Wanda Management Course

Name: Wanda Management Course
ISBN: 9787505741416

贾琦Beijing United Publishing Co., Ltd. · ChinaNov 2017

3.3

Word count: 158K words
Chapters: 71
ISBN: 9787505741416

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Summary

Wanda opened its first office in Dalian and expanded globally, growing over nearly three decades into a business empire with assets exceeding RMB 700 billion. Today it generates annual revenue of over RMB 250 billion and operates across commerce, culture, internet, and finance, excelling in every sector. Wanda's ability to stand out in such a competitive market rests on its unique and highly efficient management model. Drawing on years of in-depth research, the author uses founder Wang Jianlin as a point of entry and examines Wanda's management approach from the perspective of the group's overall development. The book explores and analyzes Wanda's management philosophy and principles in detail, covering talent recruitment and development, corporate strategy, team execution and operational detail, internal incentives, and corporate culture—leaving no aspect untouched, written in an accessible style that yields sharp insights.

Editor's review

Drawing on Wanda Group's decades of development, Wanda Management Lessons distills its distinctive management philosophy and execution system, offering readers a case study of a Chinese private enterprise's management practice from its beginnings to its rise. Jia Qi, a professional who has long observed corporate management, systematically sorts through Wanda's core experience in standardization, execution, and cost control. The book focuses on Wanda's military-style management, modular operating model, and strict performance appraisal mechanism, with the chapters on the "modular management manual" and "project milestone control" offering particularly high reference value. In terms of depth, the book emphasizes operational-level lessons and provides a fairly complete picture for readers who want to understand the internal workings of a large Chinese real estate developer. It should be noted that the case analyses are mainly based on Wanda's development around 2010, and some management methods may need to be viewed critically in today's business environment. Overall, the book is better suited as supplementary reading for case studies in corporate management than as a systematic work of management theory. Its value lies in presenting a management model that a Chinese local enterprise developed through practice, with particular relevance for professionals in real estate development and commercial operations.

Who it's for

A good fit for

Mid-level managers in real estate and commercial property
Researchers interested in standardized operations at large enterprises
Founders building internal control systems
University students studying corporate management cases

Not a good fit for

Readers seeking the latest internet-company management models
Management scholars looking for in-depth theoretical analysis

Reading tips

Focus especially on Chapters 2 and 4, on standardized modules and the execution system
Read alongside other management books for a more complete understanding
Note the historical context of the cases and consider the limits of the methodology's applicability

About the publisher

Beijing United Publishing Co., Ltd. China · Founded in 1993

Beijing United Publishing Co., Ltd. is a publisher known for its literature and history titles, with 2,065 books in the collection. Its publishing covers foreign literature, contemporary Chinese prose and essays, history, folk literature, and cultural books. Its list ranges from Sima Qian's complete edition of the Records of the Grand Historian to foreign classics such as The Book of Disquiet, All Quiet on the Western Front, Snow Country, The Stranger, and Jean-Christophe, as well as modern Chinese works including Teahouse and Dawn Blossoms Plucked at Dusk. Its authors and translators include Yasunari Kawabata, Fernando Pessoa, Erich Maria Remarque, Jin Xinyi, Zhou Miao, and Chen Chao. Public information is limited, but its catalogue reflects a balance between Chinese and foreign literary classics and historical and cultural works.

版权信息
序言
第一章人才培育是发展的第一要素
1．从细节入手筛选应聘者
2．揭秘万达学院的特色培训
3．从“袖珍广场”看学习型企业
4．强化自律，减少人力资源浪费
5．制度留人是稳定团队的长远之计
6．激发员工潜能，带动企业活力
7．巧用企业活动增强员工忠诚度
8．盘点万达的20条“天规”
9．信任是凝聚人才的关键
第二章战略的深度决定企业的高度
1．历史数据是未来发展的重要参考
2．敲定的计划一个标点都不能改
3．民主式讨论，独裁式决策
4．四次转型，活化管理和经营的联动性
5．创新的前提是清除旧思想
6．调整商业模式，寻找创新拐点
7．升级和转型同步，构建战略管理
8．规划电商管理，完成转型关键步骤
9．加快人才转型，助推企业战略布局
第三章企业管理始于严以律己
1．用产品思维执行企业管理
2．合理转化计划外的不可控因素
3．活用互联网思维改造企业
4．奖罚分明是不可撼动的“军规”
5．信息化提高审计效率
6．一查到底的反腐预警机制
7．提前预警的万达式危机管理
第四章执行力比创造力更重要
1．“提前完工”的万达式效率
2．会后必须落实决策的工作准则
3．“准时开会和准时散会”的启示
4．驱动员工产生执行意识
5．狼性基因激活执行效能
6．升级资产管理输出，保障执行效率
7．运营管理效率决定企业生命周期
第五章重视细节的闭环运营机制
1．从食堂看万达的内部管理
2．改善空气质量和企业发展的关系
3．“独一无二”的安保系统说明了什么
4．加强资金管理，保障现金流安全
5．细化费用支出，完善指标管理
6．吃透税法，加强税务管理
7．用数据说话的精细化管理原则
8．严控工作流程，确保资金安全
第六章优化管理模块，增强抓取用户能力
1．建立媒体联盟，提升品牌知名度
2．信息化管理完善广场业态布局
3．独特的“吸客式”销售管理
4．解读万达广场“走心”的商户辅导
5．深化营销管理，打造体验至上的影院
6．“以业主为本”的服务管理思路
第七章竞争的强度始于管理的深度
1．信息化管理成就新竞争策略
2．严格控制成本，凸显竞争优势
3．建立商管模块，打造良性商业生态
4．成立商管集团，整合企业竞争力
5．从强强联合看万达的合作管理
6．轻资产化增强市场生存力
7．强化营销管理优势，提升竞争力
第八章企业文化是管理的制胜之道
1．推行“三管”政策协调母、子公司关系
2．集分权管理模式凝聚向心力
3．划分权责，集成人力资源优势
4．建立财务分权体系，规范内控模块
5．强化战略管理，缔造现代企业运行机制
6．用优秀管理者促进团队建设
7．万达招商团队的“养成手册”
8．企业文化理念是立足之本

FAQ

How does this book differ from Wang Jianlin's own account of Wanda's management philosophy?

This book is a systematic summary compiled by a third-party observer, with more emphasis on distilling methodology, whereas Wang Jianlin's own statements are mostly scattered across speeches and interviews and offer a more personal, real-time perspective.

Is the content applicable to industries other than real estate?

Core methods such as standardized management and milestone control have cross-industry reference value, but specific applications need to be adjusted to industry characteristics; the military-style approach in particular may not suit creative industries.

Is the case data too outdated?

The main cases are concentrated before 2015 and reflect Wanda's management experience during its rapid expansion. Readers should note that the applicability of some methods in today's business environment may need reassessment.

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About the author

贾琦 Author

Public information about Jia Qi is limited, and details of the author's identity and life remain unclear. Judging from the three works held in the collection, the author's interests span several fields. A Contrastive Study of Repair in Multi-Party Conversations in Chinese and Japanese belongs to language and linguistics, examining repair phenomena in multi-party conversations in Chinese and Japanese with a comparative-linguistics orientation. Wanda Management Lessons is a management book that draws on corporate practice to summarize managerial experience. The Lotus-like Heart, the Most Beautiful Lin Huiyin is a biography that portrays Lin Huiyin's life and grace in a literary style. The marked differences among the three subjects show that the author is capable of academic analysis, practical summary, and biographical writing, with the style varying by genre. Given the lack of reliable biographical sources, no further inferences are made here, and readers may form their own impression of the author's writing through the works themselves.