Classic 3-Book Set of Home Furnishing and Building Materials Marketing in Practice: Practical Marketing for Building Materials and Home Furnishings: New Environment, New Tactics + Increasing Sales at Building Materials and Home Furnishing Stores: A Systematic Project for Store Upgrading + 10 Steps t

贾同龄 / 杨鸿贵 / 徐伟泽 / 程绍珊Publishing House of Electronics Industry · ChinaMar 2017

Rating 3.0
Word count
340K words
Chapters
43
ISBN
9787121207693

Tags

Management Building MaterialsChannel ManagementMarketing PracticeStore OperationsStore Manager GrowthField Cases

Summary

Practical Marketing for Building Materials and Home Furnishings: New Environment, New Tactics This book begins with an analysis of the real marketing problems facing companies in the industry, reveals the characteristics of the domestic building materials and home furnishings market and the key to competition, and then proposes an overall marketing value chain based on customer value—a marketing philosophy and model that maximizes consumer value through the integration and coordination of manufacturer-dealer value integration and dealer-dealer value integration. On this basis, combined with the characteristics of the domestic market, it proposes the marketing strategies of "one policy for one region, one policy for one period, one policy for one customer, and one policy for one product" and their integrated operation methods, while emphasizing the corresponding specialized marketing functions that enterprises need to develop and the paths and methods for doing so, and introduces methods and techniques for managing marketing teams in the context of the new-era workforce. In terms of philosophy, this book can help business leaders and marketing managers open their horizons, inspire their thinking, and clarify the direction of corporate marketing innovation; in terms of operation, it enables frontline marketing personnel to use it immediately and see results, helping them improve their performance! Improving Sales at Building Materials and Home Furnishings Stores: A Systematic Project for Store Upgrading In the current environment of real estate regulation and a sluggish market, companies hope that "channel is king, terminal wins," while costs such as store rent and decoration have risen sharply, and building materials markets are deserted... Terminals are becoming increasingly difficult to profit from.

This book addresses the difficulty of terminal profitability in the building materials and home furnishings industry from a systematic perspective. Starting from a single store, it aims to achieve a virtuous cycle of operations. Beginning with store location selection, the book introduces chapters according to the consumer movement path from outside to inside, divided into 9 sections.

From store location, how to make advertising more precise, using promotion to increase transaction volume, improving in-store spatial layout, terminal vivid display, improving terminal operations management, improving sales guide skills, improving staff service capabilities, and building a good team, it comprehensively addresses the difficult problem of terminal profitability in nine aspects. Store operations require comprehensive efforts to produce the greatest effect. Much of this is "practical stuff" summarized by the author and his team in practice, equipped with a large number of cases and practical, actionable table tools that can be learned and used immediately. The content is accessible, simplifying, modularizing, tooling, and making foolproof the seemingly complex sales problem—very practical. 10 Steps to Becoming the Best Building Materials and Home Furnishings Store Manager Through vivid presentation, rich cases, and practical and useful methods and steps, this book clearly sorts out the core job responsibilities of store manager management, establishes scientific store management standards, helps sales personnel achieve career growth as quickly as possible, and helps distributors replicate more talent.

Editor's review

This Classic 3-Book Set of Practical Home Building Materials Marketing, published by Publishing House of Electronics Industry, is authored by Cheng Shaoshan, Yang Honggui, Jia Tongling, and Xu Weize, all experts with deep practical experience in the home building materials industry. This is not a vague compilation of theory but a practical guide rooted in the unique ecosystem of China's home building materials market; its value lies in systematicness, localization, and operability.

Marketing Practice for Building Materials and Home Furnishings: New Environment, New Tactics keeps pace with industry change, deeply analyzing the new environment of consumption upgrading, channel fragmentation, and the digital impact, and providing concrete paths for transitioning from traditional to new marketing. It does not simply negate the past but guides how to innovate while inheriting.

