更美好
- 第六章 以太坊：数字世界的所有权管理系统
- 从世界账本，到世界计算机，再到全球结算层
- 以太坊：找寻自己的路
- 标准化：编程接口与通证标准
- 世界上的大部分事物都是不可互换的
- 发展出应用：以太坊上跑起金融业务
- 专栏 以太坊区块链网络就是元宇宙的典范
- 第七章 可编程的世界：DeFi金融城的形成
- 从智能合约平台到DeFi金融城
- DeFi中的智能合约程序
- 治理通证的创新：组织协调与利益分享
- 可编程带来可组合性：用代码连通起来
- 专栏 编程能力是元宇宙时代的听说读写
- 第八章 DAO，未来的组织
- 组织的变迁：从市场，到企业，到平台，到社区
- 向社区转变的三个疑问与解答
- 用DAO的形式实现社区：关键是内部资本
- DAO的发展简史与主要类别
- 专栏 来自过去的启示：混序的维萨
- 第九章 进入迪士尼乐园的梦幻之城
- 迪士尼乐园：昨日和明日的真实世界
- 永不完工的乐园：迪士尼乐园的设计原则
- 专栏 元宇宙带来数字世界的体验经济
- 结语 两个世界中的你
FAQ
Does this book require a background in computer science or blockchain?
Are the views in the book outdated?
How is this book different from other metaverse primers?
Comments
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About the author
Fang Jun is a Chinese author of business and management books, an experienced book planner and writer, and holds a master's degree in economics. He has long been engaged in enterprise case studies and has worked in brand planning and marketing at advertising agencies and foreign-funded media organizations. His writing spans education, finance, inspirational growth, management, and social sciences. Nine of his works are included in the collection, including Penetrating Learning, Relearning How to Learn: Using New AI Tools to Boost Efficiency Tenfold, The Philosophy of High-Standard Conduct, Planning Your Work, A Super Introduction to the Metaverse, Don't Let Habits Ruin You, Don't Let Details Ruin You, and Rural Governance: Participation, Ethics, and Ideas. His business, management, and self-management books target workplace readers and emphasize cases and practical application, while his books on learning methods respond to technological change and explore how to improve efficiency with new tools. Public information is limited, and his birth and death years and detailed biography are not recorded.
