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Summary
Avoid the binary divide: The world should no longer be divided into developed and developing countries. Most countries are middle-income countries, and this traditional classification can easily cause you to miss potential markets in modern society. Avoid generalization: On some city streets, you will see many half-built houses. It is easy to assume this is because the builders ran out of funds or had no plan. In fact, this is the owner's clever way of storing wealth. Avoid the single perspective: The United States ranks first in the world in per capita health spending. Yet the United States is not the country with the longest life expectancy. Its average life expectancy ranks only 40th. Avoid the urgency instinct: "You must act now, or it will be too late!" This sentence only brings pressure and anxiety. In the vast majority of cases, we do not need to take immediate action; there will still be opportunities later. Open this book and develop the habit of thinking with data!
Editor's review
Who it's for
A good fit for
- Ordinary readers who are often swayed by news headlines and social media emotions and want to restore calm judgment
- Professionals who need to conduct market analysis, public communication, or team decision-making
- Beginner readers interested in data literacy who want to learn to use simple charts to distinguish true from false information
- Young people prone to anxiety and pessimistic expectations who want to build a more rational worldview
Not a good fit for
- Professional readers expecting to systematically learn statistical methods or data analysis techniques
- Readers hoping to obtain specific industry data reports or investment advice
- Readers who prefer literary narration and lack patience for case-based reasoning
Reading tips
- Read the instinct identification checklist at the beginning of each chapter first, then read the cases, and finally practice by comparing them with your own work or life experience
- Prepare a pen; when you reach the data charts the author provides, cover the conclusion first, judge the trend yourself, and then compare it with the original text
- Put the ten instincts on sticky notes on your desk; before making any important judgment, glance at them, pick the one you are most likely to fall for, and ask yourself about it
- After reading, find a recent news item that made you anxious, re-analyze it using the book's methods, and write a 300-word short review
About the publisher
Shanghai Wenhui Publishing House focuses on foreign literature, science fiction, and quality fiction. Its catalogue of 218 titles spans literature, mystery and detective fiction, and social novels. Representative books include Middlemarch, The Grapes of Wrath, Snow Country, and The Complete Short Stories of Arthur C. Clarke, as well as Gu Long's Happy Heroes and Remarks on Lyrics in the World. In translation, translators such as Chen Jinhui, Chen Zongchen, Huang Yuesheng, and Qin Peng work alongside authors including George Eliot, John Steinbeck, Yasunari Kawabata, and Arthur C. Clarke, giving the press a profile that balances literary classics and genre fiction. Public information on its other publishing areas is limited.
Contents
- 版权信息
- 作者寄语
- 引言
- 第一章 一分为二 仅用一张纸就能捕捉到藏在教室里的怪物
- 第二章 负面思维 我算是在埃及出生孵化器里的婴儿能告诉你什么是世界
- 第三章 直线思维 存活率高，人口反而变少 交通事故就像龋齿 为什么我的孙子和世界人口一样
- 第四章 恐惧本能 怎样才能藏起来四千万架飞机 我怎样获得诺贝尔和平奖
- 第五章 规模错觉 重新使用你已经拥有的两个神奇工具 合理看待战争纪念碑和熊攻击人事件
- 第六章 以偏概全 我为什么要说谎 为什么房子只盖一半也是个很聪明的做法
- 第七章 命中注定 关于移动的石头和爷爷没告诉我的事
- 第八章 单一视角 为什么政府不应该被认为是冷酷的 为什么鞋子和砖头有时候会比数字更有用
- 第九章 归咎他人 关于神奇的洗衣机和挣钱的机器人
- 第十章 情急生乱 事出紧急的情况，为什么会阻碍我们正常思考
- 第十一章 实践中的实事求是
- 结语
- 致谢
- 附录 世界各个国家答得如何
- 笔记
- 数据来源
- 作者简介
FAQ
How is this book different from ordinary data analysis books?
Can I understand it without a statistics background?
Can the methods in the book be used directly for work decisions?
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About the author
Hans Rosling is an author who explains global development trends through data, and his works are often shelved under management in Chinese bookstores. Two of his books are included in this collection, with Factfulness: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think and Factfulness as representative titles. Because public information is limited, details such as his biography, nationality, and dates of birth and death cannot be confirmed and are not inferred here. Judging from the available works, Rosling's writing focuses on using statistics to correct intuitive misjudgments about the world, emphasizing facts and reason over emotional judgment. His style is accessible and aimed at general readers, and he makes frequent use of charts and everyday examples. Such content offers reference value for management decisions, public discussion, and media literacy, and has therefore attracted attention.
Ola Rosling is an author about whom limited public information is available; her nationality, dates of birth and death, and educational background are not clearly recorded, and only two of her works are currently held in the collection. Judging from Factfulness: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think and Fact, her writing focuses on management and extends to everyday judgment and decision-making methods. Rather than relying on abstruse theory, her work tends to draw on data, facts, and common cognitive pitfalls to help readers recognize how emotions interfere with judgment and develop more rational habits of thought. Her books are often classified as management and thinking-methods titles and are suited to general readers who wish to improve the quality of their decisions. Because of limited materials, a full picture of her personal experience, professional identity, and body of work cannot be presented; only a brief account of the themes and style of her available works is possible.
Anna Rosling Rönnlund is a Swedish data visualization specialist and a co-founder of the Gapminder Foundation. She is a co-author, with Hans Rosling and others, of the book Factfulness, published in Chinese as Factfulness: Avoiding Emotional Decision-Making, which uses data and charts to help readers recognize common cognitive biases and view the world more rationally. Her writing and presentation style focuses on turning statistical information into intuitive graphics, making complex issues easier to understand, and has thus drawn attention among management readers. The library currently holds two of her works, both centered on this theme. Public information about her life, education, and awards is limited, so no speculation is made here.
Zhang Zheng is an author for whom only limited public information is currently available; details such as nationality, birth and death dates, and educational background have not been clearly recorded. What can be confirmed is that two of the author's works are included in the collection, namely Factfulness: Avoiding Emotional Decision-Making and Factfulness. Judging from the titles and the common classification, Zhang Zheng's writing centers on management, with themes oriented toward decision-making thinking and the organization of cognitive biases, seeking to help readers reduce emotional interference in complex information environments and make judgments and choices in a more rational way. Such works are usually developed around specific problems, written in plain language, and emphasize the practicality and everyday application of concepts, making them suitable for managers and general readers interested in training their thinking. Because relatively little personal information is available, a fuller assessment of the author's life and overall body of work is difficult; readers may refer to the above works to understand the author's areas of focus and writing characteristics.