Store Sales Improvement for Building Materials and Home Furnishings: A Systematic Project of Store Upgrading focuses on the terminal and breaks down the improvement of single-store profitability as a systematic project. Its discussion of store image, customer flow design, product display, atmosphere creation, and customer relationship maintenance is extremely detailed and can be called an "operations manual" for store management. Its highlight is that it not only tells readers "what to do" but clearly explains "why do it this way" and "how specifically to do it," avoiding the awkwardness of knowing the what but not the why.

10 Steps to Becoming the Best Store Manager in Building Materials and Home Furnishings fills the capability gap from excellent salesperson to outstanding manager. It clearly maps out ten key steps in a store manager's growth, covering core capabilities such as role awareness, team management, goal decomposition, operational control, and marketing planning. For practitioners in management positions or aspiring to promotion, this book provides a clear growth roadmap and practical management tools.

Overall, this set forms a complete knowledge loop from market insight and store operations to team management. Its content comes from the frontline, its language is plain, and its cases are rich, avoiding the common vagueness of business books. For practitioners hoping to build a competitive advantage in a red ocean market, this is a practical treasury worth studying in depth and putting into practice.

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Reading tips

  1. Reading in the series order is recommended: first build a macro understanding of the market, then delve into store operations details, and finally focus on management capability improvement
  2. While reading, apply the tools, forms, and cases to simulated scenarios in your own work context
  3. The second volume on store upgrades is highly practical; diagnose and optimize your own store while reading

About the publisher

Publishing House of Electronics Industry China · Founded in 1982

The Publishing House of Electronics Industry is a comprehensive publisher distinguished by its focus on electronic information and related fields. Judging from the more than 3,000 titles in its catalogue, its publishing covers programming and design, artificial intelligence, computer science, finance and economics, photography, and social sciences, attending both to cutting-edge technology and to general readers. Representative titles include Factor Investing: Methods and Practice, x86 Assembly Language: From Real Mode to Protected Mode, The RISC-V Reader, Artificial Intelligence: Speech Recognition, Understanding and Practice, Phased Array Radar Technology, Radar Target Characteristics, and 100 Go Mistakes and How to Avoid Them, most of which centre on technical methods and engineering practice. Its authors include Shi Chuan, Li Zhong, Wang Xiaobo, David Patterson, Andrew Waterman, and Yu Zihao, among others from China and abroad. Owing to limited public information, no further publishing features are elaborated here.

Contents

  1. 版权信息
  2. 建材家居营销实务：新环境、新战法
  3. 总序 战场上的学院派
  4. 前言
  5. 第1章 迎接增值营销的时代
  6. 第2章 厂商、商商价值一体化——建立有效的价值一体化营销链
  7. 第3章 品牌增值
  8. 第4章 构建区域运营平台
  9. 第5章 专卖店的增值营销
  10. 第6章 小区的增值营销
  11. 第7章 家装渠道的增值营销
  12. 第8章 工程渠道的增值营销
  13. 第9章 新兴渠道的增值营销
  14. 第10章 建材行业的增值服务
  15. 第11章 企业如何构建强大、高效的管理平台
  16. 建材家居门店销量提升
  17. 推荐序 十年沉淀 行业见证
  18. 自序 综合打造 系统提升
  19. 第一章 店面终端很重要
  20. 第二章 店面选址是门店开设成功的第一步
  21. 第三章 建材家居行业的广告要精准
  22. 第四章 借助推广增加成交量
  23. 第五章 店内从空间布局提升开始
  24. 第六章 终端生动化展示
  25. 第七章 终端运营管理提升
  26. 第八章 导购销售技能提升
  27. 第九章 提升店员的服务能力
  28. 第十章 打造好团队
  29. 10步成为最棒的建材家居门店店长
  30. 推荐序一 生意好坏看老板赚不赚钱看店长
  31. 推荐序二 金牌店长造就金牌门店
  32. 推荐序三 建材家居门店店长是如何炼成的
  33. 自序 只要坚持这样干，一定能成为好店长
  34. 第一章 破难题 快成长
  35. 第二章 整培训 练好兵
  36. 第三章 干销售 聚人气
  37. 第四章 盯陈列 做推广
  38. 第五章 做活动 抓执行
  39. 第六章 促大单 赢利润
  40. 第七章 做客服 重售后
  41. 第八章 定目标 分指标
  42. 第九章 找对人 带队伍
  43. 第十章 炼心态 做激励

