AI Fission
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Summary
Second, the book emphasizes the mindset shift and preparation for change in AI marketing, including building AI marketing awareness and culture, setting and aligning strategic goals for the corporate marketing system, reshaping organization and talent, and building AI marketing digital middle platforms and tools. These are the prerequisites for implementing AI marketing.
The book presents a closed-loop management system for AI marketing and breaks down in detail implementation strategies in areas such as user demand insight, user profiling, brand promotion, channel strategy, content marketing, and private domain operations, providing companies with detailed step-by-step guidance to build an AI marketing strategy system and identify specific practical scenarios for implementation.
In addition, the book provides an in-depth analysis of common risks companies face in AI marketing, including intellectual property risk, user privacy risk, content compliance risk, product safety risk, and user experience risk, and proposes actionable risk response strategies.
Finally, the book presents the current state and cases of AI marketing in typical industries such as fast-moving consumer goods, e-commerce, finance, and automotive, providing companies with references for AI marketing implementation.
Editor's review
Who it's for
A good fit for
- Corporate marketing leaders who need to systematically plan AI marketing implementation paths
- Managers of small and medium-sized enterprises undergoing digital transformation seeking actionable entry points
- Marketing consulting and advertising professionals who want to understand how AI reshapes marketing systems
- Operations staff interested in AI marketing but lacking systematic understanding
Not a good fit for
- Purely technical readers who only want to learn AI tool operations; the book takes a management perspective
- Beginner readers without marketing practice; some strategies require business experience to understand
- Readers expecting ready-to-use software tutorials; the book does not provide specific tool operation steps
Reading tips
- Read the transformation background and risk chapters first to establish an overall judgment of the boundaries and prerequisites of AI marketing
- Select and read in depth the cases corresponding to your own industry, and consult other chapters as needed
- After finishing each strategy module, write on one page the current situation and gaps of your company
- Organize a small-group discussion and turn the closed-loop steps in the book into an executable checklist for the next quarter
About the publisher
Founded in 1980, China Commercial Publishing House focuses on books in economic management and commerce and circulation, while also covering inspirational growth, biography and foreign literature. Representative titles available in the database include The Old Man and the Sea, The Family Letters of Zeng Guofan, The Nightingale and the Rose, How to Stop Worrying and Start Living and A Message to Garcia, as well as practical finance and management works such as Chen Boxian's Lectures on Family Trusts, Corporate Layoffs, Job Transfers and Dismissals: Scheme Design and Risk Prevention, and A Complete Practical Guide to Corporate Incentive Mechanism Design. Its authors range from foreign masters such as Ernest Hemingway, Oscar Wilde and Dale Carnegie to An Ran, Zhang Chi, Fang Ming, Chen Boxian and Ye Mao. Given limited public information, its publishing profile is best seen in a diverse mix of classics and inspirational reading alongside practical finance and management titles.
Contents
- 版权信息
- 前言
- 第一章 AI营销体系概述
- 第一节 企业营销体系的含义及价值
- 第二节 企业营销体系发展历程及趋势
- 第三节 AI对营销体系5.0的变革影响
- 第四节 AI营销的机遇与挑战
- 第二章 AI营销思维转型力及变革准备
- 第一节 AI营销认知及文化打造
- 第二节 企业营销体系现状分析
- 第三节 AI营销体系战略目标制定及对齐
- 第四节 AI营销组织与人才重塑
- 第五节 AI营销数字中台及工具打造
- 第三章 AI与需求洞察
- 第一节 市场需求分类
- 第二节 用户旅程及行为分析
- 第三节 实时沉浸式交互体验及分析
- 第四节 基于需求预测的产品改进
- 第五节 价格动态调整
- 第四章 AI与用户画像
- 第一节 用户画像的含义及作用
- 第二节 用户智能标签打造
- 第三节 用户分层与AI精准锚定
- 第四节 用户生命周期营销管理
- 第五章 AI与品牌宣传
- 第一节 精准广告投放
- 第二节 用AI进行广告投放效果检测与评估
- 第三节 用AI进行品牌美誉度管理
- 第六章 AI与渠道策略
- 第一节 运用AI手段实现用户流量的获取
- 第二节 AI营销渠道优化及精准触达
- 第三节 AI客服售前对话营销
- 第七章 AI与内容营销
- 第一节 内容营销的定义及作用
- 第二节 产品、品牌优质内容打造
- 第三节 内容营销策略构建
- 第四节 内容营销评估及优化
- 第八章 AI与私域运营
- 第一节 私域裂变的含义及模式
- 第二节 AI裂变矩阵策略搭建
- 第三节 私域运营的含义及模式
- 第四节 AI私域运营策略搭建
- 第九章 AI与风险管理
- 第一节 知识产权风险应对
- 第二节 用户隐私风险应对
- 第三节 内容合规风险应对
- 第四节 产品安全风险应对
- 第五节 用户体验风险应对
- 第十章 AI营销闭环管理
- 第一节 AI五大营销策略闭环管理
- 第二节 搭建AARRR增长运营体系
- 第三节 AI营销自动化
- 第十一章 AI营销行业案例
- 第一节 快消行业AI营销案例展示
- 第二节 电商行业AI营销案例展示
- 第三节 金融行业AI营销案例展示
- 第四节 汽车行业AI营销案例展示
- 附录 水藏玺作品集
FAQ
Is this book suitable for people with no AI background at all?
Can the industry cases in the book be directly applied to one's own company?
Is the risk chapter worth reading first?
Comments
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About the author
Shui Zangxi is an author whose work focuses mainly on management writing. Five of his books are currently held in the collection: Reengineering Integrated Marketing Business Processes, Cross-Border E-Commerce in One Book, Tax and Financial Planning in One Book, Employee Motivation in One Book, and AI Fission. These titles center on corporate management and practical operations, covering topics such as marketing processes, cross-border business, tax and financial planning, employee motivation, and the business changes brought about by artificial intelligence; they are classified under management. Because public information is limited, his nationality, dates of birth and death, educational background, and professional experience are unknown, and no English name has been recorded. Judging from the existing works, Shui Zangxi's writing leans toward the practical and the instrumental, aimed at Chinese-language readers who wish to understand business processes and management methods. Each book tends to focus on a specific management field and has the character of a general, hands-on guide in the "in one book" style, while also paying attention to the impact of new technologies on business practice.
