A Different Book on Eloquence cover

A Different Book on Eloquence

Rating 3.6
Word count
135K words
Chapters
94
ISBN
9787504480095

Tags

Summary

Of the factors behind a person's success in life, 85% comes from verbal communication skills, while 15% depends on professional knowledge. Clearly, speaking plays an immeasurable role for humans. People often use language to "spar," probing each other's inner thoughts through dialogue to decide whether to cooperate, understand, or clash and contend. Mastering good verbal tactics lets you achieve excellent results with few words—so that the moment you open your mouth, you win others' goodwill, making everyone feel a warm spring breeze when speaking with you, and thus like you and draw close to you.

Editor's review

Unlike traditional speech-skills manuals, "A Different Book of Eloquence" approaches the subject from psychology and the essence of communication, offering a practical guide. The author, Zhang Ran, a veteran communication trainer, distills years of hands-on experience into an actionable framework of thinking. The book's most striking value lies in overturning the stereotype that eloquence is performance, emphasizing instead that listening, empathy, and logical structuring are the cornerstones of effective communication. Drawing extensively on scenario-based cases, from workplace briefings to everyday socializing, it analyzes the psychological drivers behind language and helps readers build their own system of expression. Compared with similar books that overfocus on techniques, this one attends more to underlying principles—how to use language to build trust, defuse conflict, and convey value. Some chapters on combining nonviolent communication with critical thinking are especially compelling, offering readers a growth path that is both profound and concrete. Note that the book is theoretically dense, suited to readers willing to think deeply rather than those seeking quick-fix tricks.

Who it's for

A good fit for

  • Professionals seeking to enhance their deep-communication skills
  • Explorers interested in the psychology of interpersonal relationships
  • Managers who need to build expressive logic systematically
  • Introverted personalities who often feel inarticulate in social settings

Not a good fit for

  • Readers looking for a three-day crash course in speech templates
  • Beginners who only need basic small-talk techniques

Reading tips

  1. Read chapters in order, and focus on absorbing the reflection exercises at the end of each chapter
  2. Reread relevant chapters selectively based on recent communication difficulties
  3. Keep a notebook while reading to record ideas and cases that resonate

About the publisher

China Commercial Publishing House China · Founded in 1980

Founded in 1980, China Commercial Publishing House focuses on books in economic management and commerce and circulation, while also covering inspirational growth, biography and foreign literature. Representative titles available in the database include The Old Man and the Sea, The Family Letters of Zeng Guofan, The Nightingale and the Rose, How to Stop Worrying and Start Living and A Message to Garcia, as well as practical finance and management works such as Chen Boxian's Lectures on Family Trusts, Corporate Layoffs, Job Transfers and Dismissals: Scheme Design and Risk Prevention, and A Complete Practical Guide to Corporate Incentive Mechanism Design. Its authors range from foreign masters such as Ernest Hemingway, Oscar Wilde and Dale Carnegie to An Ran, Zhang Chi, Fang Ming, Chen Boxian and Ye Mao. Given limited public information, its publishing profile is best seen in a diverse mix of classics and inspirational reading alongside practical finance and management titles.