FAQ

Is the content of this book series outdated? The series focuses on the underlying logic and systematic engineering methods of home building materials marketing and store operations, principles that are quite stable. Although specific channels or tools in the cases may change with technology, its analytical frameworks, management thinking, and practical methods remain highly valuable references.
Can someone without industry experience understand it? Yes. The language is accessible, the cases are rich, and it starts from basic concepts and progresses step by step. For newcomers, it provides a clear map to quickly understand the industry landscape and key work processes.
Do the three books overlap in content? Overlap is minimal. Each book has a clear division of labor: the first focuses on the macro environment and marketing strategy; the second on micro-level practical operations for single-store sales improvement; the third on the store manager's personal capability growth path. Together they form a complete knowledge system from external to internal, strategy to execution, and organization to individual.

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About the author

贾同龄 Author

Public information about Jia Tongling is limited; he is known only as the author of two management-related works, both centered on marketing and store operations in the home-building-materials industry. His representative titles include the four-volume Home-Building-Materials Marketing in Practice and a three-book classic set on the same theme. These works cover marketing practice, new strategies for a new environment, ways to raise store sales, the systematic upgrading of a store, and the path to becoming an effective store manager. Judging from these titles, the author is skilled at turning marketing strategies and store-management experience into actionable steps and plans. The writing targets frontline practitioners and emphasizes practical guidance rather than theoretical exposition, giving the books a distinctly industry-oriented character within management literature.

杨鸿贵 Author

Yang Honggui — publicly available information about this author is limited, and no reliable record of his identity or career has been found. All that is currently known is that he writes on marketing and management in the building materials and home furnishing industry, with three works held in the collection. His writing addresses practical problems of store operations, covering topics such as marketing practice, the systematic upgrading of a store, and the growth path of a store manager. In style, he tends to break marketing ideas down into actionable steps and tactics, stressing the need to adjust strategy in a changing market and paying attention to how the various links in store operation connect. These works are aimed mainly at frontline operators and managers in the building materials and home furnishing sector, and are characterized by practicality, clear organization, and closeness to terminal selling scenarios, offering readers a hands-on reference for understanding marketing methods and store management in this industry.

徐伟泽 Author

Public information about Xu Weize is limited. From the works available, it is clear that he has long focused on store operations and marketing management in the home building materials industry. Three of his works are included here, among them 10 Steps to Becoming the Best Building Materials and Home Furnishing Store Manager and the practical marketing set Home Building Materials Marketing in Practice. These books address store sales growth, the systematic upgrading of store operations, and marketing tactics for a new environment, and belong to the practical management genre. His writing emphasizes operational steps and hands-on methods, aimed at store managers and frontline marketing staff, and seeks to break store management down into executable processes. The books are suitable for practitioners in the home building materials sector and for readers interested in retail store management within this niche.

程绍珊 Author

Cheng Shaoshan is a Chinese author of books on marketing and management. Public information about him is limited, and his nationality, dates of birth and death, and educational background are not clearly documented. Judging from the six works held in the library, his writing focuses on practical topics such as marketing models, marketing organizations, and store operations, covering industry settings including building materials and home furnishings as well as food service. His representative work Upgrading Marketing Models in a Changing Landscape examines how companies adjust their marketing approaches as market conditions shift, while Upgrade Your Marketing Organization turns to building organizational capability. He has also written several guidebooks on improving sales at building-materials and home-furnishing stores, developing store managers, and managing restaurant businesses. Positioned as practical manuals and hands-on guides, these books emphasize new tactics for new environments and are aimed at frontline operators, with a strong focus on applicability and industry-specific issues.