程绍珊

Cheng Shaoshan is a Chinese author of books on marketing and management. Public information about him is limited, and his nationality, dates of birth and death, and educational background are not clearly documented. Judging from the six works held in the library, his writing focuses on practical topics such as marketing models, marketing organizations, and store operations, covering industry settings including building materials and home furnishings as well as food service. His representative work Upgrading Marketing Models in a Changing Landscape examines how companies adjust their marketing approaches as market conditions shift, while Upgrade Your Marketing Organization turns to building organizational capability. He has also written several guidebooks on improving sales at building-materials and home-furnishing stores, developing store managers, and managing restaurant businesses. Positioned as practical manuals and hands-on guides, these books emphasize new tactics for new environments and are aimed at frontline operators, with a strong focus on applicability and industry-specific issues.