Contents

  1. 版权信息
  2. 前言
  3. 一、塑造完美口才:会说话,就到处受欢迎
  4. 说话要有形象感
  5. 说话要有幽默感
  6. 说话要善作引用
  7. 说话要善用代词
  8. 说话要把握好语气
  9. 二、把握好说话礼节:有理也要有礼
  10. 称呼时的礼貌要求
  11. 用语上的礼貌要求
  12. 说话内容上的礼貌要求
  13. 说话举止与表情上的礼貌要求
  14. 访晤时的礼貌要求
  15. 三、把握好说话对象:烧香看神,说话看人
  16. 说话对象要区分
  17. 朋友说话的艺术
  18. 下级与领导说话的艺术
  19. 上级与下属说话的艺术
  20. 与同事说话的艺术
  21. 与异性说话的艺术
  22. 与陌生人说话的艺术
  23. 四、把话说在动情处:言谈贵在情真
  24. 说话多点人情味
  25. 言谈贵在情真,功在情深
  26. 善用勾起情感互动的语言
  27. 让语言成为移情使者
  28. 用情感共鸣赢得他人认同
  29. 善于表现出叠加的感情
  30. 五、把握好说话场合:到什么山唱什么歌
  31. 大辩不言,不说为说
  32. 在派别纷争中别轻易表达心迹
  33. 遭到侮辱怒不可遏
  34. 含糊建议效果更佳
  35. 见什么人说什么话
  36. 把握对方情绪
  37. 六、把握褒扬的技巧:好话也要说到点子上
  38. 说赞美的话要慷慨些
  39. 说祝贺的话要真诚些
  40. 说恭维的话要巧妙些
  41. 说体贴的话要温柔些
  42. 说感谢的话要真挚些
  43. 说道歉的话要诚恳些
  44. 说风趣的话要圆滑些
  45. 七、幽默诙谐娱情悦性:把话说在风趣中
  46. 风趣的话语是生活中最好的调料
  47. 给劝谏加点幽默的调料
  48. 风趣幽默的话可以调节气氛
  49. 幽默风趣,魅力无穷
  50. 用幽默获得“人气”
  51. 掌握用幽默消弭怨气的艺术
  52. 掌握风趣幽默的语言技巧
  53. 八、温柔批评更艺术:委婉客观不伤对方心
  54. 批评要有技巧
  55. 批评的禁忌
  56. 把握好说服的艺术
  57. 给人下台阶
  58. 面对错误敢于把话说开了
  59. 不伤和气,直陈利害
  60. 言简意赅,切中要害
  61. 以诚恳的语言打动对方
  62. 九、化解冲突有诀窍:释冲突宜设身冲突之中
  63. 避免语言冲撞的艺术
  64. 应付羞辱的艺术
  65. 摆脱窘境的艺术
  66. 打破僵局的艺术
  67. 调解纠纷时的艺术与分寸
  68. 把握说话“深”的分寸
  69. 把握说话“浅”的分寸
  70. 十、妙语攻心:在争锋、论辩中进退有据,稳居上风
  71. 把是非曲直摆出来
  72. 把心理状态探出来
  73. 巧妙捕捉反驳时机
  74. 选择反驳的突破口
  75. 怎样使用归谬反驳法
  76. 把对方谬论引出来
  77. 反击诡辩的其他方法
  78. 让应变方法活起来
  79. 十一、机智谈判:出奇制胜,把握成败
  80. 察言观色,审时度势
  81. 说服对方的语言技巧
  82. 针锋相对,智勇双全
  83. 妥协让步,适度回旋
  84. 扭转僵局,缓和气氛
  85. 回答也是一种艺术
  86. 十二、沉默是金:此时无声胜有声
  87. 心照不宣时保持沉默
  88. 不明就里时保持沉默
  89. 时机未到时保持沉默
  90. 恰当地运用缄默方式
  91. 适时沉默是一种明智行为
  92. 无声也能表现出语言的力量
  93. 历练以静默制衡嚣张的艺术
  94. 附录:助你成功的10个心理学谈话技巧

FAQ

How does this book differ from Carnegie-style books on eloquence?
This book focuses more on the psychological essence of communication and two-way interaction rather than one-way speaking techniques; it emphasizes restructuring thought rather than imitating form.
Are the book's methods suitable for introverts?
The author specifically explores introverts' communication strengths and offers expression strategies based on listening and deep thinking.
How much of the book is theory, and is there practical guidance?
The ratio of theory to cases is about 4:6, and each chapter includes three types of hands-on modules: scenario simulations, script breakdowns, and self-assessments.

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About the author

Zhang Ran Author · China

Zhang Ran is a Chinese woman whose ancestral home is Liaoning. She holds a Bachelor of Arts from Beijing Normal University, studied and worked in the United States, and has spent many years in the publishing industry. She is president of Beijing Huayue Times Culture Development Co., Ltd. and a senior publisher. She has planned and edited multiple bestsellers and is the author of nearly one hundred inspirational books, including A Different Book of Eloquence, Let Go and Find Your Calm Self, Healing Psychology, and Don't Let Children Be Hurt in Sensitive Periods. The library holds 18 of her works in the categories of finance and economics and inspirational growth, including Fundamental Quantitative Investing: Using Financial Analysis and Quantitative Strategies to Obtain Excess Returns (2nd Edition), as well as translations such as The Road Less Traveled 6: Sincerity Is the Medicine of Life and The Road Less Traveled 7: The Bed by the Window. She has also written on eloquence, interpersonal communication, etiquette, and English learning. Her writing and editorial work target general readers, emphasizing practical methods and psychological insight in plain, accessible language. Public information is limited, and her birth and death years and detailed career history are not recorded in the library.

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