Entrepreneur-Investor

Name: Entrepreneur-Investor
ISBN: 9787505743687

于俊燕China Friendship Publishing Company · ChinaJun 2018

3.7

Word count: 8.3K words
Chapters: 63
ISBN: 9787505743687

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Summary

Chinese business civilization is rapidly evolving from the era of industrial commercialism to that of industrial-financial commercialism. Capital's capacity to penetrate, disrupt, and support any real economy is increasing exponentially, and every enterprise faces the challenges and opportunities of securitization. Meanwhile, the role of the entrepreneur is being redefined. Reunderstanding industry in the sense of capital and learning to grow wealth through financing and investment are new lessons entrepreneurs urgently need. A new species is emerging—the "enterpriser-investor"—who combines the roles of entrepreneur and investor with a distinctive amphibious character: dwelling in the beloved real industry to drive its iterative progress and sustainable development, and dwelling in the "irrational exuberance" of capital markets to grow wealth through movement. Over the past two decades, enterpriser-investors have been among the most noteworthy new success stories in global business.

Editor's review

Written by financial journalist Yu Junyan, The Enterpriser-Investor focuses on a rising role in today's business environment: the enterpriser-investor. These individuals are both entrepreneurs and investors, running real businesses while growing wealth through capital operations. The book systematically outlines their mindset, action logic, and core capabilities, and explores how industry and capital can be effectively combined. Rather than a dense theoretical work, it draws on extensive cases and practical observations to offer readers an integrated business perspective. Its value lies in keenly capturing that, as China's economy reaches a certain stage, pure business operation or financial investment is no longer sufficient, and synergy between the two has become the new trend. For entrepreneurs in transition or those interested in wealth management, it provides a valuable thinking framework. Some viewpoints lean toward advocacy of ideas, with less depth at the operational level. Overall, it is a timely and thought-provoking business read for those seeking to broaden their business horizons.

Who it's for

A good fit for

SME owners hoping to combine industrial operations with capital markets
Investors interested in new business models and wealth management strategies
Professionals seeking new paths for career development and wealth growth
Business school students or researchers interested in the evolution of contemporary business ecosystems

Not a good fit for

Readers expecting detailed, step-by-step investment guides
Readers with a strong preference for pure theory or in-depth academic analysis

Reading tips

Use the enterpriser-investor cases in the book as a starting point to look up their public business developments for further reflection
While reading, consider your own industry or career stage and the possibilities of combining industry with capital
Treat the book's views as a starting point for discussion with like-minded friends to gain more perspectives

About the publisher

China Friendship Publishing Company China · Founded in 1983

China Friendship Publishing Company is a comprehensive publisher known for its literary titles, covering classical Chinese literature, foreign literature, folk literature and cultural appreciation. According to the books in the database, its classical list includes celebrated dramas and novels such as The Peony Pavilion, The Romance of the Western Chamber and Strange Tales from a Chinese Studio, as well as note-style classics like Hong Mai's Rongzhai Suibi. In foreign literature it offers translations of Dostoevsky's Crime and Punishment, Kawabata Yasunari's Snow Country and Anne Frank's The Diary of a Young Girl, involving translators such as Zeng Siyi. It also publishes The Complete Literary Works of Lu Xun and titles associated with the "Xue'er Shuguan" editorial group, balancing the collation and popularization of classic texts. Public information on its publishing features and plans is limited; the above is summarized only from the books in the database.

版权信息
序一从今天起，有一类企业家叫“企投家”
序二企业家中的“头号玩家”——企投家
第一章商界新物种：企投家……
改革开放下半场：产融商业主义时代
企投家的门槛
打开思维的天窗：从确定论到概率论
未来十年的机会
第二章比尔·盖茨：世界首富的财富管理密码
微软时代：信息化革命的先驱
大隐隐于市——家族办公室：瀑布投资
多元化的财富构成、更少的风险敞口
家族慈善的双层结构：基金会与信托基金
投资穷人
第三章孙正义：疯狂的“亚洲巴菲特”
站在巨人肩上的经营者
产业投资与实业经营并轨
控制产业链上下游
用投资的方式再造公司
企投模式推动企业价值持续增长
第四章马斯克：现实版钢铁侠
脑洞大开的高科技生意
入局改变产业格局
特立独行的输血模式
第五章李嘉诚：多头超人的商业帝国
实业发迹：浪潮之巅
低买高卖“点金”术
进退之道
第六章柳传志：“实业+投资”双轮驱动
拐大弯：启动非相关多元化
缔造“实业+资本”战略格局
下半场的打法：脱虚向实
第七章张瑞敏：打破传统企业的围墙
实业傍金控
产融结合打通产业链
海尔的闭环效应
缔造“热带雨林”
第八章鲁冠球：民企常青树的资本先知
收购成就产业帝国
混业经营
实业为基
第九章雷军：创业与资本联动的顺势而为
有梦的天使投资人
在风口狂奔
聚焦、补课与探索
生态链投资模式：“大船到舰队”
第十章俞敏洪：构建教育培训“生态圈”
中国合伙人的故事
搭建新东方护城河
天使投资人：与年轻人为伍
第十一章江南春：传媒守望者的资本打法
三座里程碑
“分众没有生命周期”
赌对不变
第十二章陈九霖：昔日颠覆者的低谷逆袭
打工皇帝的滑铁卢
东山再起
投资即修行
第十三章陶闯：大资管时代的赋能者
战略资本家的前奏曲
资源有限，资本无限
赋能投资：资源的嫁接超越资本
2017——中国企投家元年企投会大事记

FAQ

What is the book's Douban rating?

The book's rating information on Douban is not widely available or displayed, possibly due to its relatively niche financial subcategory. Reader reviews appear more often on other e-commerce or book platforms.

What is the author Yu Junyan's background?

Yu Junyan is a researcher and writer in the financial field, with long-standing attention to business trends, corporate strategy, and investment. Her writings tend to explain complex business concepts in accessible terms, bridging theory and practice.

What is the core idea of the book?

The core idea is to advocate "enterpriser-investor" thinking: entrepreneurs should not be confined to product operations but should have an investment vision and empower their businesses through capital; investors should not discuss finance apart from industry but need a deep understanding of the real economy. Integrating the two is key to meeting future business challenges.

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About the author

于俊燕 Author

Yu Junyan is an author with limited publicly available information; the only work currently on record is the finance title Qi Tou Jia (The Entrepreneur-Investor). Judging from the title and its usual classification, the book falls within finance writing and concerns the intersection of entrepreneurship and investment behavior, likely touching on business operations, capital management, and investment decisions. Because only this one work is held in the collection, and the author's nationality, dates of birth and death, English name, and personal history are not recorded, no further account of her life or writing trajectory can be given. On the available evidence, Yu Junyan writes for finance readers, with a subject close to business practice and investment topics, and her style appears to center on practical analysis and conceptual explanation. For readers interested in the relationship between corporate investment and business management, this work offers a usable point of entry; more public material is needed regarding the author's background, other writings, and broader influence.